We Have Driven Impact At

  • client logo
  • client logo
  • client logo
  • client logo
  • client logo
  • client logo
  • client logo
  • client logo

Unlocking Your Website's Full Potential

Does managing different types of codes embedded on your educational website pages seem like a Herculean task?

Web tracking with multiple codes like JavaScript snippets, conversion tracking pixels and other types of tags can be incredibly complex, especially in the education sector where data privacy and accuracy are paramount. The challenge of ensuring they are properly implemented can seem insurmountable. Keeping them updated in line with the ever-evolving educational landscape can also be quite daunting, resulting in inefficiency and underutilization of your data.

However, a streamlined solution for tag management exists – Google Tag Manager (GTM).

But who can support you in setting it up effectively for your educational institution? Single Grain, a leading Google Tag Manager Agency, has the expertise to help. We understand the intricacies of GTM setup in the education sector and have assisted many schools, colleges, and universities in managing tags with precision and efficiency.


Expertise Meets Efficiency

Our team at Single Grain doesn’t just understand Google Tag Manager; we excel at it. We will couple our expertise with your educational institution’s needs to set up a streamlined, efficient GTM system, custom-tailored to boost your efficiency and unlock your educational website’s full potential.

We do this by implementing tags correctly and ensuring that they are always up to date. We will also ensure that your data is tracked in a way that makes sense for your institution, as we leverage the full power of GTM to tailor an approach that suits your specific educational objectives and KPIs.

Our team will synchronize all the tags on your website and make your tracking management efficient and consistent, improving the quality of your data tracking and achieving your educational goals.

As a Google Tag Manager Agency specializing in the education sector, our services include:

  • GTM setup and configuration
  • Data layer setup and configuration
  • Tag and trigger setup
  • Tracker maintenance and efficiency
  • Data tracking and analytics

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

Surviving AI: The Future of Marketing Agencies

Eric Siu, Ralph Burns, Kasim Aslam, and Neil Patel discuss marketing's future on a collaborative podcast. They explore agency evolution, beyond media buying, sharing anecdotes and personal growth stories. The conversation focuses on deeper value services, challenges for media agencies, and the importance of client success. They debate agency valuation trends, automation advantages, and ideas like programmatic SEO and AI. Discussions include agency stakes in client businesses, SMB service challenges, and performance-based models. Aslam shares insights from selling his agency with a notable net margin.

Learn More About The Work We’ve Done

  • intuit-logo

    31.4K More Clicks and 3.08M More Impressions

  • learinga-a-z-logo

    +85% Increase in Branded Searches and +10% Increase in ROAS

  • hestan-logo

    300% Increase in BOFU ROAS after switching to programmatic

  • prolite autoglass

    Increasing Free Quote Submissions on Homepage by 95%

  • peets-coffee

    454% Growth in Google Ads Revenue After Account Restructure.

  • lock-n-lube

    54% Revenue Growth Year Over Year by Implementing Content Optimizations

  • bittrex-logo

    +193% Increase in Monthly Sign Ups

  • batteriesplus

    44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations

  • wine-deals-logo

    268% Increase in Organic Traffic With AI-Driven SEO Strategy

  • npm-logo

    Spend and Leads Increased While Earning a More Efficient CPA

  • simon pearce

    Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate

  • Do you want to achieve the same numbers?

    It’s easy!

    Work With Us

Frequently Asked Questions

And We Have The Answers

  • How can a Google Tag Manager agency help my business?

    Google Tag Manager serves as a potent instrument, enabling you to administer and launch educational content tags (code snippets or tracking pixels) on your institution’s website, bypassing the need for code alteration. Collaborating with a Google Tag Manager agency, specifically within the education sector, facilitates a streamlined approach to the deployment and management of diverse tags across your site. Our team of specialists is equipped to assist you in correctly establishing these tags, guaranteeing precise data gathering, and addressing any complications that might surface. Consequently, your focus can remain on utilizing this data to shape your educational strategies, rather than getting entangled in the technicalities of data compilation.

  • What makes a good Google Tag Manager agency?

    An exceptional Google Tag Manager agency, particularly one that specializes in the education sector, will possess a comprehensive understanding of the intricacies of GTM and how to harness its capabilities to address your unique educational institution’s requirements. They should have the expertise to devise and oversee tags, triggers, and variables that are in sync with your educational marketing goals. Furthermore, they should be proficient in identifying and rectifying any tagging complications that might surface. Our team of seasoned professionals embodies these qualities, and we are dedicated to ensuring you maximize the benefits of your GTM implementation in your educational setting.

  • How can a Google Tag Manager agency help me with data accuracy?

    Accurate data is paramount for making enlightened decisions in the education sector. A Google Tag Manager agency can guarantee that your tags are configured appropriately to collect the right data, and they can rectify any tagging inconsistencies that might distort your educational data. They can also establish regular audits and apply industry standards to reduce future discrepancies. Our team recognizes the significance of precise data in education and will strive relentlessly to uphold the veracity of your data.

  • Can a Google Tag Manager agency help me with complex tagging needs?

    Indeed! Google Tag Manager is an influential instrument capable of managing intricate tagging demands. Whether your educational institution requires tracking of various promotional initiatives, establishment of event tracking, or the execution of custom tags, an agency specializing in Google Tag Manager can be of assistance. Our team, with its extensive experience in dealing with sophisticated tagging needs, can guarantee that you’re gathering the essential data to propel your educational marketing strategy. We’re devoted to assisting you in harnessing the full power of GTM within the education sector.

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Simplify Education Analytics

— Testimonials

Our Creds


— Our clients love us

client photo

“Single Grain enables us to increase our impact without increasing our headcount”

“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”

— Kim Cooper
Director of Marketing, Amazon Alexa

client photo

“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

client photo

“They provided us with key learnings about our messaging that we are now using”

“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”

— Devin Kerr
Digital Marketing Specialist, Sandvik

Level Up Your Marketing Knowledge

Marketing School
A top business podcast with 90
million downloads
Eric Siu & Neil Patel
Leveling Up
A channel that will help you level up your business skills and master the game of life
Eric Siu & Leading

Level Up Your Marketing Without Increasing Your Headcount

Simplify Education Analytics