We Have Driven Impact At

  • client logo
  • client logo
  • client logo
  • client logo
  • client logo
  • client logo
  • client logo
  • client logo

Unlocking Your Website's Full Potential

Does managing different types of codes embedded on your travel website pages seem like navigating through a dense jungle without a map?

Web tracking with multiple codes like JavaScript snippets, conversion tracking pixels and other types of tags can feel like trying to coordinate a multi-destination trip with numerous layovers. The challenge of ensuring they are properly implemented can seem as daunting as ensuring all your guests have a seamless travel experience. Keeping them updated can also be quite a task, akin to keeping up with ever-changing travel advisories, resulting in inefficiency and underutilization of your data.

However, just as a seasoned tour guide can make a complex journey enjoyable, a streamlined solution for tag management exists – Google Tag Manager (GTM).

But who can support you in setting it up effectively, like a reliable travel agency ensuring a hassle-free vacation? Single Grain, a leading Google Tag Manager Agency, has the expertise to help. We understand the intricacies of GTM setup like the backroads of a popular tourist city and have assisted many businesses in the travel industry in managing tags with precision and efficiency.


Expertise Meets Efficiency

Our team at Single Grain doesn’t just understand Google Tag Manager; we excel at it. We will couple our expertise with your travel business needs to set up a streamlined, efficient GTM system, custom-tailored to boost your efficiency and unlock your travel website’s full potential.

We do this by implementing tags correctly and ensuring that they are always up to date. We will also ensure that your data is tracked in a way that makes sense for your travel business, as we leverage the full power of GTM to tailor an approach that suits your specific business objectives and KPIs.

Our team will synchronize all the tags on your website and make your tracking management efficient and consistent, improving the quality of your data tracking and achieving your marketing goals. This will help you better understand your travelers’ behavior and preferences, allowing you to offer them more personalized and satisfying experiences.

As a Google Tag Manager Agency specializing in the travel industry, our services include:

  • GTM setup and configuration
  • Data layer setup and configuration
  • Tag and trigger setup
  • Tracker maintenance and efficiency
  • Data tracking and analytics

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

Surviving AI: The Future of Marketing Agencies

In a collaboration between Perpetual Traffic and Marketing School podcasts, experts Eric Siu, Ralph Burns, Kasim Aslam, and Neil Patel discuss the future of marketing agencies and value beyond media buying. They share personal anecdotes, agency growth stories, and delve into agency challenges, including the need for deeper analysis and client success focus. The conversation also explores the evolving agency landscape, automation, programmatic SEO, AI assistance, and the idea of agencies having stakes in client businesses. The difficulties for SMBs and financial insights from selling an agency are discussed, emphasizing the necessity for agencies to offer deeper value.

Learn More About The Work We’ve Done

Frequently Asked Questions

And We Have The Answers

  • How can a Google Tag Manager agency help my business?

    Google Tag Manager serves as a potent instrument, enabling the seamless management and deployment of marketing tags (code snippets or tracking pixels) on your website, eliminating the need for direct code alterations. Collaborating with a Google Tag Manager agency, specifically within the travel industry, can simplify the task of implementing and overseeing diverse tags on your site. Our team of seasoned professionals is equipped to assist you in establishing tags accurately, guaranteeing precise data gathering, and resolving any potential complications. Consequently, your attention can be devoted to utilizing this data to steer your travel marketing strategy, rather than getting entangled in the technical facets of data collection.

  • What makes a good Google Tag Manager agency?

    A proficient Google Tag Manager agency, especially within the travel industry, will possess an in-depth comprehension of GTM’s functionality and how to harness it to cater to your unique business requirements. They should be skilled in crafting and administering tags, triggers, and variables that are in harmony with your marketing goals. In addition, they should excel at identifying and rectifying any tagging complications that might surface. Our team of specialists embodies these qualities, and we’re dedicated to ensuring you reap the maximum benefits from your GTM application within your travel business.

  • How can a Google Tag Manager agency help me with data accuracy?

    Accurate data is the compass guiding your travel business towards successful marketing strategies. A Google Tag Manager agency, specialized in the travel industry, ensures your tags are meticulously configured to record the precise data, rectifying any tagging inconsistencies that might distort your information. They also establish regular audits and enforce industry-standard practices to mitigate future discrepancies. Our team appreciates the significance of precise data in the travel sector and will tirelessly strive to uphold the reliability of your data.

  • Can a Google Tag Manager agency help me with complex tagging needs?

    Definitely! Google Tag Manager is an incredibly robust tool, capable of managing intricate tagging requirements. Whether you’re looking to monitor various promotional efforts, establish event tracking, or incorporate bespoke tags, a Google Tag Manager agency can be your guide. Our team, with its vast experience in the travel industry, is adept at tackling complex tagging needs and can assist in ensuring you’re gathering the necessary data to propel your travel marketing strategy ahead. We are dedicated to helping you exploit the full capabilities of GTM.

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Optimize Travel Analytics

— Testimonials

Our Creds


— Our clients love us

client photo

“Single Grain enables us to increase our impact without increasing our headcount”

“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”

— Kim Cooper
Director of Marketing, Amazon Alexa

client photo

“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

client photo

“They provided us with key learnings about our messaging that we are now using”

“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”

— Devin Kerr
Digital Marketing Specialist, Sandvik

Level Up Your Marketing Knowledge

Marketing School
A top business podcast with 90
million downloads
Eric Siu & Neil Patel
Leveling Up
A channel that will help you level up your business skills and master the game of life
Eric Siu & Leading

Level Up Your Marketing Without Increasing Your Headcount

Optimize Travel Analytics