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Maximizing Your Google Shopping Campaigns

Are you struggling to achieve the desired ROI from your Google Shopping campaigns for your real estate listings? Does it feel like your ad spend is simply being drained, with underwhelming results and missed opportunities?

Google Shopping can be a challenging platform to master, but when utilized correctly, it can be an incredibly effective tool for real estate businesses. The challenge lies in that ‘utilizing it correctly’, which can be quite a maze for those unfamiliar with Google’s algorithms, bidding strategies, and property listing optimizations.

The good news is, partnering with the right Google Shopping agency, one that understands the nuances of the real estate market, can completely change the game. This is where Single Grain steps into your journey. Our team has extensive experience in crafting successful Google Shopping campaigns that deliver results for real estate businesses. Together, we can bridge the gap between your current situation and the increased property inquiries and sales you envision for your business.

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Single Grain's Expertise in Google Shopping

At Single Grain, our primary focus is to drive tangible results for our clients in the real estate industry. We initiate this by refining the bedrock of your Google Shopping strategy – property feed optimization. By enhancing property titles, descriptions, and images, we ensure that your listings capture attention.

We then progress with a data-informed bidding approach. Our experts consistently scrutinize performance metrics and adjust bids to guarantee cost-effective results. We don’t merely set up the campaign, but we believe in continuous optimization as our key to success.

Taking on this responsibility allows you to concentrate on your core real estate business, while we generate a significant increase in leads for you. With Single Grain, you have expert strategists in your corner, committed to your business growth.

Our Google Shopping agency services for the real estate industry include:

  • Comprehensive account setup and management
  • Property feed optimization
  • Bid adjustments and strategic placement
  • ROI-oriented campaign structuring
  • Efficient budget allocation
  • Ongoing analytics and reports

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

Surviving AI: The Future of Marketing Agencies

Eric Siu, Ralph Burns, Kasim Aslam, and Neil Patel discuss marketing's future, agency value beyond media buying, and personal anecdotes on the Perpetual Traffic and Marketing School podcast collaboration. They emphasize deeper agency services, face automation challenges, consider programmatic SEO, AI, and propose agencies hold stakes in client businesses. Challenges for SMBs and financial insights from selling an agency with a 35% net margin are also covered.

Learn More About The Work We’ve Done

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    Spend and Leads Increased While Earning a More Efficient CPA

  • nextiva

    Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain

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    454% Growth in Google Ads Revenue After Account Restructure.

  • learinga-a-z-logo

    +85% Increase in Branded Searches and +10% Increase in ROAS

  • harris-teeter

    Increases Post Engagement Rate by 400% with Single Grain

  • prolite autoglass

    Increasing Free Quote Submissions on Homepage by 95%

  • lock-n-lube

    54% Revenue Growth Year Over Year by Implementing Content Optimizations

  • batteriesplus

    44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations

  • hestan-logo

    300% Increase in BOFU ROAS after switching to programmatic

  • wine-deals-logo

    268% Increase in Organic Traffic With AI-Driven SEO Strategy

  • simon pearce

    Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate

  • Do you want to achieve the same numbers?

    It’s easy!

    Work With Us

Frequently Asked Questions

And We Have The Answers

  • What makes you stand out as a Google Shopping agency?

    Our proficiency in Google Shopping extends to a variety of sectors, including the real estate industry. We’ve lent our expertise to everyone from fledgling property startups to established real estate conglomerates. We recognize that each client’s needs are unique, and as such, we craft bespoke, data-informed strategies for each one. Our team keeps pace with the most recent Google Shopping trends and algorithm modifications, guaranteeing your campaigns are consistently fine-tuned. Situated in the epicenter of the technology sector, we’re leading the charge in the digital marketing landscape.

  • How does Google Shopping management differ from other digital marketing strategies?

    Google Shopping management, when applied to the real estate industry, takes a distinctive approach to digital marketing. Its primary focus is on showcasing your property listings directly within the Google search results. This implies that the objective is not merely to drive website traffic or enhance brand recognition, but to guide potential homebuyers right to your listings. Each dollar invested is aimed at transforming a search user into a potential buyer, making Google Shopping an exceptionally targeted and effective tool for real estate marketing.

  • What are the most effective strategies for Google Shopping campaigns?

    The most effective approach fluctuates based on your real estate business and desired clientele. We commit to meticulously selecting the appropriate strategies tailored to your unique requirements. This could encompass optimizing property information with precision, carrying out comprehensive research on trending keywords, or fine-tuning bidding tactics. With a foundation built on years of industry experience and constantly refreshed data, we make informed decisions that propel high return on investment and boost your property sales.

  • How much should I anticipate spending on Google Shopping campaign management?

    The investment required can fluctuate significantly based on the scale of your real estate enterprise, your objectives, and available assets. Our team will meticulously design a bespoke strategy, detailing the optimal expenditure needed to successfully engage and secure new clients via Google Shopping. A dialogue with our specialists can provide a more precise understanding of the potential investment. Click here to schedule a no-obligation consultation!

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Elevate Property Visibility

— Testimonials

Our Creds

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— Our clients love us

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“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”

“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”

— Samantha Goldman
Sr. Director of Marketing, CastLightHealth

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“They provided us with key learnings about our messaging that we are now using”

“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”

— Devin Kerr
Digital Marketing Specialist, Sandvik

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“We can always count on them to deliver high-quality content on time”

“SingleGrain has been there to help take a lot of the stress out of the process. We can always count on them to deliver high-quality content on time, and knock it out of the park.”

— Meredith Wood
Head of Content, Fundera.com

Level Up Your Marketing Knowledge

Marketing School
A top business podcast with 90
million downloads
Eric Siu & Neil Patel
Leveling Up
A channel that will help you level up your business skills and master the game of life
Eric Siu & Leading
Entrepreneurs
start-growing

Level Up Your Marketing Without Increasing Your Headcount

Elevate Property Visibility