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Maximizing Your Google Shopping Campaigns

Are you failing to get the desired ROI from your Google Shopping campaigns? Is it feeling like your ad spend is simply being wasted, with lackluster results and missed opportunities?

Google Shopping can be a tough nut to crack, but when done right, it can be an exceptionally effective tool for ecommerce businesses. The catch here lies in that ‘doing it right’, which can be quite a labyrinth for those unfamiliar with Google’s algorithms, bidding strategies, and product optimizations.

The good news is, partnering with the right Google Shopping agency can completely turn the tide. This is where Single Grain steps into your journey. Our team has extensive experience in crafting successful Google shopping campaigns that deliver results. Together, we can bridge the gap between your current situation and the boosted sales you envisage for your business.

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Single Grain's Expertise in Google Shopping

At Single Grain, all our efforts circle back to a fundamental principle: driving measurable results for our clients. We commence this by perfecting the very foundation of your Google Shopping strategy – product feed optimization. By improving product titles, descriptions, and images, we ensure that your products stand out.

We move a step forward with a data-guided bidding approach. Our experts constantly analyze the performance metrics and modify bids to ensure cost-effective results. We don’t stop at setting up the campaign, with continuous optimization being our key to success.

Shouldering this responsibility allows you to focus on your core business, while we generate a significant increase in sales for you. With Single Grain, you have expert strategists in your corner, dedicated to your business growth.

Our Google Shopping agency services include:

  • Comprehensive account setup and management
  • Feed optimization
  • Bid adjustments and strategic placement
  • ROI-oriented campaign structuring
  • Efficient budget allocation
  • Ongoing analytics and reports

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

Surviving AI: The Future of Marketing Agencies

In a collaboration, Eric Siu, Ralph Burns, Kasim Aslam, and Neil Patel discuss the future and challenges in marketing. Topics include the evolution of marketing agencies, value beyond media buying, personal anecdotes, agency growth, Google Ads, and the necessity for deeper agency services. They address media buying agency challenges, the decreasing value of agencies, the impact of automation, AI, and the idea of agencies taking stakes in client businesses. The difficulty SMBs face with performance-based models and insights into successful agency financials are also covered.

Learn More About The Work We’ve Done

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    44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations

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    Spend and Leads Increased While Earning a More Efficient CPA

  • prolite autoglass

    Increasing Free Quote Submissions on Homepage by 95%

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    +193% Increase in Monthly Sign Ups

  • hestan-logo

    300% Increase in BOFU ROAS after switching to programmatic

  • lock-n-lube

    54% Revenue Growth Year Over Year by Implementing Content Optimizations

  • wine-deals-logo

    268% Increase in Organic Traffic With AI-Driven SEO Strategy

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    454% Growth in Google Ads Revenue After Account Restructure.

  • learinga-a-z-logo

    +85% Increase in Branded Searches and +10% Increase in ROAS

  • intuit-logo

    31.4K More Clicks and 3.08M More Impressions

  • simon pearce

    Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate

  • Do you want to achieve the same numbers?

    It’s easy!

    Work With Us

Frequently Asked Questions

And We Have The Answers

  • What makes you stand out as a Google Shopping agency?

    Our expertise in Google Shopping spans across numerous industries and business sizes. We’ve assisted everything from small e-commerce startups to large retail giants. We understand that no two clients are the same, and thus, we build unique, data-driven strategies for each. Our team stays abreast with the latest Google Shopping trends and algorithm changes, ensuring your campaigns are always optimized. Located at the heart of the tech hub, we’re at the forefront of the digital marketing scene.

  • How does Google Shopping management differ from other digital marketing strategies?

    Google Shopping management is quite unique in its approach to digital marketing. It focuses on presenting your products directly in the Google search results. This means the goal is not just to generate website traffic or raise brand awareness, but to directly lead potential customers to your products. Every dollar spent is geared towards converting a searcher into a customer, making Google Shopping a very targeted and efficient marketing tool.

  • What are the most effective strategies for Google Shopping campaigns?

    The best strategy varies depending on your business and target audience. We will work diligently to choose the right tactics for your specific needs. This might involve meticulously optimizing product data, conducting extensive keyword research, or adjusting bidding strategies. We rely on years of experience and continuously updated data to make informed decisions that drive high ROI and increase your sales.

  • How much should I anticipate spending on Google Shopping campaign management?

    The budget varies greatly depending on your business size, goals, and resources. We’ll craft a personalized proposal outlining the ideal investment needed to effectively reach and convert new customers through Google Shopping. A consultation with our team can give you a clearer picture of the potential budget. Click here for a free consultation!

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

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— Testimonials

Our Creds

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— Our clients love us

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“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”

“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”

— Samantha Goldman
Sr. Director of Marketing, CastLightHealth

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“They provided us with key learnings about our messaging that we are now using”

“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”

— Devin Kerr
Digital Marketing Specialist, Sandvik

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“We can always count on them to deliver high-quality content on time”

“SingleGrain has been there to help take a lot of the stress out of the process. We can always count on them to deliver high-quality content on time, and knock it out of the park.”

— Meredith Wood
Head of Content, Fundera.com

Level Up Your Marketing Knowledge

Marketing School
A top business podcast with 90
million downloads
Eric Siu & Neil Patel
Leveling Up
A channel that will help you level up your business skills and master the game of life
Eric Siu & Leading
Entrepreneurs
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Level Up Your Marketing Without Increasing Your Headcount

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