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Leverage Google Display Ads for Optimal Reach

Have you ever wondered why your hotel isn’t getting the same level of online visibility as your competitors? Are you finding it challenging to harness the full potential of Google Display Ads to showcase your hospitality services?

Display ads can indeed be daunting, particularly with Google’s extensive network and the multitude of factors involved. The design, placement, and targeting of your ads might leave you feeling overwhelmed or even adrift in the sea of digital marketing. But when leveraged effectively, these can significantly amplify your hotel’s online presence and enhance ad performance, driving more bookings and guest engagement.

The good news is, you don’t have to navigate this digital landscape alone. Single Grain, a proficient Google display ads agency, is here to effectively maximize your hotel’s online exposure and ensure that you reach the right audience at the right time, turning potential guests into confirmed bookings.

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Single Grain: Your Partner in Google Display Ad Success

Our seasoned team at Single Grain, a proficient Google Display Ads agency, understands the unique challenges of the hotel industry. We are well-versed in leveraging Google Display Ads to enhance your hotel’s visibility and ad performance. We pinpoint and utilize online spaces where your potential guests are most likely to engage, delivering tailored and effective ad campaigns that resonate with their travel aspirations.

At Single Grain, we take into account your specific hotel business goals and tailor each campaign to those objectives. We continuously monitor results, tweaking and fine-tuning each ad for maximum performance and the highest possible return on ad spend. Our extensive experience and unwavering dedication in the hospitality sector mean we won’t rest until we achieve optimal results for your hotel.

The goal is not just spreading your hotel’s ads across the web but doing so strategically. We aim to build trust and drive engagement by placing your ads in contexts that resonate strongly with your potential guests, enhancing their anticipation of a memorable stay.

Here are some of the key services that Single Grain offers in this field:

  • Google Display Ad strategy planning
  • Ad creation and design
  • Targeted ad placement
  • Performance tracking and optimization
  • Competitive analysis
  • Reporting and insights

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

Eric Siu and Neil Patel
4.6 • 1.1K Ratings

How to Deal with Ad Fatigue #2629

In episode #2629, we discuss ad fatigue in marketing. Ad fatigue has clear signs like declining conversion rates and increasing frequency. Solutions include testing new creatives and call-to-actions, remarketing to non-converters, and using different ad formats. Continual testing is crucial in addressing ad fatigue.

Learn More About The Work We’ve Done

  • nextiva

    Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain

  • hestan-logo

    454% Growth in Google Ads Revenue After Account Restructure

  • learinga-a-z-logo

    +85% Increase in Branded Searches and +10% Increase in ROAS

  • twenty-20

    Reduces Their Cost Per MQL by 72.49% with Single Grain

  • batteriesplus

    44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations

  • intuit

    Boosts Organic Search Results & Visibility with Single Grain

  • harris-teeter

    Increases Post Engagement Rate by 400% with Single Grain

  • npm-logo

    Spend and Leads Increased While Earning a More Efficient CPA

  • lock-n-lube

    54% Revenue Growth Year Over Year by Implementing Content Optimizations

  • wine-deals-logo

    107% Increase in Organic Traffic Through Content Marketing

  • peets-coffee

    454% growth in Google Ads revenue after account restructure.

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Frequently Asked Questions

And We Have The Answers

  • What makes your agency unique in managing Google Display Ads?

    As a team with a profound comprehension of Google Display Ads, we excel at harnessing its power to benefit establishments across the hospitality spectrum, including hotels. Our expertise is backed by a history of devising triumphant campaigns for a wide array of clientele. We employ a mix of hospitality industry’s finest practices, pioneering methods, and insights derived from data to formulate bespoke strategies. Our strategic positioning in the epicentre of the digital marketing world ensures we stay updated with the most recent developments and shifts within the Google Display Ads environment.

  • How does Google Display Ads differ from traditional forms of advertising?

    As a hotelier, Google Display Ads provides a more precise and quantifiable method for promoting your hospitality services. Instead of the conventional advertising techniques where your promotional messages are disseminated in the hope of capturing your target audience, Display Ads enables you to connect with potential guests while they are surfing the web, viewing YouTube content, or utilizing mobile applications. This ensures your hotel ads are more likely to be viewed by individuals genuinely interested in your offerings, thereby enhancing the likelihood of room bookings and event reservations.

  • Which industries benefit the most from Google Display Ads?

    Google Display Ads hold immense potential for the hotel industry, given their unparalleled capacity to pinpoint the ideal audience based on demographics, interests, and online activity. Nevertheless, the extent of success hinges on the proficient management of your campaign. We meticulously choose and utilize the most appropriate features of Google Display Ads to guarantee optimal visibility and engagement for your hotel, irrespective of the sector you operate in.

  • What should be my budget for Google Display Ads?

    The right investment for Google Display Ads is not a one-size-fits-all figure, but rather, it fluctuates based on your hotel’s scale, objectives, and fiscal resources. We offer bespoke strategies, suggesting budget distributions that assure successful guest acquisition and amplified brand recognition in the hospitality industry. By thoroughly understanding your hotel and its unique requirements, we are able to advise you on the most beneficial budget to assign to your Display Ads campaign for the highest possible return on investment.

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

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— Testimonials

Our Creds

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— Our clients love us

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“Single Grain enables us to increase our impact without increasing our headcount”

“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”

— Kim Cooper
Director of Marketing, Amazon Alexa

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”

“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”

— Samantha Goldman
Sr. Director of Marketing, CastLightHealth

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Level Up Your Marketing Without Increasing Your Headcount

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