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Unlock the Power of Your Data

Are you finding it challenging to gauge your travel website’s performance?

Noticing a dip in bookings, a decrease in page visits, or an increase in bounce rates can be alarming. Your travel website’s health checkup often uncovers that analytics are incorrectly set up or worse, not capturing all the essential data. You might also be missing crucial insights due to an incomplete or improperly configured Google Analytics account.

Correctly setting up Google Analytics, however, can be your compass in this data wilderness. Harnessing the full power of this tool allows you to discover the valuable insights hidden in your travel website’s data, such as popular destinations, booking trends, and customer preferences.

But, you need a specialist to unlock this potential. That’s where Single Grain comes in. Our team of data analysts and travel marketing experts have extensive experience setting up Google Analytics for travel businesses just like yours, transforming your data into a roadmap for growth.


Expert Google Analytics Setup Service by Single Grain

As a distinguished marketing agency with a focus on the travel industry, we offer specialized Google Analytics Setup services. Our team of adept analysts can illuminate your data, empowering you to make data-driven decisions for your travel business.

Our experts will validate and refine your Google Analytics tracking setup, ensuring you’re gathering all the essential data about your globetrotting customers. We then delve into your audience, acquisition, and behavior data, equipping you to make decisions based on tangible, actionable insights.

Ultimately, we’ll assist you in truly understanding your travelers, their interactions with your site, and how you can enhance those interactions. But it’s not just about collecting data, interpreting it is vital – and that’s where we shine.

Our list of services related to Google Analytics setup for your travel business includes:

  • Google Analytics account creation and setup
  • Campaign and goal tracking setup
  • User behavior analysis
  • Linking Google Analytics with other data sources
  • Custom report setup
  • Google Ads Integration
  • Google Tag Manager setup
  • Data interpretation and actionable strategy

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

Eric Siu and Neil Patel
4.6 • 1.1K Ratings

How Google and Meta Are Using AI To Make Ads Easier For You

In this episode, we discuss how Google and Meta are using AI to make advertising easier and more effective. We highlight Performance Max and Advantage Plus, responsive search ads, AI-generated images and headlines. We emphasize the importance of embracing AI in marketing for future success.

Learn More About The Work We’ve Done

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    454% Growth in Google Ads Revenue After Account Restructure

  • nextiva

    Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain

  • batteriesplus

    44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations

  • peets-coffee

    454% growth in Google Ads revenue after account restructure.

  • wine-deals-logo

    107% Increase in Organic Traffic Through Content Marketing

  • npm-logo

    Spend and Leads Increased While Earning a More Efficient CPA

  • intuit

    Boosts Organic Search Results & Visibility with Single Grain

  • lock-n-lube

    54% Revenue Growth Year Over Year by Implementing Content Optimizations

  • learinga-a-z-logo

    +85% Increase in Branded Searches and +10% Increase in ROAS

  • harris-teeter

    Increases Post Engagement Rate by 400% with Single Grain

  • twenty-20

    Reduces Their Cost Per MQL by 72.49% with Single Grain

  • Do you want to achieve the same numbers?

    It’s easy!

    Work With Us

Frequently Asked Questions

And We Have The Answers

  • What differentiates you from other Google Analytics setup services?

    Our expertise in Google Analytics is something we take great pride in. Our seasoned team has collaborated with a wide range of clients, from budding travel agencies to established tour operators, delivering bespoke solutions. We keep ourselves updated with the most recent advancements and features in Google Analytics, ensuring we incorporate these into our strategies. Our distinctive approach merges industry best practices, pioneering techniques, and data-driven insights to craft a custom Google Analytics setup for your travel business. But our service doesn’t end at setup, we also offer thorough training to empower you to comprehend and maximize your analytics.

  • How does Google Analytics setup differ from other traditional analytics setup services?

    Google Analytics, a departure from conventional analytics setup services, offers a wealth of features and personalization options that enable in-depth exploration. The purpose of our Google Analytics setup service is to assist you in comprehending your travelers’ behaviors, inclinations, and engagements with your travel website or app. This goes beyond mere statistics – it’s a potent instrument that supports decision-making, strategic planning, and fine-tuning your digital platforms for an enhanced user experience and expansion of your travel business.

  • What are the key features I should expect from a Google Analytics setup service?

    Every travel enterprise has distinct requirements, and our service is designed to meet these. Key features include: establishment of your Google Analytics account, integration of tracking codes for your travel website or app, configuration of goals and conversions relevant to the travel industry, implementation of e-commerce tracking if required, and personalization of your dashboard for quick access to crucial metrics. We also provide in-depth training to help you comprehend how to interpret and use this data to guide your travel business decisions.

  • How much should I expect to spend on a Google Analytics setup service?

    The investment required for a Google Analytics setup service is tailored to your unique requirements, scale, and objectives within the travel industry. We recognize that each travel business has its own distinct needs, and we’re dedicated to offering a service that maximizes the return on your investment. As such, we devise a personalized plan detailing the necessary budget to establish and enhance your Google Analytics. To embark on your journey towards data-driven decision making, click here for a complimentary consultation!

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Optimize Travel Analytics

— Testimonials

Our Creds


— Our clients love us

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“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”

“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”

— Samantha Goldman
Sr. Director of Marketing, CastLightHealth

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“They provided us with key learnings about our messaging that we are now using”

“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”

— Devin Kerr
Digital Marketing Specialist, Sandvik

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“We can always count on them to deliver high-quality content on time”

“SingleGrain has been there to help take a lot of the stress out of the process. We can always count on them to deliver high-quality content on time, and knock it out of the park.”

— Meredith Wood
Head of Content, Fundera.com


Level Up Your Marketing Without Increasing Your Headcount

Optimize Travel Analytics