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Boost Your Business with Google Ads

Is your hotel struggling to stand out in the crowded online marketplace and reach the right guests?

Investing in digital marketing, but not seeing the occupancy rates you desire, can be disheartening. This could be due to your current strategies not fully capturing the attention of potential guests, or perhaps you’re not fully utilizing powerful platforms such as Google Ads. A well-executed Google Ads campaign can significantly boost your hotel’s visibility and lead to increased bookings.

The solution lies in leveraging the Google Ads services of an expert agency. Single Grain understands the intricacies of crafting compelling, targeted ads that resonate with your potential guests. Having successfully achieved this for our own brand, we’ve helped numerous hotels to maximize their ROI and occupancy rates using Google Ads.


Single Grain's Expertise in Google Ads Services

At Single Grain, our strategic approach to Google Ads services is tailored to the unique needs of the hotel industry. Our goal is to drive increased traffic to your hotel’s website, attract high-quality leads of potential guests, and optimize conversions into bookings. We achieve this by conducting thorough keyword research, strategic bidding, and optimizing ad copy to make your hotel stand out in the crowded digital marketplace.

Moreover, our Google Ads strategy for your hotel is not a one-time event. We continuously monitor ad performance, diligently scrutinizing the data to make necessary tweaks and adjustments for better results. This ensures your hotel stays at the forefront of potential guests’ search results.

When it comes to managing your hotel’s Google Ads campaigns, Single Grain is committed to driving success and growth in your guest numbers and revenue.

Our Google Ads services for the hotel industry include:

  • Audit of existing ads
  • Keyword research and optimization
  • Campaign setup and management
  • Ad creation and optimization
  • Data analysis and reporting

Discover Featured Podcast Episode

Eric Siu and Neil Patel
4.6 • 1.1K Ratings

X Turns To Google To Sell Ads #2570

In episode #2570, we unpack X’s partnership with Google to sell programmatic ads. We discuss why this partnership is beneficial for both parties in the long run and how it could make X ads more expensive in the future. We also highlight why now is a great time to try out advertising on X.

Learn More About The Work We’ve Done

  • nextiva

    Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain

  • intuit

    Boosts Organic Search Results & Visibility with Single Grain

  • harris-teeter

    Increases Post Engagement Rate by 400% with Single Grain

  • twenty-20

    Reduces Their Cost Per MQL by 72.49% with Single Grain

  • peets-coffee

    454% growth in Google Ads revenue after account restructure.

  • lock-n-lube

    54% Revenue Growth Year Over Year by Implementing Content Optimizations

  • hestan-logo

    454% Growth in Google Ads Revenue After Account Restructure

  • wine-deals-logo

    107% Increase in Organic Traffic Through Content Marketing

  • batteriesplus

    44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations

  • learinga-a-z-logo

    +85% Increase in Branded Searches and +10% Increase in ROAS

  • npm-logo

    Spend and Leads Increased While Earning a More Efficient CPA

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Frequently Asked Questions

And We Have The Answers

  • How can Google Ads services benefit my business?

    Google Ads services can markedly boost your hotel’s online presence. By crafting bespoke ads, we can pinpoint particular demographics, locales, and even specific times of the day to maximize your exposure. This ensures your hotel’s unique offerings reach the right audience at the most opportune moments, potentially driving more bookings, guest conversions, and ultimately, revenue. Additionally, thanks to Google’s extensive network, your ads can grace a multitude of websites, apps, and platforms, broadening your reach even more in the hospitality industry.

  • What types of Google Ads can I utilize for my business?

    There are a variety of Google Ads services that we can utilize to achieve your hotel’s objectives. Search ads surface in Google search results when potential guests are exploring accommodations similar to yours. Display ads are visually appealing banners that appear on websites pertinent to your hotel or your guests’ interests. Video ads can play prior to, during, or post videos on YouTube, offering an immersive experience of your hotel. Shopping ads can highlight your hotel’s unique offerings directly in Google’s search results. We will collaborate with you to determine the most effective strategy tailored to your specific requirements and budget.

  • How do you measure the success of Google Ads?

    Achieving success in Google Ads services, particularly in the hotel industry, is commonly gauged by key performance indicators (KPIs). These may encompass metrics such as click-through rates, conversion rates, cost per click, and return on ad spend. These parameters enable us to evaluate the effectiveness of your hotel’s ads and identify areas that require enhancement. It’s crucial to bear in mind that achieving optimal results isn’t an instantaneous process – it necessitates a period of meticulous campaign optimization.

  • Can I control my budget with Google Ads services?

    Indeed! One of the most compelling advantages of Google Ads services, especially in the hotel industry, is the budgeting flexibility it provides. You have the power to establish a daily budget and maximum bid that aligns with your financial comfort zone. What’s more, you only incur costs when someone engages with your ad, such as clicking to explore your hotel’s website or making a direct call to your establishment. This pay-per-click (PPC) model guarantees that your marketing investment is utilized effectively. We are committed to consistently overseeing and fine-tuning your bids to ensure you’re reaping the maximum benefits from your investment.

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

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— Testimonials

Our Creds


— Our clients love us

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”

“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”

— Samantha Goldman
Sr. Director of Marketing, CastLightHealth

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“They provided us with key learnings about our messaging that we are now using”

“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”

— Devin Kerr
Digital Marketing Specialist, Sandvik


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