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Unlock Your Business Potential with Google Ads

Struggling to harness the full power of Google Ads for your SaaS business? Feel like you’re investing significant resources into your campaigns without seeing the desired return on investment?

This is a common challenge for many SaaS companies. A poorly managed Google Ads campaign can consume your budget and yield underwhelming results. The complexities of bidding, keyword selection, and ad placement demand expert understanding to navigate effectively.

But imagine if you could exploit Google Ads to its full potential, driving increased traffic, superior lead generation, and higher subscription rates.

Single Grain is your solution. As a Google Ads agency, we specialize in crafting tailored strategies to optimize your campaigns and extract maximum value from your ad spend, specifically for SaaS businesses.


Experience Excellence with Single Grain's Google Ads Strategy

At Single Grain, we are committed to helping you redefine your Google Ads strategy, specifically tailored for your SaaS business. We start by meticulously analysing your software solution, target audience, and campaign objectives.

We then develop a custom Google Ads strategy, harnessing our extensive experience in the SaaS industry to select the right keywords, optimize bids, and craft compelling ad content. Our goal is to increase your visibility in the crowded software market, boost conversion rates, and maximize your return on investment.

Working with Single Grain means entrusting your Google Ads campaign to experienced professionals who understand the unique challenges of SaaS marketing. We strive to exceed expectations and deliver substantial, sustainable growth for your software business.

Our services include:

  • Google Ads account setup and management
  • Keyword research and selection
  • Bid management
  • Ad content creation and optimization
  • Landing page optimization
  • Data analysis and reporting
  • Conversion rate optimization

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

Eric Siu and Neil Patel
4.6 • 1.1K Ratings

How Google and Meta Are Using AI To Make Ads Easier For You

In this episode, we discuss how Google and Meta are using AI to make advertising easier and more effective. We highlight Performance Max and Advantage Plus, responsive search ads, AI-generated images and headlines. We emphasize the importance of embracing AI in marketing for future success.

Learn More About The Work We’ve Done

  • harris-teeter

    Increases Post Engagement Rate by 400% with Single Grain

  • lock-n-lube

    54% Revenue Growth Year Over Year by Implementing Content Optimizations

  • hestan-logo

    454% Growth in Google Ads Revenue After Account Restructure

  • npm-logo

    Spend and Leads Increased While Earning a More Efficient CPA

  • nextiva

    Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain

  • wine-deals-logo

    107% Increase in Organic Traffic Through Content Marketing

  • learinga-a-z-logo

    +85% Increase in Branded Searches and +10% Increase in ROAS

  • peets-coffee

    454% growth in Google Ads revenue after account restructure.

  • twenty-20

    Reduces Their Cost Per MQL by 72.49% with Single Grain

  • batteriesplus

    44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations

  • intuit

    Boosts Organic Search Results & Visibility with Single Grain

  • Do you want to achieve the same numbers?

    It’s easy!

    Work With Us

Frequently Asked Questions

And We Have The Answers

  • How does a Google Ads agency distinguish itself from other digital marketing firms?

    Our unique concentration lies in Google Ads – a powerful and adaptable promotional tool that’s highly relevant in the SaaS industry. We’ve dedicated years to mastering Google’s complex algorithms, diverse ad formats, and strategic bidding methods. Our team has collaborated with a wide range of businesses, from budding SaaS startups to well-established enterprises, consistently driving substantial ROI. We stand apart from many all-rounder firms because our expertise isn’t merely limited to understanding Google Ads – we excel at it.

  • How does advertising with Google differ from other digital advertising platforms?

    The scope of Google’s influence is unrivaled, extending far beyond a mere search engine. It encompasses a vast network of websites, applications, and videos, all potential platforms for your advertisements. As a SaaS business, you’ll appreciate Google’s sophisticated targeting capabilities, offering an exceptional degree of precision and control over your audience’s engagement with your ads. This includes the timing of ad exposure and the specific message conveyed. Such meticulous targeting is seldom found in the realm of digital advertising.

  • Which businesses benefit the most from working with a Google Ads agency?

    Every enterprise, including SaaS companies, can leverage the power of Google Ads, especially when the goal is to connect with a distinct audience possessing unique attributes. Perhaps you’re a local business striving to engage with customers in your vicinity, an online marketplace aiming to captivate shoppers with specific interests, or a B2B entity desiring to connect with professionals in a particular field. A proficient Google Ads agency can be your ally in effectively reaching your desired audience.

  • What should my budget be when working with a Google Ads agency?

    The ideal investment for Google Ads fluctuates based on your SaaS company’s scale, objectives, and sector specifics. Our role is to collaborate with you to craft a bespoke strategy that harmonizes prospective ROI with your firm’s fiscal strength. Our mission remains to amplify your returns, irrespective of whether you’re a burgeoning SaaS startup dipping your toes into Google Ads or a seasoned enterprise aiming to expand your promotional efforts.

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Optimize SaaS Ads ROI

— Testimonials

Our Creds


— Our clients love us

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”

“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”

— Samantha Goldman
Sr. Director of Marketing, CastLightHealth

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“They provided us with key learnings about our messaging that we are now using”

“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”

— Devin Kerr
Digital Marketing Specialist, Sandvik


Level Up Your Marketing Without Increasing Your Headcount

Optimize SaaS Ads ROI