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Unlocking Potential in Your Marketing Funnel

Struggling to fully harness the potential of your real estate marketing funnel? Are you disheartened by the low conversion rates and missed opportunities for successful client engagement?

We understand this frustration. It’s disheartening to see quality leads drop out of the funnel before converting into property buyers or renters. You know you could be doing more to optimize each stage of your real estate marketing funnel, but tackling it can seem like an overwhelming task.

A targeted full funnel marketing strategy is your key to success in the real estate industry. Such an approach ensures no potential clients fall through the cracks and that you are nurturing your prospects effectively at each step. As a result, you can ensure better client retention, conversion rates, and overall business growth.

With Single Grain, rest assured that these challenges won’t be a part of your narrative anymore. Our team is proficient in full funnel marketing, crafting personalized strategies that encompass every stage of the property buyer’s journey.

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Transformational Full Funnel Marketing

At Single Grain, we understand the unique challenges of marketing in the real estate sector. We offer a comprehensive solution to your property marketing funnel concerns. Our strategy is to refine, optimize, and reinforce each component of your funnel, maximizing the overall performance of your real estate marketing efforts.

We start by understanding your specific property goals and target buyers or renters, followed by a thorough analysis of your current funnel’s strengths and weaknesses. With that crucial insight, we design a tailored strategy that targets every stage in the property marketing funnel – from building awareness among potential buyers to driving conversions and cultivating loyalty among your clients.

The result? A performance-centric, holistic funnel strategy that doesn’t just focus on attracting leads but nurturing and converting them into successful property transactions too.

Our full funnel services for the real estate industry include:

  • Property Marketing Funnel Audit
  • Strategy Development
  • Client Retention Programs
  • Conversion Rate Optimization
  • Personalized Content Development
  • Digital Advertising
  • Data Analysis and Reporting

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

Marketing Trends: Open Air Conspiracy, Changes in Paid Media, and Brandformance

Eric Siu, Neil Patel, Ralph Burns, and Kasim Aslam discuss the shift in paid advertising from performance to brand marketing, highlighting the need for full-funnel, impression-based strategies for long-term growth. They address the evolution of ads to include awareness phases, the challenges of data attribution, and the unreliability of metrics. The conversation also covers the necessity of analyzing campaign impacts over extended periods and emphasizes the importance of data analytics and patient investment in top-of-funnel campaigns for sustainable growth, despite the imprecision of measurements.

Learn More About The Work We’ve Done

Frequently Asked Questions

And We Have The Answers

  • What is full funnel marketing, and what is a full funnel marketing agency? n

    Full funnel marketing is a comprehensive strategy that engages potential clients at every phase, from initial awareness to the final transaction. In the context of real estate, a full funnel marketing agency is a specialized entity that develops and implements marketing tactics that encompass all stages of the client journey. This approach assists real estate businesses in generating a higher volume of potential leads and successful property sales.

  • What services does a full funnel marketing agency offer? n

    A full funnel marketing agency provides a comprehensive suite of services designed to support real estate businesses at each phase of the customer journey. This might encompass search engine optimization tailored for property listings, pay-per-click campaigns for property promotions, content marketing to engage potential buyers, social media strategies to build community, email marketing for follow-ups, and conversion rate optimization to turn property inquiries into sales, among other solutions.

  • How is full funnel marketing different from traditional marketing? n

    Conventional real estate promotion often zeroes in on creating prospects and accelerating transactions, but this is usually limited to the lower end of the funnel. However, a full funnel marketing agency in the real estate sector adopts a comprehensive strategy that encompasses every phase of the funnel, from building awareness to fostering consideration, and finally, facilitating property acquisition. By engaging potential property buyers at each stage of the funnel, full funnel marketing can empower real estate businesses to cultivate a larger pool of prospects and close more deals in the long run.

  • How much should I expect to pay for full funnel marketing services? n

    The investment required for comprehensive marketing strategies can fluctuate based on several determinants, such as the extent of the campaign, the scale of the real estate enterprise, and the precise services rendered. At our agency, specializing in full funnel marketing, we collaborate with each client to devise a tailored marketing blueprint that aligns with their financial plan and yields the most effective outcomes. Reach out to us today for a complimentary consultation.

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Amplify Real Estate Sales

— Testimonials

Our Creds

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— Our clients love us

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“Single Grain enables us to increase our impact without increasing our headcount”

“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”

— Kim Cooper
Director of Marketing, Amazon Alexa

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”

“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”

— Samantha Goldman
Sr. Director of Marketing, CastLightHealth

Level Up Your Marketing Knowledge

Marketing School
A top business podcast with 90
million downloads
Eric Siu & Neil Patel
Leveling Up
A channel that will help you level up your business skills and master the game of life
Eric Siu & Leading
Entrepreneurs
start-growing

Level Up Your Marketing Without Increasing Your Headcount

Amplify Real Estate Sales