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Unlocking Potential in Your Marketing Funnel

Struggling to fully exploit your gaming marketing funnel? Are you disheartened by the low player conversion rates and missed opportunities for successful gamer engagement?

We understand this frustration. It’s disheartening to see potential players drop out of the funnel before converting to active gamers. You know you could be doing more to optimize each stage of your gaming marketing funnel, but tackling it can seem like a daunting quest.

A targeted full funnel marketing strategy is your power-up to success. Such an approach ensures no gamer falls through the cracks and that you are nurturing your prospects effectively at each level. As a result, you can ensure better player retention, conversion rates, and overall game popularity.

With Single Grain, rest assured that these challenges won’t be a part of your game development narrative anymore. Our team is proficient in full funnel marketing, crafting personalized strategies that encompass every stage of the gamer journey.

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Transformational Full Funnel Marketing

At Single Grain, we’re not just a full funnel marketing agency, we’re your gaming industry allies, turning your player acquisition and retention challenges into victories. Our strategy is to refine, optimize, and level up each component of your marketing funnel, maximizing your game’s overall performance.

We start our quest by understanding your specific game objectives and player demographics, followed by a thorough analysis of your current funnel’s strengths and weaknesses. With that critical game intel, we design a tailored strategy that targets every stage in the player journey – from building game awareness to driving player conversions and fostering in-game loyalty.

The result? A performance-centric, holistic funnel strategy that doesn’t just focus on attracting new players but nurturing and converting them into loyal gamers too.

Our full funnel services tailored for the gaming industry include:

  • Marketing Funnel Audit
  • Strategy Development
  • Player Retention Programs
  • Conversion Rate Optimization
  • Personalized Content Development
  • Digital Advertising
  • Data Analysis and Reporting

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

Marketing Trends: Open Air Conspiracy, Changes in Paid Media, and Brandformance

Eric Siu, Neil Patel, Ralph Burns, and Kasim Aslam discuss the shift in paid advertising from performance to brand marketing, emphasizing a full-funnel approach and impression-based channels for long-term growth. They explore moving from conversion-only ads to including consideration and awareness, creating separate audiences for better outcomes. The discussion highlights attribution challenges in digital marketing, the unreliability of data, and the necessity of investing in top-of-funnel traffic despite these challenges. They also mention the inefficacy of certain strategies across different brand sizes, the impact of long sales cycles, the questionable value of business coaches, and platform limitations in measuring ad spend return. The importance of data and patience in top-of-funnel campaigns is underscored, with a nod to the role of agencies in managing analytics. This conversation offers insights into adapting marketing strategies for sustainable growth in the evolving landscape of paid advertising.

Learn More About The Work We’ve Done

  • peets-coffee

    454% Growth in Google Ads Revenue After Account Restructure.

  • wine-deals-logo

    268% Increase in Organic Traffic With AI-Driven SEO Strategy

  • batteriesplus

    44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations

  • nextiva

    Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain

  • simon pearce

    Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate

  • hestan-logo

    300% Increase in BOFU ROAS after switching to programmatic

  • harris-teeter

    Increases Post Engagement Rate by 400% with Single Grain

  • npm-logo

    Spend and Leads Increased While Earning a More Efficient CPA

  • learinga-a-z-logo

    +85% Increase in Branded Searches and +10% Increase in ROAS

  • lock-n-lube

    54% Revenue Growth Year Over Year by Implementing Content Optimizations

  • prolite autoglass

    Increasing Free Quote Submissions on Homepage by 95%

  • Do you want to achieve the same numbers?

    It’s easy!

    Work With Us

Frequently Asked Questions

And We Have The Answers

  • What is full funnel marketing, and what is a full funnel marketing agency? n

    Full funnel marketing is a comprehensive approach that engages potential players at every level of their journey, from initial discovery to the final point of game purchase. A full funnel marketing agency, with a distinct focus on the gaming industry, is a specialist entity that crafts and implements marketing tactics covering all these stages, thereby assisting gaming businesses in generating more player leads and boosting their game sales.

  • What services does a full funnel marketing agency offer? n

    A full funnel marketing agency provides a comprehensive suite of services designed to support gaming businesses at each level of the customer journey. These services might encompass game SEO strategies, PPC campaigns tailored to the gaming industry, content marketing that resonates with gamers, social media marketing that engages the gaming community, email marketing with a gaming focus, conversion rate optimization to turn gamers into loyal customers, and beyond.

  • How is full funnel marketing different from traditional marketing? n

    Conventional marketing strategies in the gaming industry often concentrate on player acquisition and revenue generation, primarily at the end of the player journey. However, a full funnel marketing agency adopts a comprehensive approach that encompasses every stage of the player’s journey, from discovery to engagement to conversion. By engaging gamers at each phase of their journey, full funnel marketing can assist gaming businesses in attracting more players and increasing revenue over time.

  • How much should I expect to pay for full funnel marketing services? n

    The investment required for comprehensive gaming marketing strategies can fluctuate based on several elements, such as the magnitude of the campaign, the scale of the gaming enterprise, and the distinct services required. At our agency, specializing in full funnel marketing for the gaming industry, we collaborate with each client to devise a tailored marketing blueprint that aligns with their financial plan and ensures optimal outcomes. Reach out to us today for a complimentary discussion.

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Amplify Player Acquisition

— Testimonials

Our Creds

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— Our clients love us

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“Single Grain enables us to increase our impact without increasing our headcount”

“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”

— Kim Cooper
Director of Marketing, Amazon Alexa

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”

“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”

— Samantha Goldman
Sr. Director of Marketing, CastLightHealth

Level Up Your Marketing Knowledge

Marketing School
A top business podcast with 90
million downloads
Eric Siu & Neil Patel
Leveling Up
A channel that will help you level up your business skills and master the game of life
Eric Siu & Leading
Entrepreneurs
start-growing

Level Up Your Marketing Without Increasing Your Headcount

Amplify Player Acquisition