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Optimizing Your Enterprise Advertising Strategy

Are you finding it challenging to see a return on investment (ROI) from your enterprise advertising efforts in the FinTech sector? Does your company find itself puzzled over unsuccessful advertising strategies?

Enterprise companies in the FinTech industry often wrestle with advertising due to the intricate nature and vast scale of their operations. Inefficient funneling, mistargeted channels, and unoptimized ad campaigns can lead to squandered investments.

But here’s the good news: Having the right enterprise advertising strategy can revolutionize your FinTech marketing efforts. By crafting strategies that prioritize your objectives and leverage the most effective channels, you can create top-tier ad content aimed at engaging your audience in the financial technology space.

Single Grain specializes in providing solutions for these issues. Our team of experts is proficient at crafting and executing streamlined, data-driven advertising strategies that resonate with your target audience in the FinTech industry, driving improved engagement and ROI.

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Optimizing Your Enterprise Advertising

At Single Grain, we comprehend the distinctive challenges of advertising in the FinTech sector. Our experience with a variety of enterprise-level financial technology organizations enables us to craft solutions that align with your unique business model and market dynamics.

We harness the power of advanced data analytics to eliminate uncertainty from your advertising strategy. By gaining a deep understanding of your target audience – be it retail investors, financial institutions, or tech-savvy consumers – we help you allocate your ad budget effectively, focusing on channels that deliver the highest return in the FinTech landscape.

Moreover, Single Grain offers continuous optimization, utilizing real-time data feedback to fine-tune ongoing ad campaigns. This ensures that your advertising remains potent and cost-effective, regardless of how the FinTech market evolves.

Our enterprise advertising services tailored for the FinTech industry include:

  • Strategy development
  • Data analytics
  • Creative design
  • Media planning and buying
  • Ad campaign optimization
  • Channel targeting
  • Cross-platform advertisement

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

Eric Siu and Neil Patel
4.6 • 1.1K Ratings

How Google and Meta Are Using AI To Make Ads Easier For You

In this episode, we discuss how Google and Meta are using AI to make advertising easier and more effective. We highlight Performance Max and Advantage Plus, responsive search ads, AI-generated images and headlines. We emphasize the importance of embracing AI in marketing for future success.

Learn More About The Work We’ve Done

  • hestan-logo

    454% Growth in Google Ads Revenue After Account Restructure

  • learinga-a-z-logo

    +85% Increase in Branded Searches and +10% Increase in ROAS

  • harris-teeter

    Increases Post Engagement Rate by 400% with Single Grain

  • wine-deals-logo

    107% Increase in Organic Traffic Through Content Marketing

  • batteriesplus

    44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations

  • intuit

    Boosts Organic Search Results & Visibility with Single Grain

  • lock-n-lube

    54% Revenue Growth Year Over Year by Implementing Content Optimizations

  • peets-coffee

    454% growth in Google Ads revenue after account restructure.

  • nextiva

    Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain

  • npm-logo

    Spend and Leads Increased While Earning a More Efficient CPA

  • twenty-20

    Reduces Their Cost Per MQL by 72.49% with Single Grain

  • Do you want to achieve the same numbers?

    It’s easy!

    Work With Us

Frequently Asked Questions

And We Have The Answers

  • What sets you apart from other enterprise advertising agencies?

    Our role extends beyond being a mere enterprise advertising agency. We possess a profound comprehension of the financial technology business model, enabling us to design bespoke strategies for each of our FinTech clients. Our squad is enriched with a plethora of experience in collaborating with both B2B and B2C enterprise clients, ranging from industry behemoths to budding startups. We harness this experience, coupled with the most recent trends and technology, to architect innovative and efficacious advertising campaigns. Furthermore, we shun the adoption of a generic approach. Instead, we utilize data and insights to sculpt a distinctive strategy that harmonizes with your business goals.

  • How does advertising for enterprise businesses differ from advertising for smaller businesses?

    There are distinct contrasts between enterprise-level financial technology marketing and marketing for smaller entities. With FinTech enterprises, the emphasis frequently lies in cultivating and preserving brand credibility on an international level, engaging a varied demographic, and guaranteeing uniformity across numerous markets and digital platforms. This necessitates a profound comprehension of the business architecture, substantial budget allocations, and more strategic foresight. Our proficiency in enterprise advertising for the FinTech industry empowers us to adeptly steer through these intricacies.

  • What are the most effective advertising channels for enterprise businesses?

    The optimal promotional avenues for your FinTech enterprise hinge on your unique audience and objectives. These could span from digital arenas such as Google Ads, social media, algorithmic advertising, to more conventional avenues like television and print media. Our team, with a deep understanding of the financial technology sector, will evaluate your requirements, scrutinize your intended market, and select the most potent channels to engage them. We leverage data and insights to guarantee that your promotional endeavors yield the highest possible ROI, harmonizing with your overarching business blueprint.

  • How much should an enterprise business budget for advertising?

    The allocation for FinTech enterprise advertising can fluctuate greatly, contingent on the scale of the enterprise, the financial technology sector, and the campaign’s desired outcomes. It’s crucial to bear in mind that enterprise advertising is a strategic commitment to your brand’s expansion and credibility. We collaborate intimately with our clients to devise a tailored proposal that delineates the suggested allocation for realizing their advertising aspirations. For a complimentary discussion on budget strategizing, connect with us today!

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Amplify Fintech Exposure

— Testimonials

Our Creds

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— Our clients love us

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”

“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”

— Samantha Goldman
Sr. Director of Marketing, CastLightHealth

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“Since engaging with Single Grain our revenue has increased more than 300%”

“Single Grain has been the strongest outside force in helping our business "level up." Since engaging with Single Grain our revenue has increased more than 300%.”

— Chad Halvorson
Founder & CEO, When I Work

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Level Up Your Marketing Without Increasing Your Headcount

Amplify Fintech Exposure