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Unlocking Academic Potential

Struggling to elevate your institution’s profile among potential students?

Many education providers grapple with crafting a message that resonates with students and their guardians, often overshadowed by competitors who have nailed their marketing tactics. The challenge is to stand out in a crowded marketplace where learners have abundant choices.

Education marketing isn’t just about visibility—it’s about forming connections and demonstrating value through tailored messaging. To achieve this, a strategic partner is necessary—one that comprehends the intricacies of the education sector and student psychology.

Single Grain becomes that partner for you, employing calibrated strategies to propel your educational brand to the forefront of your audience’s mind. We integrate the academic principles with marketing finesse, driving conversions and fostering growth.

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Strategic Education Outreach

Single Grain understands the unique challenges of promoting educational institutions. We begin by digesting the ethos of your institution, blending it with market analysis to carve a niche for your brand.

We form connections where it matters. By leveraging advanced analytics and demographic targeting, we tap into a pool of potential students who are seeking exactly what you offer, refining messaging to peak relevance.

Expect dynamic campaigns that adjust to emerging trends and regulatory shifts within the education space. Our agile approach ensures your marketing efforts remain effective and compliant.

  • Market analysis and segmentation
  • Strategic brand positioning
  • Content creation and SEO
  • Social media outreach
  • Pay-per-click campaigns
  • Email marketing automation
  • Performance tracking and analytics

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

Enriching Your Email List & Boosting YouTube CPM by 50%

Eric Siu and Neil Patel discuss marketing strategies, focusing on email list enrichment, YouTube strategies, and enterprise sales. They cover LinkedIn techniques, inbound client acquisition, YouTube thumbnail optimization for higher click-through rates, lead data enrichment, proposal creation, and enterprise sales follow-ups for major contracts. They also explore RFP lead generation and monetizing YouTube through targeted ads. This episode is part of a series offering actionable marketing advice from their vast experience.

Learn More About The Work We’ve Done

  • batteriesplus

    44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations

  • learinga-a-z-logo

    +85% Increase in Branded Searches and +10% Increase in ROAS

  • lock-n-lube

    54% Revenue Growth Year Over Year by Implementing Content Optimizations

  • wine-deals-logo

    268% Increase in Organic Traffic With AI-Driven SEO Strategy

  • npm-logo

    Spend and Leads Increased While Earning a More Efficient CPA

  • peets-coffee

    454% Growth in Google Ads Revenue After Account Restructure.

  • intuit-logo

    31.4K More Clicks and 3.08M More Impressions

  • hestan-logo

    300% Increase in BOFU ROAS after switching to programmatic

  • bittrex-logo

    +193% Increase in Monthly Sign Ups

  • prolite autoglass

    Increasing Free Quote Submissions on Homepage by 95%

  • simon pearce

    Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate

  • Do you want to achieve the same numbers?

    It’s easy!

    Work With Us

Frequently Asked Questions

And We Have The Answers

  • What makes an education marketing firm effective in reaching students and educators?

    A firm that excels in education marketing has a deep understanding of the academic landscape and the unique needs of both students and educators. It crafts tailored messages that resonate with these audiences, often through storytelling and engagement strategies that highlight educational benefits and opportunities. Additionally, leveraging data-driven insights ensures that campaigns are well-targeted and impactful.

  • How does an education marketing firm measure the success of its campaigns?

    Success is measured by the firm’s ability to meet specific goals, such as increasing enrollment, boosting brand awareness among prospective students, or enhancing engagement with educational content. Key Performance Indicators (KPIs) like conversion rates, website traffic, application numbers, and social media interactions are closely monitored. The firm analyzes this data to refine strategies and ensure continuous improvement.

  • Can education marketing firms help with both digital and traditional marketing campaigns?

    Absolutely! Education marketing firms are well-versed in integrating both digital and traditional marketing tactics to create a comprehensive approach. This can include online advertising, SEO, content marketing, as well as print materials, event promotions, and direct mail. They understand how to blend these methods to reach different segments of the academic community effectively.

  • What strategies do education marketing firms use to engage with prospective students?

    Education marketing firms use a mix of personalization and technology to engage prospective students. This includes creating compelling and relevant content, utilizing social media platforms, and developing interactive tools like virtual campus tours. They also employ email marketing campaigns, webinars, and student ambassador programs to build a community around the institution and foster a sense of connection and belonging.

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Elevate Academic Reach

— Testimonials

Our Creds

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— Our clients love us

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“Single Grain enables us to increase our impact without increasing our headcount”

“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”

— Kim Cooper
Director of Marketing, Amazon Alexa

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“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”

“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”

— Samantha Goldman
Sr. Director of Marketing, CastLightHealth

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“They provided us with key learnings about our messaging that we are now using”

“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”

— Devin Kerr
Digital Marketing Specialist, Sandvik

Level Up Your Marketing Knowledge

Marketing School
A top business podcast with 90
million downloads
Eric Siu & Neil Patel
Leveling Up
A channel that will help you level up your business skills and master the game of life
Eric Siu & Leading
Entrepreneurs
start-growing

Level Up Your Marketing Without Increasing Your Headcount

Elevate Academic Reach