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Unlock Your Brand's Potential

Struggling to turn your online window-shoppers into repeat customers?

The challenge of making your product stand out in a crowded digital marketplace is all too familiar. Dull product descriptions and uninspired content can bury the uniqueness of your offerings, causing potential buyers to click away—and not towards making a purchase. This is the obstacle many ecommerce businesses face on a daily basis.

An excellent ecommerce copy can define your brand’s personality and persuade prospects to take action. This is about creating a voice that resonates with your audience, entices emotion, and convinces shoppers that they’re not just buying a product, but an experience.

Single Grain excels in crafting compelling narratives that bridge the gap between your products and your customers’ desires. Our ecommerce copywriting agency is designed to elevate your brand’s voice and maximize conversions.


Copy That Converts

At Single Grain, we transform your product pages into a magnet for conversions. We kick off the process with deep research into your brand, your audience’s preferences, and the market trends to align your voice with consumer expectations. Our storytelling prowess then takes center stage, inventing product stories that captivate and persuade.

Upon understanding your audience’s emotional triggers, we sculpt precise and persuasive copy, combined with SEO best practices, to not only attract traffic but to convert that traffic into loyal customers. Continuous optimization ensures that each word is a stepping stone towards higher sales.

With Single Grain, you are not just hiring writers; you’re partnering with an ecommerce copywriting consulting team devoted to catapulting your ecommerce success.

  • Product description optimization
  • Brand storytelling and voice development
  • SEO copywriting to rank higher on search engines
  • A/B testing for continued conversion improvements
  • Engaging email marketing campaigns
  • Result-oriented ad copy

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

Eric Siu and Neil Patel
4.6 • 1.1K Ratings

Counterintuitive YouTube ads strategy, Google’s 7-11-4 rule, Multiplying content using AI, Amazon’s excellent operations & more

In this episode, we discuss leveraging and maximizing AI tools and techniques in marketing to drive engagement and conversions. The importance of long-form YouTube ads and staying on platforms to enhance meaningful data are highlighted, as well as the significance of leadership in building and scaling successful organizations. The conversation also delves into the concept of the Lindy effect and its implications for businesses, and shares insights on hiring and talent strategies. Overall, it's a deep dive into strategies and practices that have been working well in the marketing landscape.

Learn More About The Work We’ve Done

  • hestan-logo

    300% Increase in BOFU ROAS after switching to programmatic

  • lock-n-lube

    54% Revenue Growth Year Over Year by Implementing Content Optimizations

  • peets-coffee

    454% Growth in Google Ads Revenue After Account Restructure.

  • batteriesplus

    44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations

  • wine-deals-logo

    268% Increase in Organic Traffic With AI-Driven SEO Strategy

  • simon pearce

    Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate

  • intuit-logo

    31.4K More Clicks and 3.08M More Impressions

  • learinga-a-z-logo

    +85% Increase in Branded Searches and +10% Increase in ROAS

  • prolite autoglass

    Increasing Free Quote Submissions on Homepage by 95%

  • npm-logo

    Spend and Leads Increased While Earning a More Efficient CPA

  • bittrex-logo

    +193% Increase in Monthly Sign Ups

  • Do you want to achieve the same numbers?

    It’s easy!

    Work With Us

Frequently Asked Questions

And We Have The Answers

  • What exactly do ecommerce copywriting services offer?

    Ecommerce copywriting services provide the magic touch your product descriptions and online content need to turn browsers into buyers. From crafting compelling product narratives to optimizing SEO to boost your online visibility, these services aim to increase engagement and conversion rates. They ensure that every word on your site works hard to showcase your products’ benefits and convince customers to make a purchase.

  • How can professional ecommerce copywriters improve my online store?

    Professional ecommerce copywriters are masters of persuasive language and know exactly how to highlight the uniqueness of your products. By understanding consumer psychology and market trends, they tailor descriptions that resonate with your audience, encourage purchases, and build brand loyalty. Their expertise not only elevates the appeal of your products but also enhances user experience, which is crucial for online success.

  • Why is SEO important in ecommerce copywriting?

    SEO is like the compass that guides customers to your online store. In ecommerce copywriting, integrating SEO means your product descriptions are not only persuasive but also visible to those searching for what you offer. Proper keyword research and integration ensure you rank higher in search engine results, driving more organic traffic to your site. Think of SEO as the behind-the-scenes work that brings customers to your storefront.

  • Can ecommerce copywriting services help with more than just product descriptions?

    Absolutely! While product descriptions are vital, ecommerce copywriting services cover a full spectrum of content needs. This includes crafting engaging blog posts, informative buyers’ guides, compelling category pages, and even email marketing campaigns. All of these elements work together to create a cohesive narrative for your brand, educate your customers, and keep your audience engaged across all touchpoints.

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Elevate Product Stories

— Testimonials

Our Creds


— Our clients love us

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“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”

“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”

— Samantha Goldman
Sr. Director of Marketing, CastLightHealth

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“They provided us with key learnings about our messaging that we are now using”

“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”

— Devin Kerr
Digital Marketing Specialist, Sandvik

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“We can always count on them to deliver high-quality content on time”

“SingleGrain has been there to help take a lot of the stress out of the process. We can always count on them to deliver high-quality content on time, and knock it out of the park.”

— Meredith Wood
Head of Content, Fundera.com

Level Up Your Marketing Knowledge

Marketing School
A top business podcast with 90
million downloads
Eric Siu & Neil Patel
Leveling Up
A channel that will help you level up your business skills and master the game of life
Eric Siu & Leading

Level Up Your Marketing Without Increasing Your Headcount

Elevate Product Stories