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Unlocking Your Potential with Display Advertising

Is your San Francisco-based business finding it challenging to capture the right audience’s attention or spending too much on ineffective advertising?

Perhaps your current display advertising strategy isn’t hitting the mark, leading to high costs and a disappointing ROI. It can be both frustrating and financially burdensome to invest heavily in these campaigns, only to see lackluster results.

For a successful display advertising campaign, a refined approach, strategic planning, and targeted placements are essential. This involves leveraging data-driven strategies, understanding the preferences of your audience, and designing visually compelling ads.

That’s where Single Grain steps in. Our team of advertising professionals, based in the heart of San Francisco, excels at crafting high-performance display advertising campaigns. We create campaigns that resonate with your audience, amplify brand awareness, and ultimately, fuel revenue growth.

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Specializing in Result-Driven Display Advertising

At Single Grain, nestled in the heart of San Francisco, we ensure your brand captures the attention of the right audience at the perfect moment. Harnessing cutting-edge tools and technologies, we delve into your audience’s behavior and preferences, crafting captivating and personalized advertisements that are impossible to overlook.

Our creativity is fueled by data. We sculpt a visionary strategy for your display ads that harmonizes with your brand’s overarching marketing objectives and resonates with your target audience. Our approach involves relentless monitoring and fine-tuning to guarantee that your ads are performing optimally and delivering the anticipated results.

We’re firm believers that display advertising isn’t a one-size-fits-all game. As such, our services are tailored to meet your distinct needs and drive the outcomes you desire.

Key services provided by Single Grain in Display Advertising:

  • End-to-end display ad strategy formulation
  • Targeting audience based on their behavior
  • Designing and developing ad creatives
  • Data analytics and performance assessment
  • Ongoing ad refinement
  • Setting up and managing retargeting campaigns

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

Eric Siu and Neil Patel
4.6 • 1.1K Ratings

How to Deal with Ad Fatigue #2629

In episode #2629, we discuss ad fatigue in marketing. Ad fatigue has clear signs like declining conversion rates and increasing frequency. Solutions include testing new creatives and call-to-actions, remarketing to non-converters, and using different ad formats. Continual testing is crucial in addressing ad fatigue.

Learn More About The Work We’ve Done

  • wine-deals-logo

    107% Increase in Organic Traffic Through Content Marketing

  • npm-logo

    Spend and Leads Increased While Earning a More Efficient CPA

  • learinga-a-z-logo

    +85% Increase in Branded Searches and +10% Increase in ROAS

  • twenty-20

    Reduces Their Cost Per MQL by 72.49% with Single Grain

  • batteriesplus

    44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations

  • lock-n-lube

    54% Revenue Growth Year Over Year by Implementing Content Optimizations

  • peets-coffee

    454% growth in Google Ads revenue after account restructure.

  • nextiva

    Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain

  • intuit

    Boosts Organic Search Results & Visibility with Single Grain

  • harris-teeter

    Increases Post Engagement Rate by 400% with Single Grain

  • hestan-logo

    454% Growth in Google Ads Revenue After Account Restructure

  • Do you want to achieve the same numbers?

    It’s easy!

    Work With Us

Frequently Asked Questions

And We Have The Answers

  • What makes your approach different from other display advertising agencies?

    In the heart of San Francisco, our squad combines a distinctive mix of proficiency, innovation, and critical analysis. We reject the notion of a universal solution, favoring instead the crafting of bespoke campaigns that truly speak to your intended audience. Our modus operandi is grounded in data, and meticulously tailored to align with your unique business aspirations and targets. Furthermore, we keep our fingers on the pulse of the ever-evolving landscape of display advertising, guaranteeing avant-garde solutions for every client.

  • How is display advertising different from other types of digital advertising?

    In the vibrant digital landscape of San Francisco, display advertising takes on a dynamic role. It involves the strategic placement of visually compelling ads on third-party websites, offering a distinct advantage over search ads that merely populate search engine results. The objective? To captivate users with engaging visuals as they navigate the online world. These ads aren’t limited to a single format; they span from banners and pop-ups to rich media. What sets display advertising apart from traditional advertising approaches is its sophisticated targeting and retargeting capabilities, enhancing the probability of connecting with the ideal audience at the most opportune moment.

  • What platforms do you use for display advertising?

    In the vibrant business landscape of San Francisco, the selection of platforms for your display advertising campaign is steered by your unique business goals, your desired audience, and the distinct characteristics of your product or service. Google’s Display Network is frequently utilized for its expansive reach, while Facebook’s sophisticated targeting capabilities are leveraged to hone in on specific demographics. For B2B initiatives, LinkedIn is our go-to. However, we are committed to customizing the platform selection to align with your specific requirements, thereby amplifying the effectiveness of your display advertising endeavors in this dynamic city.

  • What should I expect to spend on a display advertising campaign?

    In the bustling marketplace of San Francisco, the investment required for display advertising can fluctuate significantly, influenced by aspects like your intended market, the intensity of competition in your sector, and your selected advertising platforms. We understand these complexities and commit to partnering with you to devise a financial plan that harmonizes with your commercial objectives, ensuring maximum return on your investment. To receive a tailored estimate that fits your unique needs in this dynamic city, we invite you to connect with us!

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Amplify Brand Visibility

— Testimonials

Our Creds

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— Our clients love us

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“Single Grain enables us to increase our impact without increasing our headcount”

“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”

— Kim Cooper
Director of Marketing, Amazon Alexa

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”

“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”

— Samantha Goldman
Sr. Director of Marketing, CastLightHealth

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Level Up Your Marketing Without Increasing Your Headcount

Amplify Brand Visibility