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Unlocking Your Potential with Display Advertising

Is your San Diego-based business finding it challenging to engage the right audience or spending excessively on ineffective advertising?

Perhaps your current display advertising strategy isn’t hitting the mark, leading to high costs and a disappointing ROI. It can be both frustrating and financially burdensome to pour resources into these campaigns, only to see lackluster results.

For a successful display advertising campaign, a refined approach, strategic planning, and targeted placements are essential. This involves leveraging data-driven strategies, gaining insights into your audience’s preferences, and designing visually compelling ads.

That’s where Single Grain steps in. Our team of advertising professionals, based in the heart of San Diego, excels at crafting high-impact display advertising campaigns. We create campaigns that resonate with your audience, amplify brand awareness, and ultimately, fuel revenue growth.

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Specializing in Result-Driven Display Advertising

At Single Grain, nestled in the heart of San Diego, we ensure your brand captures the attention of the right audience at the perfect moment. Utilizing cutting-edge tools and technologies, we delve into your audience’s behavior and preferences, crafting captivating and personalized advertisements that are impossible to overlook.

Our creativity is fueled by data. We sculpt a visionary strategy for your display ads that harmonizes with your brand’s overarching marketing objectives and resonates with your target audience. Our approach involves relentless monitoring and fine-tuning to guarantee that your ads are performing optimally and delivering the anticipated results.

We understand that display advertising isn’t a one-size-fits-all game. That’s why our services are tailored to meet your distinctive needs and drive the outcomes you desire.

Key services provided by Single Grain in Display Advertising:

  • End-to-end display ad strategy formulation
  • Targeting audience based on their behavior
  • Designing and developing ad creatives
  • Data analytics and performance assessment
  • Ongoing ad refinement
  • Setting up and managing retargeting campaigns

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

Eric Siu and Neil Patel
4.6 • 1.1K Ratings

How to Deal with Ad Fatigue #2629

In episode #2629, we discuss ad fatigue in marketing. Ad fatigue has clear signs like declining conversion rates and increasing frequency. Solutions include testing new creatives and call-to-actions, remarketing to non-converters, and using different ad formats. Continual testing is crucial in addressing ad fatigue.

Learn More About The Work We’ve Done

  • hestan-logo

    454% Growth in Google Ads Revenue After Account Restructure

  • harris-teeter

    Increases Post Engagement Rate by 400% with Single Grain

  • nextiva

    Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain

  • learinga-a-z-logo

    +85% Increase in Branded Searches and +10% Increase in ROAS

  • lock-n-lube

    54% Revenue Growth Year Over Year by Implementing Content Optimizations

  • intuit

    Boosts Organic Search Results & Visibility with Single Grain

  • batteriesplus

    44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations

  • peets-coffee

    454% growth in Google Ads revenue after account restructure.

  • wine-deals-logo

    107% Increase in Organic Traffic Through Content Marketing

  • npm-logo

    Spend and Leads Increased While Earning a More Efficient CPA

  • twenty-20

    Reduces Their Cost Per MQL by 72.49% with Single Grain

  • Do you want to achieve the same numbers?

    It’s easy!

    Work With Us

Frequently Asked Questions

And We Have The Answers

  • What makes your approach different from other display advertising agencies?

    As a San Diego-based team, we pride ourselves on our fusion of creativity, analytical prowess, and deep-seated expertise in the realm of display advertising. We eschew the cookie-cutter mentality, opting instead for bespoke campaigns that truly strike a chord with your desired demographic. Our approach is rooted in data, and each strategy we devise is tailored to align with your unique business ambitions and objectives. Furthermore, we keep our finger on the pulse of the ever-evolving landscape of display advertising, ensuring we deliver innovative solutions that meet the needs of every client.

  • How is display advertising different from other types of digital advertising?

    When you’re navigating the digital landscape of San Diego, you’ll encounter display advertising – a visually compelling form of advertising that graces third-party websites, setting itself apart from search ads that populate search engine results. The objective? To captivate users with engaging visuals as they traverse the online world. These ads can manifest in diverse forms, from banners and pop-ups to rich media. What sets display advertising apart from conventional advertising techniques is its capacity for sophisticated targeting and retargeting tactics, enhancing the probability of connecting with the ideal audience precisely when they’re most receptive.

  • What platforms do you use for display advertising?

    When it comes to selecting platforms for your display advertising, your unique business goals, target demographic, and the specifics of your product or service are our guiding stars. In sunny San Diego, we frequently leverage Google’s Display Network, prized for its far-reaching capabilities, and Facebook, renowned for its sophisticated targeting features. For B2B initiatives, LinkedIn is our go-to. However, we’re not one-size-fits-all. We’re committed to customizing the platform selection to align with your distinct requirements, thereby amplifying the effectiveness of your display advertising campaign.

  • What should I expect to spend on a display advertising campaign?

    Investing in display advertising in San Diego can have a range of costs, influenced by elements like your intended audience, the level of competition in your sector, and your chosen advertising platforms. We understand these complexities and are committed to partnering with you to create a budget that resonates with your business objectives, ensuring you receive the most advantageous return on your investment. To get a tailored estimate that fits your unique needs, we welcome you to contact us!

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Amplify Brand Visibility

— Testimonials

Our Creds

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— Our clients love us

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“Single Grain enables us to increase our impact without increasing our headcount”

“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”

— Kim Cooper
Director of Marketing, Amazon Alexa

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”

“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”

— Samantha Goldman
Sr. Director of Marketing, CastLightHealth

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Level Up Your Marketing Without Increasing Your Headcount

Amplify Brand Visibility