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Maximizing Media Impact with Digital Media Planning

Struggling to navigate the complex digital media landscape for your brand?

Finding the right channels, targeting the right audience, and allocating budget effectively can feel like navigating a labyrinth with no exit in sight. In the ever-evolving digital space, a misstep can mean wasted budget and lost opportunities.

The solution lies in strategic digital media planning services tailored specifically for your brand’s unique objectives. An approach that harmonizes creativity with analytics to craft campaigns that resonate with your audience and deliver on your business goals.

Single Grain excels in crafting bespoke digital media strategies that translate into measurable success for your brand. Trust our digital media planning agency to plot the course through the digital media maze and steer your media spend to its most impactful destinations.

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Single Grain's Strategic Approach to Digital Media Planning Services

Single Grain dives deep into your brand’s core to align our digital media planning consulting with what matters most to you. Guided by data and infused with creativity, we deliver a clear roadmap to not just meet, but exceed your marketing objectives.

We don’t just plan; we adapt and evolve with the digital ecosystem to ensure your campaigns continue to capture the right attention in a crowded digital world. This means ongoing optimization and an unwavering commitment to your brand’s growth and ROI.

Our cohesive strategies are powered by Single Grain’s expertise in cutting-edge tools and industry insights, ensuring every dollar you invest in our digital media planning services is working its hardest for you.

  • Target audience identification and segmentation
  • Multi-channel strategy
  • Performance analytics and optimization
  • Budget allocation and ROI maximization
  • Creative campaign development

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

Marketing Trends: Open Air Conspiracy, Changes in Paid Media, and Brandformance

Eric Siu, Neil Patel, Ralph Burns, and Kasim Aslam discuss paid advertising's evolution, emphasizing the shift towards brand marketing and full-funnel approaches. They advise on focusing on impression-based channels for long-term growth, transitioning ads to include awareness phases, and the importance of distinct audiences for better outcomes. The discussion tackles attribution challenges, the unreliability of data, and the necessity of full-funnel marketing in limited attribution environments. They highlight the need to look beyond 90-day campaign impacts, question the value of business coaches, and criticize platform limitations in measuring ad spend returns. The conversation concludes on the importance of data, the role of agencies, and advocating patience in top-of-funnel campaigns for sustainable growth.

Learn More About The Work We’ve Done

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Optimize Ad Spend

— Testimonials

Our Creds

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— Our clients love us

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“Single Grain enables us to increase our impact without increasing our headcount”

“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”

— Kim Cooper
Director of Marketing, Amazon Alexa

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”

“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”

— Samantha Goldman
Sr. Director of Marketing, CastLightHealth

Level Up Your Marketing Knowledge

Marketing School
A top business podcast with 90
million downloads
Eric Siu & Neil Patel
Leveling Up
A channel that will help you level up your business skills and master the game of life
Eric Siu & Leading
Entrepreneurs
start-growing

Level Up Your Marketing Without Increasing Your Headcount

Optimize Ad Spend