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Unlocking the Power of LinkedIn For Your Business

Struggling with utilizing LinkedIn to boost your hotel’s online presence?

Despite having a substantial presence on LinkedIn, are you failing to gain traction, attract meaningful attention, or drive conversations amongst your target audience? You’re not alone. Today’s digital landscape is crowded and keeps hotels grappling for efficient ways to stand out and connect meaningfully with potential guests.

The solution? Partnering with a laser-focused digital marketing agency capable of harnessing LinkedIn’s full potential to propel your hotel’s visibility and success.

Single Grain is proficient in leveraging LinkedIn’s unique tools and audience demographics. Using our extensive industry knowledge and tested marketing strategies, we ensure your hotel cuts through the noise, capturing the attention of your target market with messages that drive action and bookings.

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Expertly Harnessing LinkedIn with Single Grain

At Single Grain, we tailor our approach to suit your hotel’s unique needs. We use precise targeting strategies to identify and interact with your ideal guests, ensuring your marketing messages are successfully reaching those who matter most.

With a keen understanding of LinkedIn’s algorithm, we craft compelling content that effectively fosters engagement, initiates conversation, and enhances booking rates. Our team of digital marketing pros prides itself on its commendable track record of leveraging LinkedIn marketing to drive growth and improve ROI for hotels.

We believe there’s no one-size-fits-all solution, so we’re committed to comprehensive analysis and constant optimization to ensure the strategies implemented continually meet your hotel’s objectives.

As a digital marketing agency specializing in LinkedIn, Single Grain offers a suite of services such as:

  • Strategic Ad Campaign Creation
  • Specialized LinkedIn SEO
  • Custom Content Creation
  • Advanced Audience Segmentation
  • Data-Driven Analytics and Reporting

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

Eric Siu and Neil Patel
4.6 • 1.1K Ratings

Wikipedia’s SEO Strategy, 2024 Marketing Predictions, Iman Ghadzi’s Secret to 100M Views, and If Blogging Is Still Worth It (Marketing 101 Dec 2023 Week 3)

In this episode, we explore why Wikipedia consistently ranks well on Google, the effectiveness of Google ads, identity layering in marketing, and predictions for 2024, including podcast growth, YouTube dominance, blogging, and the potential blunting of programmatic SEO. We also discuss SEO strategies for generating more traffic, content strategy for social media, making money online, and ad spend management. The episode also touches on the importance of creating unique content and the potential decreasing effectiveness of black hat SEO tactics.

Learn More About The Work We’ve Done

  • batteriesplus

    44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations

  • peets-coffee

    454% growth in Google Ads revenue after account restructure.

  • nextiva

    Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain

  • intuit

    Boosts Organic Search Results & Visibility with Single Grain

  • hestan-logo

    454% Growth in Google Ads Revenue After Account Restructure

  • twenty-20

    Reduces Their Cost Per MQL by 72.49% with Single Grain

  • lock-n-lube

    54% Revenue Growth Year Over Year by Implementing Content Optimizations

  • npm-logo

    Spend and Leads Increased While Earning a More Efficient CPA

  • learinga-a-z-logo

    +85% Increase in Branded Searches and +10% Increase in ROAS

  • harris-teeter

    Increases Post Engagement Rate by 400% with Single Grain

  • wine-deals-logo

    107% Increase in Organic Traffic Through Content Marketing

  • Do you want to achieve the same numbers?

    It’s easy!

    Work With Us

Frequently Asked Questions

And We Have The Answers

  • How can a digital marketing agency optimize my LinkedIn presence?

    A digital marketing agency can dramatically elevate your hotel’s LinkedIn presence by devising a holistic strategy. This includes crafting captivating content, refining your profile, broadening your connections, and utilizing LinkedIn’s distinctive capabilities such as LinkedIn Ads and analytics. We recognize the significance of LinkedIn as a platform for B2B marketing in the hospitality industry, and we’re equipped to assist you in connecting with key decision-makers and influencers within your target market.

  • How does a digital marketing agency use LinkedIn Ads to boost my business?

    LinkedIn Ads serve as a potent instrument that can propel your hotel to reach a discerning, professional demographic. We harness the power of LinkedIn Ads to amplify visibility, attract potential guests, and boost direct bookings to your website. Our team crafts engaging ad narratives, establishes sophisticated targeting grounded on job titles, sectors, and organization scale, and persistently fine-tunes your campaigns for optimal return on investment.

  • Can a digital marketing agency help me generate leads on LinkedIn?

    Indeed! As a digital marketing agency, we specialize in lead generation on LinkedIn, particularly for the hotel industry. By crafting and disseminating compelling content, refining your hotel’s LinkedIn page, and leveraging LinkedIn’s sophisticated targeting capabilities, we can draw the interest of potential guests. Moreover, we can employ LinkedIn’s Lead Gen Forms and Sponsored InMail campaigns to directly engage with prospective guests within the platform itself.

  • How do I measure the success of my LinkedIn marketing efforts with a digital marketing agency?

    As a hotelier, we understand that data is the cornerstone of your decision-making process. We offer detailed analytics reports, encompassing vital parameters like profile visits, impressions from posts, engagement rates, growth in followers, and lead generation, all tailored to the unique needs of the hospitality industry. But our commitment doesn’t stop there. We go the extra mile by tracking conversions and the quality of leads generated specifically through LinkedIn. This approach allows you to directly measure the influence of your LinkedIn marketing strategies on your hotel’s profitability.

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Amplify Hotel Visibility

— Testimonials

Our Creds

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— Our clients love us

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“Single Grain enables us to increase our impact without increasing our headcount”

“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”

— Kim Cooper
Director of Marketing, Amazon Alexa

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”

“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”

— Samantha Goldman
Sr. Director of Marketing, CastLightHealth

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Level Up Your Marketing Without Increasing Your Headcount

Amplify Hotel Visibility