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Turning Leads into Conversions

Are you witnessing a surge of inquiries but a disappointingly low booking rate? This common predicament can cause hotels to miss out on significant revenue opportunities.

While receiving numerous inquiries can be a positive sign of your promotional efforts, failure to convert these inquiries into bookings can lead to a disheartening cycle. This could be due to a variety of factors, such as focusing too much on the volume of inquiries rather than their potential value, or lacking effective follow-up strategies.

The solution here is to focus not just on inquiry generation, but also on guest nurturing and conversion strategies that build relationships with potential guests and guide them down the booking funnel.

With Single Grain, we can help bridge this gap. As a seasoned digital marketing agency specializing in lead generation for the hotel industry, we’ve honed the strategies that prioritize quality inquiry generation and effective inquiry management. We promise to transform your inquiry generation efforts into solid bookings.

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Single Grain's Specialization: Mastering Lead Generation and Conversion

At Single Grain, we understand that successful guest acquisition for your hotel is a delicate balance between quantity and quality. By leveraging data-driven strategies, we assure you that we source meaningful leads with high potential to convert into actual bookings.

We also understand the significance of properly managing and nurturing these potential guests. Our methods are designed to guide your leads down the booking funnel, ensuring that they evolve into actual guests. Whether it’s expertly timed follow-ups or personalized content tailored to your leads’ specific needs, we possess the acumen to convert your leads into loyal patrons.

Turning leads into bookings effectively is an intricate process, but that’s exactly where Single Grain thrives. We have the knowledge, experience, and dedication needed to streamline this process and significantly boost your hotel’s occupancy rate.

Here are some of the guest acquisition and conversion services that we provide:

  • Data-Driven Guest Acquisition
  • Quality Lead Sourcing
  • Guest Nurturing
  • Booking Rate Optimization
  • Personalized Follow-Up Strategies
  • Content Marketing Tailored to Your Leads

As a digital marketing agency specializing in lead generation for the hotel industry, we’re here to help you fill your rooms and keep your guests coming back for more.

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

Eric Siu and Neil Patel
4.6 • 1.1K Ratings

Wikipedia’s SEO Strategy, 2024 Marketing Predictions, Iman Ghadzi’s Secret to 100M Views, and If Blogging Is Still Worth It (Marketing 101 Dec 2023 Week 3)

In this episode, we explore why Wikipedia consistently ranks well on Google, the effectiveness of Google ads, identity layering in marketing, and predictions for 2024, including podcast growth, YouTube dominance, blogging, and the potential blunting of programmatic SEO. We also discuss SEO strategies for generating more traffic, content strategy for social media, making money online, and ad spend management. The episode also touches on the importance of creating unique content and the potential decreasing effectiveness of black hat SEO tactics.

Learn More About The Work We’ve Done

  • npm-logo

    Spend and Leads Increased While Earning a More Efficient CPA

  • hestan-logo

    454% Growth in Google Ads Revenue After Account Restructure

  • twenty-20

    Reduces Their Cost Per MQL by 72.49% with Single Grain

  • wine-deals-logo

    107% Increase in Organic Traffic Through Content Marketing

  • lock-n-lube

    54% Revenue Growth Year Over Year by Implementing Content Optimizations

  • intuit

    Boosts Organic Search Results & Visibility with Single Grain

  • batteriesplus

    44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations

  • harris-teeter

    Increases Post Engagement Rate by 400% with Single Grain

  • peets-coffee

    454% growth in Google Ads revenue after account restructure.

  • learinga-a-z-logo

    +85% Increase in Branded Searches and +10% Increase in ROAS

  • nextiva

    Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain

  • Do you want to achieve the same numbers?

    It’s easy!

    Work With Us

Frequently Asked Questions

And We Have The Answers

  • How does a digital marketing agency help in lead generation?

    In the hotel industry, digital marketing agencies that excel in lead generation employ a blend of strategic marketing approaches, advanced technologies, and data-driven insights to bring the most suitable guests directly to your establishment. They concentrate on crafting captivating content and tailored campaigns that pique the interest of your prospective patrons. By leveraging SEO, content marketing, social media marketing, PPC advertising, and other techniques, they draw in, cultivate, and transform potential leads into dedicated guests. Bear in mind, it’s not merely about the volume, but the caliber of leads that truly counts.

  • What strategies does a digital marketing agency use for lead generation?

    A proficient digital marketing agency deploys a diverse array of tactics for lead generation in the hotel industry. This encompasses search engine optimization (SEO), Pay-Per-Click (PPC) advertising, content marketing, social media promotion, and email campaigns. The objective is to establish a comprehensive and cohesive strategy that engages potential guests throughout their journey, from initial discovery to final booking. The agency will customize these methodologies to align with your hotel’s unique characteristics, target audience, and specific objectives to guarantee optimal outcomes.

  • How can a digital marketing agency measure the success of lead generation campaigns?

    In the hotel industry, digital marketing agencies employ a plethora of strategies and tools to gauge the effectiveness of lead generation campaigns. Crucial metrics encompass the volume of fresh leads generated, the conversion rate (the proportion of leads that transform into guests), cost per lead, and the ROI of the campaign. They also monitor website visits, social media interactions, and the performance of email marketing initiatives. By meticulously observing these metrics, agencies can fine-tune campaigns for optimal results, thereby continually enhancing your hotel’s lead generation endeavors.

  • How soon can I expect results from a digital marketing agency's lead generation services?

    It’s understandable to anticipate instant outcomes, yet generating leads, particularly in the hotel industry, is a progression that gradually unfolds. The timeframe for witnessing results can fluctuate based on your hotel’s unique circumstances, the tactics deployed, and the degree of rivalry within your sector. Nevertheless, most establishments begin to notice an increase in lead generation within the initial few months. Bear in mind, the emphasis isn’t solely on rapid lead acquisition, but on attracting superior quality leads that have a higher probability of evolving into long-term guests.

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Boost Hotel Leads

— Testimonials

Our Creds

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— Our clients love us

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“Single Grain enables us to increase our impact without increasing our headcount”

“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”

— Kim Cooper
Director of Marketing, Amazon Alexa

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”

“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”

— Samantha Goldman
Sr. Director of Marketing, CastLightHealth

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Level Up Your Marketing Without Increasing Your Headcount

Boost Hotel Leads