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Turning Leads into Conversions

Are you experiencing a surge of student inquiries but a disappointingly low enrollment rate? This common challenge can cause educational institutions to stagnate, missing out on potential growth and development.

While receiving numerous inquiries can be a positive indication of your institution’s visibility, failure to convert these inquiries into enrollments can lead to a discouraging cycle. This could be due to a variety of factors, such as focusing too much time on quantity rather than quality of inquiries, or lacking proper follow-up strategies.

The solution here is to focus not just on lead generation, but also on nurturing these leads and conversion strategies that build relationships with prospective students and guide them through the enrollment process.

With Single Grain, we can help bridge this gap. As an experienced digital marketing agency specializing in the education sector, we’ve perfected the strategies that prioritize quality lead generation and effective lead management. We promise to transform your student inquiry efforts into solid enrollments.


Single Grain's Specialization: Mastering Lead Generation and Conversion

At Single Grain, we understand that effective student recruitment for educational institutions is a delicate balance between quantity and quality. By leveraging data-driven strategies, we assure you that we source meaningful student leads with high potential to enroll in your programs.

We also understand the significance of properly managing and nurturing these student leads. Our methods are designed to guide your potential students down the enrollment funnel, ensuring that they evolve into registered students. Whether it’s expertly timed follow-ups or personalized content tailored to your leads’ specific academic interests, we possess the acumen to convert your leads into committed students.

Turning student leads into enrollments effectively is an intricate process, but that’s exactly where Single Grain thrives. We have the knowledge, experience, and dedication needed to streamline this process and significantly boost your institution’s growth.

Here are some of the student recruitment and enrollment services that we provide:

  • Data-Driven Lead Generation
  • Quality Lead Sourcing
  • Lead Nurturing
  • Conversion Rate Optimization
  • Personalized Follow-Up Strategies
  • Content Marketing Tailored to Your Leads

As a digital marketing agency specializing in lead generation for the education sector, we’re committed to helping you attract, engage, and enroll the right students for your institution.

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

Eric Siu and Neil Patel
4.6 • 1.1K Ratings

Wikipedia’s SEO Strategy, 2024 Marketing Predictions, Iman Ghadzi’s Secret to 100M Views, and If Blogging Is Still Worth It (Marketing 101 Dec 2023 Week 3)

In this episode, we explore why Wikipedia consistently ranks well on Google, the effectiveness of Google ads, identity layering in marketing, and predictions for 2024, including podcast growth, YouTube dominance, blogging, and the potential blunting of programmatic SEO. We also discuss SEO strategies for generating more traffic, content strategy for social media, making money online, and ad spend management. The episode also touches on the importance of creating unique content and the potential decreasing effectiveness of black hat SEO tactics.

Learn More About The Work We’ve Done

  • nextiva

    Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain

  • peets-coffee

    454% growth in Google Ads revenue after account restructure.

  • learinga-a-z-logo

    +85% Increase in Branded Searches and +10% Increase in ROAS

  • batteriesplus

    44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations

  • wine-deals-logo

    107% Increase in Organic Traffic Through Content Marketing

  • twenty-20

    Reduces Their Cost Per MQL by 72.49% with Single Grain

  • intuit

    Boosts Organic Search Results & Visibility with Single Grain

  • npm-logo

    Spend and Leads Increased While Earning a More Efficient CPA

  • hestan-logo

    454% Growth in Google Ads Revenue After Account Restructure

  • lock-n-lube

    54% Revenue Growth Year Over Year by Implementing Content Optimizations

  • harris-teeter

    Increases Post Engagement Rate by 400% with Single Grain

  • Do you want to achieve the same numbers?

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    Work With Us

Frequently Asked Questions

And We Have The Answers

  • How does a digital marketing agency help in lead generation?

    Education-focused digital marketing agencies, with a specialization in lead generation, employ a blend of strategic marketing approaches, advanced technologies, and data-driven insights to bring well-matched student prospects directly to your institution. They concentrate on crafting compelling content and tailored campaigns that pique the curiosity of your potential students. Through SEO, content marketing, social media outreach, PPC advertising, and beyond, they draw in, foster, and transform potential leads into dedicated students. Keep in mind, it’s not merely about the volume of leads, but the caliber of these prospective students that truly counts.

  • What strategies does a digital marketing agency use for lead generation?

    A proficient digital marketing agency utilizes a diverse range of tactics for lead generation in the education sector. This encompasses search engine optimization (SEO), Pay-Per-Click (PPC) advertising, content marketing, social media outreach, and email campaigns. The objective is to craft a comprehensive and cohesive strategy that engages potential leads throughout the entire student journey, from initial interest to enrollment decision. The agency will customize these methodologies to your educational institution, its prospective students, and its unique objectives to guarantee optimal outcomes.

  • How can a digital marketing agency measure the success of lead generation campaigns?

    In the realm of education, digital marketing agencies employ a diverse array of metrics and tools to gauge the effectiveness of lead generation initiatives. Essential metrics encompass the volume of fresh leads generated, the conversion ratio (the proportion of leads that evolve into enrollees), cost per lead, and the ROI of the campaign. Additionally, they monitor website visits, social media interaction, and the efficacy of email marketing campaigns. By meticulously tracking these metrics, agencies can fine-tune campaigns for optimal impact, thereby perpetually enhancing your institution’s lead generation endeavors.

  • How soon can I expect results from a digital marketing agency's lead generation services?

    It’s understandable to yearn for instant outcomes, yet the cultivation of prospective student inquiries, akin to lead generation in the context of a digital marketing agency, is a progressive journey. The timeframe for witnessing tangible results can fluctuate, contingent on the unique characteristics of your educational institution, the tactics deployed, and the intensity of competition within the education sector. Nonetheless, most institutions begin to observe a surge in prospective student inquiries within the initial few months. Bear in mind, the emphasis is not solely on swift inquiry generation, but on drawing high-caliber inquiries that hold a greater propensity to evolve into enrolled students over an extended period.

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Attract Prospective Students

— Testimonials

Our Creds


— Our clients love us

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“Single Grain enables us to increase our impact without increasing our headcount”

“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”

— Kim Cooper
Director of Marketing, Amazon Alexa

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”

“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”

— Samantha Goldman
Sr. Director of Marketing, CastLightHealth


Level Up Your Marketing Without Increasing Your Headcount

Attract Prospective Students