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Turning Leads into Conversions

Are you witnessing a surge of potential customers but a disappointingly low conversion rate in your e-commerce business? This common predicament can cause online stores to plateau, missing out on significant revenue opportunities.

While attracting a high number of potential customers can be a positive sign of your digital marketing efforts, failure to convert these leads into actual sales can lead to a disheartening cycle. This could be due to a variety of factors, such as focusing too much on driving traffic rather than attracting quality leads, or lacking effective strategies to engage and retain these potential customers.

The solution here is to focus not just on lead generation, but also on nurturing these leads and implementing conversion strategies that build relationships with potential customers, guiding them through the e-commerce sales funnel.

With Single Grain, we can help bridge this gap. As a seasoned digital marketing agency specializing in e-commerce, we’ve honed the strategies that prioritize quality lead generation and effective customer engagement. We promise to transform your lead generation efforts into solid sales conversions.


Single Grain's Specialization: Mastering Lead Generation and Conversion

At Single Grain, we understand that in the e-commerce landscape, effective lead generation is a delicate balance between quantity and quality. By leveraging data-driven strategies, we assure you that we source meaningful leads with high potential to convert into online shoppers.

We also understand the significance of properly managing and nurturing these leads. Our methods are designed to guide your leads down the sales funnel, ensuring that they evolve into paying customers. Whether it’s expertly timed follow-ups or personalized content tailored to your leads’ specific online shopping preferences, we possess the acumen to convert your leads into loyal e-commerce customers.

Turning leads into conversions effectively is an intricate process, but that’s exactly where Single Grain thrives. We have the knowledge, experience, and dedication needed to streamline this process and significantly boost your e-commerce business growth.

Here are some of the lead generation and conversion services that we provide:

  • Data-Driven Lead Generation
  • Quality Lead Sourcing
  • Lead Nurturing
  • Conversion Rate Optimization
  • Personalized Follow-Up Strategies
  • Content Marketing Tailored to Your Leads

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

Eric Siu and Neil Patel
4.6 • 1.1K Ratings

Wikipedia’s SEO Strategy, 2024 Marketing Predictions, Iman Ghadzi’s Secret to 100M Views, and If Blogging Is Still Worth It (Marketing 101 Dec 2023 Week 3)

In this episode, we explore why Wikipedia consistently ranks well on Google, the effectiveness of Google ads, identity layering in marketing, and predictions for 2024, including podcast growth, YouTube dominance, blogging, and the potential blunting of programmatic SEO. We also discuss SEO strategies for generating more traffic, content strategy for social media, making money online, and ad spend management. The episode also touches on the importance of creating unique content and the potential decreasing effectiveness of black hat SEO tactics.

Learn More About The Work We’ve Done

  • batteriesplus

    44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations

  • hestan-logo

    454% Growth in Google Ads Revenue After Account Restructure

  • npm-logo

    Spend and Leads Increased While Earning a More Efficient CPA

  • nextiva

    Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain

  • learinga-a-z-logo

    +85% Increase in Branded Searches and +10% Increase in ROAS

  • intuit

    Boosts Organic Search Results & Visibility with Single Grain

  • wine-deals-logo

    107% Increase in Organic Traffic Through Content Marketing

  • peets-coffee

    454% growth in Google Ads revenue after account restructure.

  • lock-n-lube

    54% Revenue Growth Year Over Year by Implementing Content Optimizations

  • harris-teeter

    Increases Post Engagement Rate by 400% with Single Grain

  • twenty-20

    Reduces Their Cost Per MQL by 72.49% with Single Grain

  • Do you want to achieve the same numbers?

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    Work With Us

Frequently Asked Questions

And We Have The Answers

  • How does a digital marketing agency help in lead generation?

    E-commerce businesses seeking to boost their lead generation can greatly benefit from the expertise of digital marketing agencies. These agencies leverage a blend of innovative strategies, cutting-edge technologies, and data-driven insights to bring high-value prospects directly to your online store. Their primary goal is to craft compelling content and precision-targeted campaigns that pique the curiosity of your potential buyers. By employing techniques such as SEO, content marketing, social media engagement, PPC promotions, and more, they magnetize, cultivate, and transform potential leads into devoted customers. It’s important to note that the emphasis is not solely on the volume of leads, but rather on their quality and potential for conversion.

  • What strategies does a digital marketing agency use for lead generation?

    A proficient digital marketing agency utilizes an array of tactics for lead generation, specifically tailored for the e-commerce industry. This comprises techniques such as search engine optimization (SEO), Pay-Per-Click (PPC) advertising, content creation, social media engagement, and email campaigns. The objective is to establish a comprehensive and cohesive approach that interacts with potential leads throughout their customer journey, from the initial awareness phase to the final decision-making stage. The agency will customize these methodologies to align with your e-commerce business, its target audience, and its unique objectives to guarantee optimal outcomes.

  • How can a digital marketing agency measure the success of lead generation campaigns?

    In the e-commerce landscape, digital marketing agencies employ a plethora of analytical tools and metrics to gauge the effectiveness of lead generation initiatives. Key indicators include the volume of fresh leads procured, the conversion ratio (the number of leads that evolve into customers), the expense associated with each lead, and the return on investment (ROI) of the campaign. They also scrutinize website visitor data, social media interaction, and email marketing outcomes. By meticulously tracking these parameters, agencies can fine-tune campaigns for optimal impact and perpetually enhance your lead generation strategies.

  • How soon can I expect results from a digital marketing agency's lead generation services?

    It’s understandable to yearn for instantaneous outcomes, but in the realm of e-commerce, lead generation is a progressive journey. The timeframe for witnessing results can fluctuate based on your enterprise, the tactics employed, and the intensity of rivalry in your sector. Nevertheless, most enterprises begin to observe an increase in lead generation within the initial few months. Bear in mind, the emphasis is not solely on rapid lead generation, but on drawing in superior-quality leads that hold a higher probability of transforming into long-term customers.

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Amplify E-Commerce Leads

— Testimonials

Our Creds


— Our clients love us

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“Single Grain enables us to increase our impact without increasing our headcount”

“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”

— Kim Cooper
Director of Marketing, Amazon Alexa

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”

“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”

— Samantha Goldman
Sr. Director of Marketing, CastLightHealth


Level Up Your Marketing Without Increasing Your Headcount

Amplify E-Commerce Leads