We Have Driven Impact At

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Generating Brand Demand Effectively

Struggling to expand your market reach and generate leads?

Many businesses face the daunting challenge of breaking through the noise to capture the marketplace’s attention. This struggle often leads to a cycle of increased spending on marketing with diminishing returns. Without a strategic approach, this problem can quickly escalate, consuming resources and reducing ROI.

The solution lies in a strategic, data-driven approach that targets the right audience with pinpoint accuracy. By optimizing your content and leveraging cutting-edge marketing technologies, your brand can not only capture but also maintain attention, efficiently converting leads into customers.

Single Grain, as an experienced demand generation firm, understands the intricacies of reaching an overcrowded market. We implement solutions tailored to your business’s unique needs, ensuring that every marketing dollar is an investment towards measurable growth.

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Single Grain's Demand Generation Excellence

Single Grain specializes in sculpting high-impact strategies to elevate your brand above the competition. By conducting a deep-dive analysis into your market, we identify and target the core audience that is most likely to engage with your brand, assuring that each interaction counts towards your business objectives.

Our approach includes integrating advanced analytics to refine your marketing strategies continually. This process allows us to adjust tactics in real-time, ensuring your campaign is always ahead of trends and market shifts. By equipping you with powerful tools and insights, we aim to create a sustainable and growing demand for your offerings.

Lastly, our expertise in the digital landscape translates into actionable plans that drive meaningful engagement and secure brand loyalty, setting the foundation for a successful demand generation campaign that delivers compelling results.

  • Lead generation & nurturing
  • Account-based marketing
  • Content marketing & optimization
  • Marketing automation
  • SEO & targeted advertising
  • Strategic partnership building

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

LinkedIn Leads on Retention.com, Selling Timing, Google's Future

Eric Siu and Neil Patel discuss LinkedIn lead generation, emphasizing engaging content and building relationships. They explore Retention.com's strategy, the timing of selling a business, missed acquisition opportunities, and the impact of Google and OpenAI on digital marketing, highlighting the future of leveraging LinkedIn and emerging technologies.

Learn More About The Work We’ve Done

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    54% Revenue Growth Year Over Year by Implementing Content Optimizations

  • learinga-a-z-logo

    +85% Increase in Branded Searches and +10% Increase in ROAS

  • intuit-logo

    31.4K More Clicks and 3.08M More Impressions

  • bittrex-logo

    +193% Increase in Monthly Sign Ups

  • hestan-logo

    300% Increase in BOFU ROAS after switching to programmatic

  • npm-logo

    Spend and Leads Increased While Earning a More Efficient CPA

  • prolite autoglass

    Increasing Free Quote Submissions on Homepage by 95%

  • peets-coffee

    454% Growth in Google Ads Revenue After Account Restructure.

  • wine-deals-logo

    268% Increase in Organic Traffic With AI-Driven SEO Strategy

  • batteriesplus

    44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations

  • simon pearce

    Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate

  • Do you want to achieve the same numbers?

    It’s easy!

    Work With Us

Frequently Asked Questions

And We Have The Answers

  • What exactly does a demand generation firm do?

    Think of us as your strategic growth partner. We’re laser-focused on generating interest and creating demand for your offerings. By leveraging a mix of content marketing, SEO, lead nurturing, and data analysis, we build and execute campaigns designed to attract and engage your ideal customers, guiding them through the buyer’s journey and ultimately boosting your sales pipeline.

  • How do you measure the success of your demand generation campaigns?

    Success is in the numbers and the narratives. We track a suite of metrics, from lead volume and conversion rates to customer acquisition costs and ROI. Our aim is to not only see a lift in these figures but also to understand the story behind them—why certain tactics worked and how we can refine our approach to continue driving growth for your business.

  • Can you help with both B2B and B2C demand generation?

    Absolutely! While the tactics may differ between B2B and B2C campaigns, our core goal remains the same—to create a robust pipeline of interested prospects. For B2B, this might mean a focus on LinkedIn and whitepapers, while B2C might leverage Instagram and influencer partnerships. We tailor our strategies to suit the audience and the sales cycle of your specific market.

  • How does a demand generation firm align with our existing sales processes?

    Seamless integration is key. We work closely with your sales team to ensure our demand generation strategies complement and enhance your existing processes. By understanding your sales funnel, we can tailor our efforts to deliver not just leads, but qualified leads that are more likely to convert, ensuring a smooth transition from initial interest to closed deal.

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Elevate Lead Growth

— Testimonials

Our Creds

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— Our clients love us

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“Single Grain enables us to increase our impact without increasing our headcount”

“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”

— Kim Cooper
Director of Marketing, Amazon Alexa

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“We can always count on them to deliver high-quality content on time”

“SingleGrain has been there to help take a lot of the stress out of the process. We can always count on them to deliver high-quality content on time, and knock it out of the park.”

— Meredith Wood
Head of Content, Fundera.com

Level Up Your Marketing Knowledge

Marketing School
A top business podcast with 90
million downloads
Eric Siu & Neil Patel
Leveling Up
A channel that will help you level up your business skills and master the game of life
Eric Siu & Leading
Entrepreneurs
start-growing

Level Up Your Marketing Without Increasing Your Headcount

Elevate Lead Growth