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Unlock Your Company's Potential with Demand Generation

Is your hotel struggling with attracting the right guests consistently? Do you feel you’re investing heavily in promotional strategies without seeing a satisfactory occupancy rate?

Effective demand generation in the hospitality industry goes beyond traditional advertising methods. It requires a deep understanding of your potential guests and the creation of tailored experiences and diverse communication channels to engage and convert them. This intricate task can feel overwhelming and result in disjointed initiatives and missed opportunities if not managed properly.

The solution lies in the approach. A successful demand generation strategy for hotels requires meticulous planning, data-driven insights, and a comprehensive guest journey that nurtures potential guests from awareness to booking. It’s about building meaningful and strategic relationships with guests that eventually lead to confirmed reservations.

At Single Grain, we’re dedicated to helping hotels overcome these challenges. Our proven expertise in demand generation strategies can guide your hotel to not only attract but also retain high-quality guests, convert them into loyal customers and ultimately, boost your occupancy rate.

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Utilizing Single Grain's Expertise in Demand Generation Consulting

At Single Grain, our comprehensive and results-driven approach to demand generation consulting is tailored to the unique needs of the hotel industry. We delve into the intricacies of your hotel’s landscape and guest behavior, leveraging data and analytics to pinpoint areas of improvement in your current strategies and propose solutions that genuinely resonate with your guests.

Our expertise lies in crafting and executing comprehensive campaigns optimized for guest acquisition and retention. Harnessing the power of content, email marketing, social media, SEO, and more, we manage the entire guest journey, from discovery to booking, ensuring consistent and reliable guest acquisition.

Above all, we believe in collaboration. Our team works closely with you, aligning with your hotel’s goals, and providing real-time monitoring and feedback on campaign performance. This transparency ensures the best outcomes, strengthens trust, and fosters long-term partnerships.

Single Grain’s demand generation consulting services for the hotel industry include:

  • Demand Generation Strategy Consulting
  • Data Analytics and Insights
  • Content Marketing
  • Email Marketing
  • Social Media and SEO
  • Guest Nurturing
  • Booking Funnel Strategy

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

LinkedIn Leads on Retention.com, Selling Timing, Google's Future

Eric Siu and Neil Patel explore LinkedIn lead generation, focusing on content creation, networking, and Retention.com's software solutions. They discuss sales strategy challenges, the timing of business sales, missed acquisition opportunities, and the impact of Google and OpenAI on marketing. Insights include leveraging LinkedIn, business timing, and the future of digital marketing with emerging technologies.

Learn More About The Work We’ve Done

  • prolite autoglass

    Increasing Free Quote Submissions on Homepage by 95%

  • bittrex-logo

    +193% Increase in Monthly Sign Ups

  • intuit-logo

    31.4K More Clicks and 3.08M More Impressions

  • lock-n-lube

    54% Revenue Growth Year Over Year by Implementing Content Optimizations

  • peets-coffee

    454% Growth in Google Ads Revenue After Account Restructure.

  • hestan-logo

    300% Increase in BOFU ROAS after switching to programmatic

  • npm-logo

    Spend and Leads Increased While Earning a More Efficient CPA

  • learinga-a-z-logo

    +85% Increase in Branded Searches and +10% Increase in ROAS

  • batteriesplus

    44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations

  • simon pearce

    Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate

  • wine-deals-logo

    268% Increase in Organic Traffic With AI-Driven SEO Strategy

  • Do you want to achieve the same numbers?

    It’s easy!

    Work With Us

Frequently Asked Questions

And We Have The Answers

  • What is demand generation consulting and how can it benefit my business?

    In the context of the hotel industry, demand generation consulting can be likened to the art of crafting and executing a hospitality marketing strategy aimed at sparking interest and demand for your hotel’s services. This approach can serve as a catalyst for your business, amplifying your hotel’s visibility, attracting more potential guests, and ultimately, boosting your revenue. Our seasoned team will collaborate with you to pinpoint your ideal guest demographic, devise a bespoke strategy, and implement campaigns that deliver tangible outcomes.

  • What types of businesses can benefit from demand generation consulting?

    Whether you’re a boutique hotel seeking to make your mark or a well-established resort aiming to broaden your guest base, our team can provide expert demand generation consulting tailored to your unique needs. We understand the intricacies of the hotel industry and can help you devise a strategy that aligns seamlessly with your objectives and financial plan.

  • What services are included in demand generation consulting?

    Our suite of services, tailored specifically for the hotel industry, encompasses market analysis, guest profile creation, content development, potential guest attraction, nurturing of these potential guests, and performance metrics. We leverage a data-centric strategy to pinpoint the platforms and methods that will yield the highest returns for your hotel business.

  • How much does demand generation consulting cost?

    The investment required for demand generation consulting in the hotel industry is not one-size-fits-all. It fluctuates based on the scale of your project, the size of your hotel or hotel chain, and the intricacy of your marketing requirements. Our seasoned team will collaborate with you to craft a tailored strategy that aligns with your financial plan and drives tangible outcomes. We invite you to reach out to us for a complimentary consultation to discover more about how we can assist you.

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Drive Hotel Bookings

— Testimonials

Our Creds

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— Our clients love us

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“Single Grain enables us to increase our impact without increasing our headcount”

“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”

— Kim Cooper
Director of Marketing, Amazon Alexa

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”

“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”

— Samantha Goldman
Sr. Director of Marketing, CastLightHealth

Level Up Your Marketing Knowledge

Marketing School
A top business podcast with 90
million downloads
Eric Siu & Neil Patel
Leveling Up
A channel that will help you level up your business skills and master the game of life
Eric Siu & Leading
Entrepreneurs
start-growing

Level Up Your Marketing Without Increasing Your Headcount

Drive Hotel Bookings