We Have Driven Impact At

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Driving Business Expansion with a Boston-Focused Demand Generation Agency

Are your marketing efforts not translating into the sales growth you expect in the Boston market?

Seeing your investment in marketing fail to boost your revenue can be particularly disheartening. It’s like watching your business plateau despite your best efforts. Many companies invest heavily in marketing but lack a cohesive strategy to effectively capture and nurture leads, resulting in wasted resources.

What you need is a strategic demand generation plan tailored to the Boston business landscape. This approach focuses on attracting high-quality leads that can be nurtured into loyal customers, thereby driving consistent business growth. Demand generation is more than just getting noticed; it’s about sparking genuine interest and enthusiasm for what you offer.

At Single Grain, we specialize in crafting comprehensive demand generation strategies. Our agency services are designed to ensure that every marketing dollar you invest is aimed at increasing your bottom line, especially within the competitive Boston market.

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Single Grain's Expertise in Driving Demand Generation for Boston Businesses

At Single Grain, we specialize in converting your marketing investments into high-impact campaigns that are finely tuned to engage your Boston audience. Our expertise in demand generation helps us cultivate initial interest into thriving business prospects.

We initiate our strategy with a comprehensive analysis of the Boston market landscape, followed by the creation of captivating content that addresses the specific challenges and needs of your local audience. Leveraging advanced marketing automation technology, we guide potential customers along a strategically designed buyer’s journey.

Through our relentless focus on optimization and performance tracking, integral to our advisory services, we are committed to not just meeting but surpassing your business growth goals.

  • Strategic lead generation and nurturing
  • Targeted content strategy and development
  • Advanced marketing automation implementation
  • Rigorous A/B testing and campaign refinement
  • Detailed analytics and performance insights

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

LinkedIn Leads on Retention.com, Selling Timing, Google's Future

Eric Siu and Neil Patel discuss LinkedIn lead generation strategies, focusing on engaging content, expert consulting, and building relationships. They explore Retention.com's innovative lead capture software and the challenges of replicating its sales strategy. They also touch on the timing of selling a business, missed acquisition opportunities, and the impact of Google and OpenAI on digital marketing. The conversation offers insights into using LinkedIn for leads, strategic business timing, and digital marketing's future.

Learn More About The Work We’ve Done

  • bittrex-logo

    +193% Increase in Monthly Sign Ups

  • peets-coffee

    454% Growth in Google Ads Revenue After Account Restructure.

  • learinga-a-z-logo

    +85% Increase in Branded Searches and +10% Increase in ROAS

  • npm-logo

    Spend and Leads Increased While Earning a More Efficient CPA

  • prolite autoglass

    Increasing Free Quote Submissions on Homepage by 95%

  • batteriesplus

    44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations

  • wine-deals-logo

    268% Increase in Organic Traffic With AI-Driven SEO Strategy

  • intuit-logo

    31.4K More Clicks and 3.08M More Impressions

  • lock-n-lube

    54% Revenue Growth Year Over Year by Implementing Content Optimizations

  • simon pearce

    Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate

  • hestan-logo

    300% Increase in BOFU ROAS after switching to programmatic

  • Do you want to achieve the same numbers?

    It’s easy!

    Work With Us

Frequently Asked Questions

And We Have The Answers

  • Why should I choose a Boston-based demand generation agency?

    A Boston-based demand generation agency brings local insight and a deep understanding of the regional market dynamics to the table. Our proximity to some of the nation’s leading tech and educational institutions keeps us in the loop with cutting-edge marketing trends and strategies. Plus, collaborating with a local team means we’re in sync with your time zone and can provide timely, face-to-face interactions when needed.

  • What sets your demand generation approach apart from other agencies?

    Our approach is a blend of creativity, data-driven strategies, and a deep understanding of buyer psychology. We don’t just focus on generating any leads; we strive to attract high-quality leads that are more likely to convert into customers. Our team in Boston is also adept at tailoring campaigns to the unique vibrancy and competitive spirit of the Northeast market, ensuring your message resonates loudly and clearly.

  • Can a demand generation agency help with improving my sales pipeline?

    Absolutely! A core objective of demand generation is to fill your sales pipeline with leads that have genuine interest in your offerings. We employ a strategic mix of content marketing, SEO, account-based marketing, and targeted advertising to nurture potential customers at every stage of the buyer’s journey. Our ultimate goal is to not just generate demand but to drive actionable leads that empower your sales team.

  • How do you measure the success of demand generation campaigns?

    Success in demand generation is all about measurable results. We track a variety of KPIs, including lead quantity and quality, conversion rates, customer acquisition costs, and ROI, to name a few. Our agency utilizes advanced analytics tools to give you a clear view of the campaign’s performance, ensuring that we can pivot and optimize strategies to continuously improve outcomes for your business in Boston and beyond.

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Elevate Lead Growth

— Testimonials

Our Creds

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— Our clients love us

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“Single Grain enables us to increase our impact without increasing our headcount”

“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”

— Kim Cooper
Director of Marketing, Amazon Alexa

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”

“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”

— Samantha Goldman
Sr. Director of Marketing, CastLightHealth

Level Up Your Marketing Knowledge

Marketing School
A top business podcast with 90
million downloads
Eric Siu & Neil Patel
Leveling Up
A channel that will help you level up your business skills and master the game of life
Eric Siu & Leading
Entrepreneurs
start-growing

Level Up Your Marketing Without Increasing Your Headcount

Elevate Lead Growth