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Boost Your ROI with Custom PPC

Are the off-the-shelf PPC solutions you’re using leaving your SaaS product buried in the depths of search results, without the anticipated surge in user sign-ups or sales?

Many SaaS companies encounter this problem frustratingly often. Despite your best efforts in refining and adjusting automated PPC strategies, the expected user acquisition and ROI continue to evade you. Moreover, expensive keywords and limited budgets add further pressure to your marketing campaign.

A bespoke PPC service is the solution to your predicaments. Custom PPC services are designed to meet your unique SaaS business needs, aiming to attract the right target audience, decrease your Cost Per Click (CPC), and ultimately, maximize your ROI and user conversions.

At Single Grain, we understand that a one-size-fits-all approach doesn’t work with PPC for SaaS. Our team of PPC experts use industry-leading tools to craft a robust, tailored PPC campaign that targets your ideal users, converting them into loyal subscribers.


The Single Grain Advantage: Specialized PPC Service

At Single Grain, we take pride in delivering custom PPC services that are tailored to the unique needs of SaaS businesses. Our team of seasoned professionals excels at crafting highly targeted, finely tuned PPC campaigns that align with your software solution’s specific requirements.

We start by gaining a deep understanding of your SaaS business and its goals. We pinpoint your target audience, scrutinize your competitors, and leverage comprehensive analysis to devise a winning PPC strategy. We monitor every click, keeping you informed of the elements that are performing well and those that require enhancement. Our ongoing optimization guarantees the best ROI for every advertising dollar invested.

We empower your SaaS brand to rise above the noise in the crowded digital marketplace using industry-leading PPC management techniques and practices. We turn your PPC challenges into successful campaigns that drive results and accelerate your software solution’s growth.

Single Grain’s custom PPC services for SaaS include:

  • Target Market Research
  • Ad Copy Creation
  • Conversion Tracking
  • Google Ads Management
  • Bid Management
  • Landing Page Optimization
  • PPC Performance Analysis

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

Eric Siu and Neil Patel
4.6 • 1.1K Ratings

How Google and Meta Are Using AI To Make Ads Easier For You

In this episode, we discuss how Google and Meta are using AI to make advertising easier and more effective. We highlight Performance Max and Advantage Plus, responsive search ads, AI-generated images and headlines. We emphasize the importance of embracing AI in marketing for future success.

Learn More About The Work We’ve Done

  • harris-teeter

    Increases Post Engagement Rate by 400% with Single Grain

  • batteriesplus

    44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations

  • peets-coffee

    454% growth in Google Ads revenue after account restructure.

  • twenty-20

    Reduces Their Cost Per MQL by 72.49% with Single Grain

  • nextiva

    Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain

  • lock-n-lube

    54% Revenue Growth Year Over Year by Implementing Content Optimizations

  • intuit

    Boosts Organic Search Results & Visibility with Single Grain

  • learinga-a-z-logo

    +85% Increase in Branded Searches and +10% Increase in ROAS

  • npm-logo

    Spend and Leads Increased While Earning a More Efficient CPA

  • wine-deals-logo

    107% Increase in Organic Traffic Through Content Marketing

  • hestan-logo

    454% Growth in Google Ads Revenue After Account Restructure

  • Do you want to achieve the same numbers?

    It’s easy!

    Work With Us

Frequently Asked Questions

And We Have The Answers

  • What are custom PPC services, and how can they benefit my business?

    Custom PPC solutions, when applied to the SaaS industry, are bespoke advertising strategies meticulously crafted to meet the distinct requirements of your software service. By pinpointing your ideal user base with precision-designed ads and conversion-optimized landing pages, you can drive more user sign-ups and product trials, amplify your ROI, and scale your SaaS business. Our team of PPC maestros will collaborate intimately with you to devise a custom strategy that harmonizes with your business objectives and financial plan.

  • How do you determine the best PPC platforms for my business?

    Our squad of PPC mavens will perform an in-depth review of your SaaS business, your market rivals, and your intended customer base to identify the most suitable PPC channels for your enterprise. We’ll consider elements such as financial plan, campaign objectives, keyword exploration, and audience division to suggest the most potent platforms for connecting with your prospective users and stimulating sign-ups.

  • How do you measure the success of custom PPC campaigns?

    In the realm of SaaS, we employ a range of key performance indicators to gauge the effectiveness of bespoke PPC initiatives. These include metrics such as click-through ratios, conversion percentages, expenditure per click, and yield on advertising investment. By meticulously scrutinizing these indicators, we’re able to fine-tune your campaigns for optimal return on investment. Moreover, we persistently refine your approach to guarantee sustained prosperity in this ever-evolving digital landscape.

  • How much should I expect to spend on custom PPC services?

    The investment required for bespoke PPC services fluctuates based on your SaaS company’s objectives, financial plan, and market rivalry. Our dedicated team will collaborate with you to devise a tailored strategy that aligns with your budget and yields the growth outcomes your business necessitates. We provide adaptable pricing structures and clear, concise reporting to guarantee that you’re always informed about the allocation of your promotional investments. Reach out to us today for a complimentary consultation and a personalized pricing plan.

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Optimize SaaS PPC ROI

— Testimonials

Our Creds


— Our clients love us

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”

“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”

— Samantha Goldman
Sr. Director of Marketing, CastLightHealth

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“They provided us with key learnings about our messaging that we are now using”

“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”

— Devin Kerr
Digital Marketing Specialist, Sandvik


Level Up Your Marketing Without Increasing Your Headcount

Optimize SaaS PPC ROI