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Yearning for High-Conversion Performance on Your Digital Assets?

Ever found yourself wondering, ‘Why isn’t my travel website inspiring more bookings?’ or ‘Why aren’t my destination landing pages driving the anticipated traffic?’

The struggle with low booking rates is a common pain point in the travel industry. Online travel agencies often find it challenging to tailor their sites or destination pages to meet the exact needs of potential travelers, leading to missed revenue opportunities. Additionally, the lack of real-time assistance and clear guidance on resolving booking issues can further frustrate travelers.

However, the journey can be redirected in your favor by implementing a well-crafted Conversion Rate Optimization (CRO) strategy. This strategy not only deciphers the complex behaviors and desires of your site visitors but also provides real-time assistance and clear guidance on resolving booking issues, transforming them into confirmed bookings and effectively boosting your return on advertising spend.

Look no further than Single Grain. As your trusted ally in the travel industry, we bring a proven track record of successful CRO strategies, already assisting leading travel brands in maximizing bookings and ultimately business growth.


Bespoke CRO Strategies Crafted By Single Grain Experts

At Single Grain, we don’t believe in one-size-fits-all solutions. We understand that your travel business is unique, with its own set of challenges and opportunities. That’s why we focus on creating customized CRO strategies that will fit your specific needs and resonate with your target audience of explorers and adventurers.

We rely on a data-driven approach to deploy qualitative and quantitative analysis methods – from engaging traveler surveys to extensive performance benchmarking in the travel industry. This allows us to identify potential hurdles and tailor a CRO strategy that not only clears these but also scales your conversion rates. Our strategies include comprehensive training for CROs, ensuring they are well-equipped to handle traveler issues, and adherence to legal requirements, providing travelers with the confidence that their rights are protected. Additionally, we emphasize the importance of documenting interactions and providing clear follow-up actions to ensure a seamless booking experience.

Moreover, we ensure that your investment drives exceptional value by pinpointing the most profitable advertising channels for your target market of travelers, maximizing your ROI while keeping acquisition costs low.

Our comprehensive range of CRO Strategy services for the travel industry include:

  • Qualitative traveler surveys
  • Data Analysis & Benchmarking
  • Travel channel identification and evaluation
  • Booking page optimization
  • A/B and Multivariate testing
  • Traveler journey analysis
  • Site usability studies

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

Eric Siu and Neil Patel
4.6 • 1.1K Ratings

Counterintuitive YouTube ads strategy, Google’s 7-11-4 rule, Multiplying content using AI, Amazon’s excellent operations & more

In this episode, we discuss leveraging and maximizing AI tools and techniques in marketing to drive engagement and conversions. The importance of long-form YouTube ads and staying on platforms to enhance meaningful data are highlighted, as well as the significance of leadership in building and scaling successful organizations. The conversation also delves into the concept of the Lindy effect and its implications for businesses, and shares insights on hiring and talent strategies. Overall, it's a deep dive into strategies and practices that have been working well in the marketing landscape.

Learn More About The Work We’ve Done

Frequently Asked Questions

And We Have The Answers

  • What is a CRO strategy and how can it help my business?

    In the context of travel, CRO, or Conversion Rate Optimization, is a strategy that enhances the likelihood of website visitors transforming into travel enthusiasts who book their adventures with you. It’s a process that delves into the study of traveler behavior, pinpoints potential enhancements, trials various solutions, and integrates the most effective ones. A meticulously crafted CRO strategy can boost your bookings, minimize customer acquisition costs, and elevate the overall user journey on your travel platform.

  • How do you create a CRO strategy?

    Formulating a CRO strategy in the travel industry commences with gathering insights on user interactions and pinpointing the sections of your travel website that require enhancement. After gaining a comprehensive understanding of your business objectives and your prospective travelers, we can construct a hypothesis and experiment with various solutions to boost booking rates. Our approach merges both qualitative and quantitative investigation, A/B experimentation, user journey design, and data scrutiny to craft a tailored CRO strategy for your travel enterprise.

  • How long does it take to see results from a CRO strategy?

    The duration required to witness substantial enhancements in your conversion rates, following the implementation of a CRO strategy, is contingent on the intricacy of your travel website and the breadth of the initiative. As a rule of thumb, we advise a period of approximately 3-6 months to observe notable progress. Throughout this phase, our commitment is to incessantly experiment and fine-tune your website, ensuring the optimal outcomes in your travel industry context.

  • How much does a CRO strategy service cost?

    The investment required for a CRO strategy service is influenced by the breadth and intricacy of your travel website, in addition to your organizational objectives. We craft bespoke packages that are fine-tuned to meet the unique requirements of each client in the travel industry. Our services are competitively priced, with the aim of delivering a substantial return on investment. For further details on our pricing structure and packages, we invite you to reach out to us for a complimentary consultation.

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Increase Bookings

— Testimonials

Our Creds


— Our clients love us

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“Single Grain enables us to increase our impact without increasing our headcount”

“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”

— Kim Cooper
Director of Marketing, Amazon Alexa

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”

“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”

— Samantha Goldman
Sr. Director of Marketing, CastLightHealth

Level Up Your Marketing Knowledge

Marketing School
A top business podcast with 90
million downloads
Eric Siu & Neil Patel
Leveling Up
A channel that will help you level up your business skills and master the game of life
Eric Siu & Leading

Level Up Your Marketing Without Increasing Your Headcount

Increase Bookings