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Yearning for High-Conversion Performance on Your Digital Assets?

Ever found yourself pondering, ‘Why aren’t my property listings getting more inquiries?’ or ‘Why aren’t my real estate landing pages driving the expected leads?’

The struggle with low lead conversion rates is a common pain point in the real estate industry. It’s a challenging aspect of online property businesses—it’s difficult to tailor your site or property pages to meet the exact needs of potential buyers, thereby missing out on potential deals.

However, the scales can be tipped in your favor with a well-crafted Conversion Rate Optimization (CRO) strategy. Such a strategy deciphers the complex behaviors and needs of your site visitors and transforms them into potential buyers—effectively boosting your return on advertising spend.

Look no further than Single Grain. As your trusted partner in the real estate sector, we bring a proven track record of successful CRO strategies, already assisting top-tier real estate brands in maximizing lead conversions and ultimately business growth.


Bespoke CRO Strategies Crafted By Single Grain Experts

At Single Grain, we don’t believe in cookie-cutter approaches. We understand that your real estate business is as unique as the properties you handle. That’s why we focus on crafting tailored CRO strategies that will align with your specific needs and resonate with your target homebuyers or tenants.

We leverage a data-driven approach to implement qualitative and quantitative analysis methods – from engaging surveys to comprehensive property performance benchmarking. This allows us to identify potential roadblocks and tailor a CRO strategy that not only overcomes these but also escalates your conversion rates in the competitive real estate market.

Moreover, we ensure that your investment reaps substantial value by pinpointing the most profitable advertising channels for your target market, maximizing your ROI while keeping acquisition costs low in the ever-fluctuating property market.

Our comprehensive range of CRO Strategy services for the real estate industry include:

  • Qualitative customer surveys
  • Data Analysis & Benchmarking
  • Channel identification and evaluation
  • Property landing page optimization
  • A/B and Multivariate testing
  • Homebuyer or tenant journey analysis
  • Site usability studies

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

Eric Siu and Neil Patel
4.6 • 1.1K Ratings

Counterintuitive YouTube ads strategy, Google’s 7-11-4 rule, Multiplying content using AI, Amazon’s excellent operations & more

In this episode, we discuss leveraging and maximizing AI tools and techniques in marketing to drive engagement and conversions. The importance of long-form YouTube ads and staying on platforms to enhance meaningful data are highlighted, as well as the significance of leadership in building and scaling successful organizations. The conversation also delves into the concept of the Lindy effect and its implications for businesses, and shares insights on hiring and talent strategies. Overall, it's a deep dive into strategies and practices that have been working well in the marketing landscape.

Learn More About The Work We’ve Done

Frequently Asked Questions

And We Have The Answers

  • What is a CRO strategy and how can it help my business?

    In the realm of real estate, CRO, or Conversion Rate Optimization, is a crucial tool. It’s a strategy designed to enhance the rate at which your website visitors transform into actual property buyers or renters. This process involves a thorough examination of user interactions, pinpointing potential enhancements, experimenting with various solutions, and integrating the most effective ones. A proficiently executed CRO strategy can not only amplify your revenue and curtail acquisition expenses, but it can also significantly enhance the overall user experience on your real estate platform.

  • How do you create a CRO strategy?

    Formulating a CRO strategy in the real estate sector commences with gathering insights on user interactions and pinpointing the aspects of your website that require enhancement. After we gain a comprehensive understanding of your property-related objectives and your prospective clients, we can construct a hypothesis and experiment with diverse solutions to boost conversion rates. We employ a blend of qualitative and quantitative investigation, A/B testing, user experience architecture, and data scrutiny to craft a tailored CRO strategy for your real estate business.

  • How long does it take to see results from a CRO strategy?

    The duration to witness substantial outcomes from a CRO strategy can fluctuate, contingent on the intricacies of your real estate website and the breadth of the undertaking. As a rule of thumb, we advise setting aside a minimum of 3-6 months to observe notable enhancements in conversion rates. Throughout this period, we will relentlessly scrutinize and refine your website to attain the most favorable outcomes.

  • How much does a CRO strategy service cost?

    The investment required for our CRO strategy services is contingent on the scale and intricacy of your real estate website, in addition to your business objectives. We provide bespoke packages, meticulously crafted to meet the unique requirements of each client in the property sector. Our services are competitively priced, with the intent of delivering a substantial return on investment. To gain further insights into our pricing structure and packages, we invite you to reach out to us for a complimentary consultation.

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Elevate Property Conversions

— Testimonials

Our Creds


— Our clients love us

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“Single Grain enables us to increase our impact without increasing our headcount”

“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”

— Kim Cooper
Director of Marketing, Amazon Alexa

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”

“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”

— Samantha Goldman
Sr. Director of Marketing, CastLightHealth

Level Up Your Marketing Knowledge

Marketing School
A top business podcast with 90
million downloads
Eric Siu & Neil Patel
Leveling Up
A channel that will help you level up your business skills and master the game of life
Eric Siu & Leading

Level Up Your Marketing Without Increasing Your Headcount

Elevate Property Conversions