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Yearning for High-Conversion Performance on Your Digital Assets?

Ever found yourself wondering, ‘Why aren’t more guests booking rooms through our hotel website?’ or ‘Why aren’t our promotional pages driving the occupancy rates we projected?’

The struggle with low online booking rates is a common pain point in the hotel industry. It’s challenging to tailor your website or promotional pages to meet the exact needs of potential guests, and as a result, potential revenue slips away.

However, the situation can be improved significantly with a well-crafted Conversion Rate Optimization (CRO) strategy. Such a strategy deciphers the complex behaviors and preferences of your potential guests and transforms them into bookings—effectively boosting your return on marketing investment.

Look no further than Single Grain. As your trusted partner in the hotel industry, we bring a proven track record of successful CRO strategy services, already assisting premier hotels in maximizing online bookings and ultimately driving business growth.


Bespoke CRO Strategies Crafted By Single Grain Experts

At Single Grain, we don’t believe in a one-size-fits-all approach, especially when it comes to the hospitality industry. We understand that your hotel is unique, with its own charm and clientele. That’s why we focus on crafting tailored CRO strategies that will resonate with your guests and enhance their booking experience.

We employ a data-driven approach, utilizing both qualitative and quantitative analysis methods – from engaging guest surveys to comprehensive performance benchmarking. This allows us to identify potential roadblocks in your booking process and tailor a CRO strategy that not only overcomes these but also boosts your conversion rates, turning website visitors into confirmed guests.

Moreover, we ensure that your investment reaps substantial value by pinpointing the most profitable advertising channels for your target market. This maximizes your ROI while keeping acquisition costs low, ensuring your rooms are filled without breaking the bank.

Our comprehensive range of CRO Strategy services for the hotel industry include:

  • Guest-focused qualitative surveys
  • Data Analysis & Benchmarking
  • Channel identification and evaluation
  • Booking page optimization
  • A/B and Multivariate testing
  • Guest journey analysis
  • Website usability studies

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

Eric Siu and Neil Patel
4.6 • 1.1K Ratings

Wikipedia’s SEO Strategy, 2024 Marketing Predictions, Iman Ghadzi’s Secret to 100M Views, and If Blogging Is Still Worth It (Marketing 101 Dec 2023 Week 3)

In this episode, we explore why Wikipedia consistently ranks well on Google, the effectiveness of Google ads, identity layering in marketing, and predictions for 2024, including podcast growth, YouTube dominance, blogging, and the potential blunting of programmatic SEO. We also discuss SEO strategies for generating more traffic, content strategy for social media, making money online, and ad spend management. The episode also touches on the importance of creating unique content and the potential decreasing effectiveness of black hat SEO tactics.

Learn More About The Work We’ve Done

  • hestan-logo

    454% Growth in Google Ads Revenue After Account Restructure

  • lock-n-lube

    54% Revenue Growth Year Over Year by Implementing Content Optimizations

  • intuit

    Boosts Organic Search Results & Visibility with Single Grain

  • twenty-20

    Reduces Their Cost Per MQL by 72.49% with Single Grain

  • harris-teeter

    Increases Post Engagement Rate by 400% with Single Grain

  • wine-deals-logo

    107% Increase in Organic Traffic Through Content Marketing

  • learinga-a-z-logo

    +85% Increase in Branded Searches and +10% Increase in ROAS

  • nextiva

    Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain

  • batteriesplus

    44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations

  • peets-coffee

    454% growth in Google Ads revenue after account restructure.

  • npm-logo

    Spend and Leads Increased While Earning a More Efficient CPA

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Frequently Asked Questions

And We Have The Answers

  • What is a CRO strategy and how can it help my business?

    CRO, or Conversion Rate Optimization, is a strategic approach that enhances the likelihood of website visitors becoming actual guests at your hotel. This process delves into the study of guest behavior, pinpointing areas that need enhancement, experimenting with various solutions, and integrating the most effective ones. A meticulously crafted CRO strategy can bolster your hotel’s revenue, diminish the costs associated with guest acquisition, and elevate the overall digital experience for your potential guests on your hotel’s website.

  • How do you create a CRO strategy?

    Formulating a CRO strategy for your hotel begins with gathering insights on guest interactions and pinpointing the sections of your website that require enhancement. After comprehending your hospitality objectives and your prospective guests, we can construct a theory and experiment with various solutions to boost booking rates. We employ a blend of qualitative and quantitative investigation, A/B trials, guest experience design, and data interpretation to craft a personalized CRO strategy for your hotel business.

  • How long does it take to see results from a CRO strategy?

    The timeframe for witnessing the impact of a CRO strategy can fluctuate, largely influenced by the intricacy of your hotel’s online presence and the breadth of the undertaking. As a general guideline, we suggest a period of 3-6 months to observe substantial enhancements in booking conversions. Throughout this period, our commitment is to persistently evaluate and fine-tune your hotel website, striving to attain the most favorable outcomes.

  • How much does a CRO strategy service cost?

    The investment required for a CRO strategy service is largely determined by the scale and intricacy of your hotel website, in addition to your business objectives. We provide bespoke packages, meticulously crafted to meet the distinct requirements of each hotelier. Our services are competitively priced, with a focus on delivering a substantial return on investment. For further details on our pricing structure and packages, we invite you to reach out to us for a complimentary consultation.

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Amplify Booking Conversions

— Testimonials

Our Creds


— Our clients love us

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“Single Grain enables us to increase our impact without increasing our headcount”

“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”

— Kim Cooper
Director of Marketing, Amazon Alexa

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”

“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”

— Samantha Goldman
Sr. Director of Marketing, CastLightHealth


Level Up Your Marketing Without Increasing Your Headcount

Amplify Booking Conversions