We Have Driven Impact At

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Yearning for High-Conversion Performance on Your Digital Assets?

Ever found yourself wondering, ‘Why aren’t more gamers completing in-game purchases?’ or ‘Why aren’t my game landing pages achieving the expected player engagement?’

The struggle with low conversion rates in the gaming industry is a common one. It’s a challenging aspect of running an online game—it’s difficult to fine-tune your game or landing pages to meet the exact needs of your players, thereby missing out on potential revenue.

However, the game can be changed in your favor with a well-crafted Conversion Rate Optimization (CRO) strategy. Such a strategy deciphers the complex behaviors and needs of your gamers and transforms them into conversions—effectively boosting your return on in-game advertising spend.

Look no further than Single Grain. As your trusted ally in the gaming world, we bring a proven track record of successful CRO strategies, already assisting top-tier gaming companies in maximizing conversions and ultimately driving game growth.

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Bespoke CRO Strategies Crafted By Single Grain Experts

At Single Grain, we understand that every game is a world of its own. We don’t believe in generic solutions. We know that your gaming business is unique, and that’s why we focus on crafting tailored CRO strategies that will resonate with your specific player base.

We employ a data-driven approach, utilizing both qualitative and quantitative analysis methods – from player feedback surveys to comprehensive performance benchmarking. This allows us to identify potential bottlenecks in player conversion and tailor a CRO strategy that not only overcomes these but also boosts your player conversion rates.

Moreover, we ensure that your investment drives exceptional value by pinpointing the most profitable advertising channels for your target gamers, maximizing your ROI while keeping player acquisition costs low.

Our comprehensive range of CRO Strategy services for the gaming industry include:

  • Player feedback surveys
  • Data Analysis & Benchmarking
  • Advertising channel identification and evaluation
  • Game landing page optimization
  • A/B and Multivariate testing
  • Player journey analysis
  • Game site usability studies

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

Eric Siu and Neil Patel
4.6 • 1.1K Ratings

Wikipedia’s SEO Strategy, 2024 Marketing Predictions, Iman Ghadzi’s Secret to 100M Views, and If Blogging Is Still Worth It (Marketing 101 Dec 2023 Week 3)

In this episode, we explore why Wikipedia consistently ranks well on Google, the effectiveness of Google ads, identity layering in marketing, and predictions for 2024, including podcast growth, YouTube dominance, blogging, and the potential blunting of programmatic SEO. We also discuss SEO strategies for generating more traffic, content strategy for social media, making money online, and ad spend management. The episode also touches on the importance of creating unique content and the potential decreasing effectiveness of black hat SEO tactics.

Learn More About The Work We’ve Done

  • learinga-a-z-logo

    +85% Increase in Branded Searches and +10% Increase in ROAS

  • twenty-20

    Reduces Their Cost Per MQL by 72.49% with Single Grain

  • hestan-logo

    454% Growth in Google Ads Revenue After Account Restructure

  • lock-n-lube

    54% Revenue Growth Year Over Year by Implementing Content Optimizations

  • wine-deals-logo

    107% Increase in Organic Traffic Through Content Marketing

  • harris-teeter

    Increases Post Engagement Rate by 400% with Single Grain

  • intuit

    Boosts Organic Search Results & Visibility with Single Grain

  • nextiva

    Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain

  • batteriesplus

    44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations

  • peets-coffee

    454% growth in Google Ads revenue after account restructure.

  • npm-logo

    Spend and Leads Increased While Earning a More Efficient CPA

  • Do you want to achieve the same numbers?

    It’s easy!

    Work With Us

Frequently Asked Questions

And We Have The Answers

  • What is a CRO strategy and how can it help my business?

    CRO, or Conversion Rate Optimization, is a powerful tool in the gaming industry. It’s a strategy that enhances the likelihood of gamers transitioning from mere website visitors to active players. This process involves a deep dive into player behavior, pinpointing areas that could use a boost, experimenting with various enhancements, and integrating the most effective solutions into your gaming platform. A meticulously crafted CRO strategy can not only amplify player engagement and boost revenue, but also curtail acquisition expenses and enrich the overall gaming experience on your platform.

  • How do you create a CRO strategy?

    Formulating a CRO strategy in the gaming industry initiates with gathering insights on player behavior and pinpointing the segments of your gaming platform that require enhancement. After gaining a comprehensive understanding of your business objectives and your target gamers, we can construct a hypothesis and experiment with various solutions to boost conversion rates. We employ a blend of qualitative and quantitative investigation, A/B testing, player experience design, and data interpretation to craft a bespoke CRO strategy for your gaming business.

  • How long does it take to see results from a CRO strategy?

    The timeframe for witnessing progress from a CRO strategy can fluctuate, primarily influenced by the intricacy of your gaming platform and the breadth of the project. As a rule of thumb, we advise providing a window of approximately 3-6 months to observe substantial enhancements in player conversion rates. Throughout this period, we will relentlessly experiment and fine-tune your platform, striving to attain the most favorable outcomes.

  • How much does a CRO strategy service cost?

    The investment required for a CRO strategy service is influenced by the scale and intricacy of your gaming platform, in addition to your business objectives. We craft bespoke packages that align with the unique demands of each client within the gaming industry. Our services are competitively priced, engineered to deliver a substantial ROI. To further explore pricing and packages, we invite you to connect with us for a complimentary consultation.

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Elevate Player Conversions

— Testimonials

Our Creds

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— Our clients love us

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“Single Grain enables us to increase our impact without increasing our headcount”

“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”

— Kim Cooper
Director of Marketing, Amazon Alexa

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”

“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”

— Samantha Goldman
Sr. Director of Marketing, CastLightHealth

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Level Up Your Marketing Without Increasing Your Headcount

Elevate Player Conversions