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Yearning for High-Conversion Performance on Your Digital Assets?

Ever found yourself wondering, ‘Why aren’t more students enrolling in our courses?’ or ‘Why aren’t our educational programs attracting the anticipated interest?’

The struggle with low enrollment rates is a common challenge in the education sector. It’s a frustrating reality for educational institutions—it’s difficult to tailor your courses or programs to precisely meet the needs of prospective students, thereby missing out on potential growth opportunities.

However, the situation can be improved by implementing a well-devised Conversion Rate Optimization (CRO) strategy. Such a strategy deciphers the complex needs and behaviors of your potential students and converts them into enrollments—effectively increasing your return on educational investment.

Look no further than Single Grain. As your trusted partner in the education industry, we bring a proven track record of successful CRO strategies, already assisting top-tier educational institutions in maximizing enrollments and ultimately driving institutional growth.

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Bespoke CRO Strategies Crafted By Single Grain Experts

At Single Grain, we don’t believe in a one-size-fits-all approach, especially when it comes to educational institutions. We understand that your school or university is unique, with its own set of challenges and goals. That’s why we focus on creating tailored CRO strategies that will meet your specific needs and resonate with your prospective students.

We employ a data-driven approach, utilizing both qualitative and quantitative analysis methods – from engaging student surveys to comprehensive academic performance benchmarking. This allows us to identify potential obstacles in your student recruitment process and tailor a CRO strategy that not only overcomes these but also boosts your student conversion rates.

Moreover, we ensure that your investment in our services drives exceptional value by pinpointing the most effective advertising channels for your target student demographic, maximizing your ROI while keeping student acquisition costs low.

Our comprehensive range of CRO Strategy services for the education sector include:

  • Qualitative student surveys
  • Data Analysis & Benchmarking
  • Channel identification and evaluation
  • Landing page optimization for course information
  • A/B and Multivariate testing
  • Prospective student journey analysis
  • Site usability studies

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

Eric Siu and Neil Patel
4.6 • 1.1K Ratings

Wikipedia’s SEO Strategy, 2024 Marketing Predictions, Iman Ghadzi’s Secret to 100M Views, and If Blogging Is Still Worth It (Marketing 101 Dec 2023 Week 3)

In this episode, we explore why Wikipedia consistently ranks well on Google, the effectiveness of Google ads, identity layering in marketing, and predictions for 2024, including podcast growth, YouTube dominance, blogging, and the potential blunting of programmatic SEO. We also discuss SEO strategies for generating more traffic, content strategy for social media, making money online, and ad spend management. The episode also touches on the importance of creating unique content and the potential decreasing effectiveness of black hat SEO tactics.

Learn More About The Work We’ve Done

  • twenty-20

    Reduces Their Cost Per MQL by 72.49% with Single Grain

  • npm-logo

    Spend and Leads Increased While Earning a More Efficient CPA

  • hestan-logo

    454% Growth in Google Ads Revenue After Account Restructure

  • nextiva

    Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain

  • wine-deals-logo

    107% Increase in Organic Traffic Through Content Marketing

  • learinga-a-z-logo

    +85% Increase in Branded Searches and +10% Increase in ROAS

  • harris-teeter

    Increases Post Engagement Rate by 400% with Single Grain

  • lock-n-lube

    54% Revenue Growth Year Over Year by Implementing Content Optimizations

  • intuit

    Boosts Organic Search Results & Visibility with Single Grain

  • peets-coffee

    454% growth in Google Ads revenue after account restructure.

  • batteriesplus

    44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations

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Frequently Asked Questions

And We Have The Answers

  • What is a CRO strategy and how can it help my business?

    CRO, or Conversion Rate Optimization, represents an essential tool in the education sector. It’s a strategy that enhances the rate at which website visitors become engaged members of your educational community. This process involves an in-depth examination of user interactions, pinpointing areas that could benefit from refinement, experimenting with various solutions, and integrating the most effective ones. A meticulously executed CRO strategy can amplify enrollment rates, decrease the costs associated with student acquisition, and elevate the overall user experience on your educational platform.

  • How do you create a CRO strategy?

    Formulating an effective CRO strategy begins by gathering insights on user interactions and pinpointing the sections of your educational platform that require enhancement. After gaining a comprehensive understanding of your institutional objectives and your target learners, we can devise a hypothesis and experiment with various solutions to boost enrolment rates. By leveraging a blend of qualitative and quantitative studies, A/B testing, learner experience design, and data scrutiny, we craft a tailor-made CRO strategy for your educational institution.

  • How long does it take to see results from a CRO strategy?

    The timeframe for witnessing the impact of a CRO strategy in the education sector can fluctuate, largely influenced by the intricacy of your educational platform and the breadth of the project. As a rule of thumb, we advise allocating a minimum of 3-6 months to observe notable enhancements in conversion rates. Throughout this period, our commitment is to perpetually experiment and refine your platform, ensuring we attain the most favorable outcomes.

  • How much does a CRO strategy service cost?

    The investment required for a CRO strategy service is contingent on the breadth and intricacy of your educational institution’s website, in addition to your academic objectives. We extend bespoke packages, meticulously crafted to meet the unique requirements of each educational establishment. Our services are competitively priced, with a focus on delivering a substantial return on investment. For further details on our pricing structure and packages, we invite you to reach out to us for a complimentary consultation.

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

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— Testimonials

Our Creds

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— Our clients love us

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“Single Grain enables us to increase our impact without increasing our headcount”

“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”

— Kim Cooper
Director of Marketing, Amazon Alexa

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”

“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”

— Samantha Goldman
Sr. Director of Marketing, CastLightHealth

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Level Up Your Marketing Without Increasing Your Headcount

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