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Maximize Your Site's Conversion Potential

Are you noticing a disappointing number of bookings despite having a significant number of visitors on your travel website?

Perhaps, you’re seeing a high number of potential travelers abandoning their carts just before they finalize a vacation package or flight booking. It could be a troublesome issue on your mobile platform or a misconfigured booking process that’s causing this drop in conversions. Without a comprehensive and disciplined conversion rate optimization (CRO) plan tailored for the travel industry, you could be losing hundreds of potential bookings every month. But there’s a way to turn this around.

With the right CRO plan, you have the potential to significantly increase your travel business revenue by anywhere from 5% to 20% plus, without spending more on advertising. This is where Single Grain, a leading CRO agency specializing in the travel sector, comes into the picture.


Empowering Conversions with Single Grain

At Single Grain, we are experts in crafting highly effective conversion rate optimization (CRO) campaigns specifically tailored for the travel industry. Our strategy begins with understanding the unique needs of your website visitors, identifying the obstacles they encounter while navigating your travel platform, and creating optimal solutions that transform these visitors into loyal customers.

Our approach involves employing qualitative techniques such as surveys and interviews, coupled with data-driven metrics to set performance benchmarks. We conduct optimization experiments on a regular basis to ensure improved results for your travel business.

Moreover, our specialists can provide real-time data on the most effective channels for your target audience. This allows you to shift from less profitable channels to more lucrative ones, leading to lower customer acquisition costs and increased profits. Single Grain offers the following CRO services tailored for the travel industry:

  • CRO Audit
  • A/B Testing
  • Customer Surveys
  • Audience Research
  • Journey Analytics
  • Usability Testing
  • Landing Page Design Audit
  • Segmentation
  • Website Personalization
  • Split Testing

Are you ready to enhance your travel platform’s user experience and boost your conversion rates? Let Single Grain be your trusted partner in this journey.

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

Eric Siu and Neil Patel
4.6 • 1.1K Ratings

The future of marketing agencies, How to increase your agency’s value, & more

In episode #2681 of Marketing School, we discuss the future of agencies and the evolving landscape of digital marketing. We explore the challenges agencies confront in an era dominated by automation and AI, emphasize the need for agencies to deliver value beyond media buying, and underscore the significance of expertise and client success. We also cover the oversaturation of the agency market, transition to performance-based models, and potential equity or profit sharing. Ultimately, we highlight the necessity for agencies to adapt and innovate to thrive in the dynamic digital marketing industry.

Learn More About The Work We’ve Done

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    +85% Increase in Branded Searches and +10% Increase in ROAS

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    268% Increase in Organic Traffic With AI-Driven SEO Strategy

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    454% Growth in Google Ads Revenue After Account Restructure.

  • prolite autoglass

    Increasing Free Quote Submissions on Homepage by 95%

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    54% Revenue Growth Year Over Year by Implementing Content Optimizations

  • simon pearce

    Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate

  • batteriesplus

    44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations

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    Spend and Leads Increased While Earning a More Efficient CPA

  • bittrex-logo

    +193% Increase in Monthly Sign Ups

  • intuit-logo

    31.4K More Clicks and 3.08M More Impressions

  • hestan-logo

    300% Increase in BOFU ROAS after switching to programmatic

  • Do you want to achieve the same numbers?

    It’s easy!

    Work With Us

Frequently Asked Questions

And We Have The Answers

  • What is a CRO agency and why do I need one?

    A CRO agency, in the context of the travel industry, is a dedicated ensemble of experts who assist travel businesses in amplifying the ratio of website visitors who transform into actual customers. This augmentation is realized through a diverse range of strategies, such as refining the aesthetics of the website, elevating the user journey, and executing A/B testing. If you’re seeking to optimize the yield on your online travel marketing endeavors and enhance your profitability, a CRO agency can offer the specialized knowledge and tools required.

  • How does a CRO agency differ from a traditional digital marketing agency?

    Just as both are concerned with online platforms, a travel-focused CRO agency has a unique mission: to boost booking conversions. Unlike a conventional digital marketing agency that might distribute its resources across diverse fields such as brand visibility or visitor attraction, a travel-centric CRO agency delves into the traveler’s journey. They scrutinize your travel website’s performance, pinpoint friction points, and execute strategies to smooth the route to booking. This concentrated approach frequently results in a more substantial return on investment.

  • What strategies does a CRO agency use to optimize my conversions?

    A CRO agency specializing in the travel sector employs a variety of innovative strategies. These encompass A/B testing, a method where two iterations of a travel webpage are juxtaposed to identify which garners a better response, and multivariate testing, a technique that enables simultaneous testing of numerous elements. They also utilize user experience (UX) design principles to enhance the intuitiveness and user-friendliness of your travel website. Moreover, they harness user data and analytics to comprehend traveler behavior and preferences, subsequently making data-informed decisions to boost your website’s booking conversion rate.

  • How do I measure the success of a CRO agency’s work?

    When assessing the performance of a CRO agency within the travel industry, the key indicator to consider is the conversion rate. This is defined as the proportion of individuals who visit your travel website and then proceed to complete an intended action. This action could range from booking a trip, reserving a hotel room, or subscribing to your travel newsletter. Additional metrics like bounce rate, duration of site visit, and the number of pages explored per session can also offer valuable insights into user engagement and behavior. Always bear in mind, the overarching objective of a CRO agency in the travel sector is to amplify your conversions, thereby enhancing your return on investment.

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Elevate Travel Conversions

— Testimonials

Our Creds


— Our clients love us

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“They provided us with key learnings about our messaging that we are now using”

“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”

— Devin Kerr
Digital Marketing Specialist, Sandvik

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“We can always count on them to deliver high-quality content on time”

“SingleGrain has been there to help take a lot of the stress out of the process. We can always count on them to deliver high-quality content on time, and knock it out of the park.”

— Meredith Wood
Head of Content, Fundera.com

Level Up Your Marketing Knowledge

Marketing School
A top business podcast with 90
million downloads
Eric Siu & Neil Patel
Leveling Up
A channel that will help you level up your business skills and master the game of life
Eric Siu & Leading

Level Up Your Marketing Without Increasing Your Headcount

Elevate Travel Conversions