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Maximize Your Site's Conversion Potential

Are you grappling with disappointing conversion rates despite attracting substantial traffic to your SaaS platform?

Maybe, you’re witnessing a concerning number of potential subscribers exiting just before they finalize a subscription or trial sign-up. It could be a stubborn bug in your mobile app or a misconfigured payment gateway that’s obstructing conversions. Without a thorough and systematic conversion rate optimization (CRO) strategy, you could be forfeiting hundreds of potential SaaS subscriptions every month. But there’s a way to turn this around.

With the right CRO strategy, you have the potential to significantly elevate your SaaS business revenue by anywhere from 5% to 20% plus, without investing more in customer acquisition. This is where Single Grain, a premier CRO agency specializing in SaaS, steps in.


Empowering Conversions with Single Grain

Single Grain, a leading CRO agency, excels in crafting highly effective conversion rate optimization campaigns tailored for SaaS businesses. Our strategy begins by understanding the unique needs of your software users, identifying the obstacles they encounter on your platform, and formulating optimal solutions that convert these users into loyal subscribers.

This strategy involves implementing qualitative techniques such as user feedback surveys and interviews, coupled with data-driven metrics to set performance benchmarks. We conduct optimization experiments on a regular basis to ensure improved results for your SaaS business.

Moreover, our experts can provide real-time data on the most effective channels for your target audience, enabling you to shift from less profitable channels to more promising ones. This strategic move results in decreased customer acquisition costs and increased revenue. Single Grain offers the following CRO services specifically designed for SaaS platforms:

  • CRO Audit
  • A/B Testing
  • Customer Surveys
  • Audience Research
  • Journey Analytics
  • Usability Testing
  • Landing Page Design Audit
  • Segmentation
  • Website Personalization
  • Split Testing

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

Eric Siu and Neil Patel
4.6 • 1.1K Ratings

The future of marketing agencies, How to increase your agency’s value, & more

In episode #2681 of Marketing School, we discuss the future of agencies and the evolving landscape of digital marketing. We explore the challenges agencies confront in an era dominated by automation and AI, emphasize the need for agencies to deliver value beyond media buying, and underscore the significance of expertise and client success. We also cover the oversaturation of the agency market, transition to performance-based models, and potential equity or profit sharing. Ultimately, we highlight the necessity for agencies to adapt and innovate to thrive in the dynamic digital marketing industry.

Learn More About The Work We’ve Done

  • learinga-a-z-logo

    +85% Increase in Branded Searches and +10% Increase in ROAS

  • intuit-logo

    31.4K More Clicks and 3.08M More Impressions

  • hestan-logo

    300% Increase in BOFU ROAS after switching to programmatic

  • simon pearce

    Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate

  • wine-deals-logo

    268% Increase in Organic Traffic With AI-Driven SEO Strategy

  • prolite autoglass

    Increasing Free Quote Submissions on Homepage by 95%

  • peets-coffee

    454% Growth in Google Ads Revenue After Account Restructure.

  • lock-n-lube

    54% Revenue Growth Year Over Year by Implementing Content Optimizations

  • npm-logo

    Spend and Leads Increased While Earning a More Efficient CPA

  • bittrex-logo

    +193% Increase in Monthly Sign Ups

  • batteriesplus

    44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations

  • Do you want to achieve the same numbers?

    It’s easy!

    Work With Us

Frequently Asked Questions

And We Have The Answers

  • What is a CRO agency and why do I need one?

    A CRO agency, otherwise known as a Conversion Rate Optimization agency, is a dedicated group of experts who assist SaaS businesses in amplifying the ratio of website visitors who transform into active users. This is accomplished through an array of strategies, such as refining the website’s aesthetic appeal, optimizing the user journey, and executing A/B testing. If you’re on a quest to optimize the yield from your digital marketing endeavors and elevate your profitability, a CRO agency can deliver the specialized knowledge and tools required.

  • How does a CRO agency differ from a traditional digital marketing agency?

    When it comes to the digital landscape, a CRO agency has a unique mission: to boost conversion rates. This differs from a typical digital marketing agency, which might distribute its resources across diverse areas such as brand visibility or driving traffic. In the realm of Software as a Service (SaaS), a CRO agency delves into the intricacies of the user experience. They scrutinize your software’s performance, pinpoint areas of resistance, and devise tactics to smooth the journey towards conversion. This concentrated strategy frequently results in a superior return on investment.

  • What strategies does a CRO agency use to optimize my conversions?

    In the sphere of SaaS, a CRO agency deploys a variety of strategies. These encompass A/B testing, a method that contrasts two iterations of a web interface to determine superior performance, and multivariate testing, a technique that facilitates simultaneous evaluation of numerous variables. The agency also applies principles of user experience (UX) design to enhance the intuitiveness and user-friendliness of your software interface. Furthermore, they harness user metrics and analytical insights to comprehend user interactions and inclinations, subsequently making informed decisions to boost the conversion rate of your SaaS platform.

  • How do I measure the success of a CRO agency’s work?

    When assessing the performance of a CRO agency within the SaaS sector, the key indicator to consider is the conversion rate. This metric represents the proportion of your website’s visitors who carry out a targeted action, such as subscribing to a service or initiating a free trial. Additional metrics like bounce rate, duration of site visit, and the count of pages explored per session can also shed light on user interaction and commitment. It’s crucial to bear in mind that the fundamental objective of a CRO agency is to amplify your conversions, thereby enhancing your return on investment.

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Optimize SaaS Conversions

— Testimonials

Our Creds


— Our clients love us

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“They provided us with key learnings about our messaging that we are now using”

“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”

— Devin Kerr
Digital Marketing Specialist, Sandvik

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“We can always count on them to deliver high-quality content on time”

“SingleGrain has been there to help take a lot of the stress out of the process. We can always count on them to deliver high-quality content on time, and knock it out of the park.”

— Meredith Wood
Head of Content, Fundera.com

Level Up Your Marketing Knowledge

Marketing School
A top business podcast with 90
million downloads
Eric Siu & Neil Patel
Leveling Up
A channel that will help you level up your business skills and master the game of life
Eric Siu & Leading

Level Up Your Marketing Without Increasing Your Headcount

Optimize SaaS Conversions