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Maximize Your Site's Conversion Potential

Are you grappling with disappointing sales figures despite attracting a substantial number of visitors to your e-commerce store?

Maybe, you’ve observed a concerning trend of potential shoppers abandoning their carts just before they complete a transaction. It could be a stubborn issue on your mobile interface or a poorly configured payment gateway that’s obstructing sales. Without a thorough and systematic conversion rate optimization (CRO) strategy, you could be missing out on countless sales every month. But there’s a way to turn this around.

With the right CRO strategy, you have the potential to significantly increase your e-commerce revenue by anywhere from 5% to 20% plus, without investing more in marketing. This is where Single Grain, a premier CRO agency specializing in e-commerce, steps in.


Empowering Conversions with Single Grain

At Single Grain, we are experts in crafting highly effective CRO campaigns tailored for the e-commerce industry. Our strategy begins by understanding the needs of your online shoppers, identifying the obstacles they encounter on your e-commerce platform, and creating optimal solutions that transform these visitors into loyal customers.

This strategy involves employing qualitative techniques such as customer feedback and interviews, along with data-driven metrics to set performance benchmarks. We conduct regular optimization experiments to ensure improved results for your e-commerce business.

Moreover, our e-commerce CRO specialists can provide real-time data on the most effective channels for your target audience, enabling you to shift from less profitable channels to more lucrative ones. This results in lower customer acquisition costs and increased profits. Single Grain offers the following CRO services specifically designed for your e-commerce needs:

  • CRO Audit
  • A/B Testing
  • Customer Surveys
  • Audience Research
  • Journey Analytics
  • Usability Testing
  • Landing Page Design Audit
  • Segmentation
  • Website Personalization
  • Split Testing

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

Eric Siu and Neil Patel
4.6 • 1.1K Ratings

Dangers of AI Content, The Death of Agencies, Best-kept SEO Secret, and The North Face’s Genius Marketing Move (Reactions Dec 2023 Week 2)

In episode #2645, we discuss various topics related to marketing and technology, emphasizing the importance of having a human in the loop when using AI-generated content. We delve into the changing landscape of advertising, the rise of performance Max campaigns, and the decline of the agency model. We also explore the significance of brand building in SEO and provide insights on the North Face's genius marketing move.

Learn More About The Work We’ve Done

  • lock-n-lube

    54% Revenue Growth Year Over Year by Implementing Content Optimizations

  • peets-coffee

    454% growth in Google Ads revenue after account restructure.

  • nextiva

    Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain

  • twenty-20

    Reduces Their Cost Per MQL by 72.49% with Single Grain

  • npm-logo

    Spend and Leads Increased While Earning a More Efficient CPA

  • harris-teeter

    Increases Post Engagement Rate by 400% with Single Grain

  • batteriesplus

    44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations

  • learinga-a-z-logo

    +85% Increase in Branded Searches and +10% Increase in ROAS

  • wine-deals-logo

    107% Increase in Organic Traffic Through Content Marketing

  • hestan-logo

    454% Growth in Google Ads Revenue After Account Restructure

  • intuit

    Boosts Organic Search Results & Visibility with Single Grain

  • Do you want to achieve the same numbers?

    It’s easy!

    Work With Us

Frequently Asked Questions

And We Have The Answers

  • What is a CRO agency and why do I need one?

    An E-commerce Conversion Rate Optimization (CRO) agency is a dedicated group of experts that assist online retailers in amplifying the proportion of website visitors who become actual buyers. This is accomplished through a diverse range of strategies, including refining website aesthetics, augmenting user interaction, and executing A/B experimentation. If you’re keen on optimizing the yield from your online marketing efforts and enhancing your profit margins, a CRO agency can offer the specialized knowledge and tools necessary for your success.

  • How does a CRO agency differ from a traditional digital marketing agency?

    In the realm of e-commerce, a CRO agency plays a vital role: enhancing conversion rates. This differs from a conventional digital marketing agency that might distribute its resources across diverse fields such as brand visibility or traffic boosting. A CRO agency delves into the customer experience, scrutinizing your online store’s performance, pinpointing friction points, and deploying tactics to smooth the customer’s journey towards purchase. This concentrated strategy frequently results in a more substantial return on investment.

  • What strategies does a CRO agency use to optimize my conversions?

    In the e-commerce landscape, a CRO agency employs a variety of strategies to optimize your online store. This includes A/B testing, a method that pits two versions of a webpage against each other to identify which yields superior results. They also utilize multivariate testing, a technique that enables simultaneous testing of numerous elements. By incorporating user experience (UX) design principles, they strive to enhance the intuitiveness and user-friendliness of your website. Moreover, they harness the power of user data and analytics to gain insights into customer behaviors and preferences. This information is then used to make informed decisions aimed at boosting your website’s conversion rate.

  • How do I measure the success of a CRO agency’s work?

    In the context of an e-commerce business, the key measure to assess the proficiency of a CRO agency’s efforts is the conversion ratio. This is defined as the proportion of your website’s visitors who fulfill a targeted action, such as finalizing a purchase or subscribing to your e-newsletter. Supplementary metrics like bounce rate, duration of site visit, and the count of pages browsed during each session can also shed light on consumer interaction and involvement. Bear in mind, the paramount objective of a CRO agency is to amplify your conversions, thereby enhancing your return on investment.

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Optimize E-Commerce Conversions

— Testimonials

Our Creds


— Our clients love us

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“They provided us with key learnings about our messaging that we are now using”

“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”

— Devin Kerr
Digital Marketing Specialist, Sandvik

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“We can always count on them to deliver high-quality content on time”

“SingleGrain has been there to help take a lot of the stress out of the process. We can always count on them to deliver high-quality content on time, and knock it out of the park.”

— Meredith Wood
Head of Content, Fundera.com


Level Up Your Marketing Without Increasing Your Headcount

Optimize E-Commerce Conversions