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Maximize Your Site's Conversion Potential

Are you experiencing a lack of successful property transactions despite having a significant number of potential buyers visiting your real estate listings?

Perhaps, you’ve noticed an alarming number of potential buyers losing interest just before they finalize a property purchase or sign up for a viewing. It could be a frustrating issue with your mobile platform or a confusing navigation on your property details page that hinders successful transactions. Without a comprehensive and disciplined conversion rate optimization (CRO) plan, you could be missing out on numerous property deals every month. But you can change all these.

With the right CRO plan, you have the potential to substantially boost your real estate business revenue by anywhere from 5% to 20% plus, without spending more on advertising. This is where Single Grain, a leading CRO agency specializing in real estate, comes into the picture.


Empowering Conversions with Single Grain

At Single Grain, we are experts in crafting highly effective CRO campaigns tailored for the real estate industry. Our strategy begins by understanding the needs of your property seekers, identifying the obstacles they encounter on your real estate platform, and creating optimal solutions that convert these visitors into committed buyers or renters.

This strategy involves implementing qualitative techniques such as surveys and interviews, as well as using data-driven metrics to establish performance benchmarks. We conduct optimization experiments on a regular basis to ensure improved results for your real estate business.

Moreover, our experts can provide real-time data on the best performing channels for your target audience. This allows you to shift from less profitable channels to more effective ones, leading to reduced customer acquisition costs and increased profits. Single Grain offers the following CRO services specifically designed for the real estate sector:

  • CRO Audit
  • A/B Testing
  • Customer Surveys
  • Audience Research
  • Journey Analytics
  • Usability Testing
  • Landing Page Design Audit
  • Segmentation
  • Website Personalization
  • Split Testing

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

Eric Siu and Neil Patel
4.6 • 1.1K Ratings

The future of marketing agencies, How to increase your agency’s value, & more

In episode #2681 of Marketing School, we discuss the future of agencies and the evolving landscape of digital marketing. We explore the challenges agencies confront in an era dominated by automation and AI, emphasize the need for agencies to deliver value beyond media buying, and underscore the significance of expertise and client success. We also cover the oversaturation of the agency market, transition to performance-based models, and potential equity or profit sharing. Ultimately, we highlight the necessity for agencies to adapt and innovate to thrive in the dynamic digital marketing industry.

Learn More About The Work We’ve Done

Frequently Asked Questions

And We Have The Answers

  • What is a CRO agency and why do I need one?

    A CRO agency, also known as a Conversion Rate Optimization agency, is a dedicated group of experts whose primary goal is to amplify the proportion of website visitors who transform into actual clients. This is accomplished through a multitude of strategies, including refining website aesthetics, elevating user interaction, and implementing A/B testing. If your objective is to optimize the yield on your online marketing endeavors and enhance your profitability in the real estate sector, a CRO agency can furnish the proficiency and tools required for success.

  • How does a CRO agency differ from a traditional digital marketing agency?

    In the realm of online real estate platforms, a CRO agency plays a unique role: it’s committed to boosting conversions. Unlike a conventional digital marketing agency that might distribute its resources across diverse aspects such as brand visibility or visitor influx, a CRO agency delves into the intricacies of the user journey. They scrutinize your property listing site’s performance, pinpoint friction points, and devise strategies to smooth the route to conversion. This concentrated strategy frequently results in a more substantial return on investment.

  • What strategies does a CRO agency use to optimize my conversions?

    A CRO agency specializing in the real estate sector employs a multifaceted strategy. This involves techniques such as A/B testing, where two variants of a property listing webpage are evaluated to determine which garners more engagement, and multivariate testing, which facilitates the simultaneous assessment of numerous elements. They also utilize principles of user experience (UX) design to make your property website more navigable and user-centric. Furthermore, they harness user data and analytics to gain insights into prospective homebuyer behavior and preferences, subsequently making informed decisions to enhance your website’s lead conversion rate.

  • How do I measure the success of a CRO agency’s work?

    The key measure to assess the proficiency of a CRO agency’s efforts within the real estate sector is the conversion ratio, signifying the proportion of website visitors who accomplish a targeted action. This might range from finalizing a property purchase to subscribing to a property newsletter. Additional indicators like bounce rate, duration of visit, and the count of pages explored per session can also shed light on user interaction and involvement. Bear in mind, the overriding objective of a CRO agency is to amplify your conversions and enhance your return on investment in the property market.

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Optimize Real Estate Sales

— Testimonials

Our Creds


— Our clients love us

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“They provided us with key learnings about our messaging that we are now using”

“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”

— Devin Kerr
Digital Marketing Specialist, Sandvik

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“We can always count on them to deliver high-quality content on time”

“SingleGrain has been there to help take a lot of the stress out of the process. We can always count on them to deliver high-quality content on time, and knock it out of the park.”

— Meredith Wood
Head of Content, Fundera.com

Level Up Your Marketing Knowledge

Marketing School
A top business podcast with 90
million downloads
Eric Siu & Neil Patel
Leveling Up
A channel that will help you level up your business skills and master the game of life
Eric Siu & Leading

Level Up Your Marketing Without Increasing Your Headcount

Optimize Real Estate Sales