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Get More Conversions from Your Traffic

Are you struggling to transform a significant portion of your SaaS platform’s user traffic into paying subscribers? Have you invested in driving traffic to your platform or landing page, only to be met with underwhelming conversion rates?

This situation can be incredibly frustrating and costly – high traffic with low conversions can indicate a significant loss in potential revenue. But how can this be turned around? That’s where conversion rate optimization (CRO) for SaaS platforms steps in.

A bespoke CRO strategy can identify obstacles that prevent users from subscribing and implement proven solutions to overcome them. Single Grain, with its expertise in SaaS conversion rate optimization, has a history of producing high-converting platforms and can help you achieve the same.

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High-Returning CRO Strategies: Single Grain's Specialty

At Single Grain, we begin by meticulously analyzing your SaaS platform’s performance and user behavior. Using sophisticated tools, we gather actionable insights about why users are not converting. Is there a problem with the platform navigation? Are there too many distractions? We find out.

Next, Single Grain devises a custom CRO strategy for your SaaS business. Through A/B testing, we experiment with different platform elements to determine what enhances conversion rates. Could a different headline work better? Would a streamlined subscription process increase user acquisition? We answer your questions with data.

Single Grain then rolls out the winning elements across your SaaS platform. Our objective: to create the most intuitive, engaging and persuasive user experience that maximizes your conversions.

Single Grain’s conversion rate optimization service for SaaS includes:

  • Conversion funnel analysis
  • Platform UX audit
  • A/B and multivariate testing
  • On-page survey
  • Landing page optimization
  • Analytics setup and goal tracking

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

Zapier's Traffic Increase and $800M Expansion Halted by AI, Klarna AI Updates

Eric Siu and Neil Patel discuss Zapier's SEO traffic jump from 1.2M to 6.3M visits, crediting international pages and programmatic content. They note chat GPT pages' minor revenue impact, underlining the value of internationalization. They also touch on AI's role in various sectors, from Tyler Perry's studio plans changed by AI's potential, to Klarna's AI chatbot enhancing profitability, and its implication for SMBs, enterprises, and marketing agencies. The conversation hints at a shift in spending from labor to ad and acquisitions, driven by AI efficiency gains.

Learn More About The Work We’ve Done

Frequently Asked Questions

And We Have The Answers

  • What makes your approach to Conversion Rate Optimization (CRO) unique?

    Our squad of conversion rate optimization specialists are not just proficient in the digital marketing landscape, but are also adept at navigating the unique challenges of the SaaS industry. We reject the notion of a universal solution, choosing instead to customize our tactics to align with your distinct business framework, intended customer base, and objectives. By embracing a methodology rooted in data, we guarantee that every strategy we implement is supported by trustworthy metrics, optimizing your conversion rates to their fullest potential.

  • How does Conversion Rate Optimization differ from other digital marketing strategies?

    While the expansive domain of SaaS marketing might emphasize amplifying user engagement or brand recognition, Conversion Rate Optimization zeroes in on transforming that engagement into active subscribers. CRO is the intricate blend of art and science, compelling your platform users to act, whether that’s upgrading to a premium subscription, signing up for updates, or completing a feedback form.

  • Which platforms or channels do you optimize for Conversion Rate Optimization?

    Our conversion rate optimization strategies are tailored to meet the unique needs of SaaS businesses across all their digital touchpoints. This encompasses your primary website, targeted landing pages, email outreach initiatives, social media channels, and even mobile apps. Our objective is to create a frictionless user journey that gently guides your visitors towards the actions you want them to take.

  • How much should I budget for Conversion Rate Optimization services?

    The investment required for conversion rate optimization services can fluctuate significantly, taking into account the extent of your SaaS project, the intricacy of your platform, and your distinct objectives. We are committed to developing customized strategies that offer optimal value for your financial commitment. Our primary objective is to assist you in amplifying user subscriptions and revenue, ensuring a substantial return on your marketing expenditure.

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Optimize SaaS Growth

— Testimonials

Our Creds

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— Our clients love us

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“Single Grain enables us to increase our impact without increasing our headcount”

“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”

— Kim Cooper
Director of Marketing, Amazon Alexa

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”

“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”

— Samantha Goldman
Sr. Director of Marketing, CastLightHealth

Level Up Your Marketing Knowledge

Marketing School
A top business podcast with 90
million downloads
Eric Siu & Neil Patel
Leveling Up
A channel that will help you level up your business skills and master the game of life
Eric Siu & Leading
Entrepreneurs
start-growing

Level Up Your Marketing Without Increasing Your Headcount

Optimize SaaS Growth