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Transforming Your Website into a Conversion Powerhouse

Are you frustrated by game players who visit your site but don’t make in-game purchases or sign-ups? Low conversion rates can be a serious issue in the gaming industry, resulting in wasted resources and lost revenue potential.

Perhaps you’re experiencing high drop-off rates at the in-game store, or maybe your game landing pages fail to inspire action. These are common challenges that game developers face when trying to maximize the impact of their gaming website. And the solution is comprehensive conversion rate optimization consulting.

Single Grain is no stranger to these challenges and has solutions tailor-made for your gaming business needs. We specialize in transforming stagnant gaming sites into dynamic, conversion-optimized powerhouses. With our data-driven approach, we can lend your gaming business the edge it needs in this highly competitive digital world.

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Your Partners in Conversion Rate Optimization

As a leading conversion rate optimization agency in the gaming industry, Single Grain stands ready to level up your player acquisition strategy. Our expert team innovates relentlessly, designing and conducting rigorous A/B testing until we find a winning strategy that delivers high-score results for your gaming business.

We also understand that success in the gaming world isn’t about one-size-fits-all solutions. Therefore, we delve deep into your gaming business using thorough audits, to identify the unique pain-points that are inhibiting player conversions. Our team employs a mix of qualitative and quantitative techniques to understand your players and optimize their journey from casual gamers to dedicated fans.

Let Single Grain take charge of your conversion rate optimization. We ensure you benefit from enlightened insights and decisive actions that guide you to improved player acquisition and retention.

Major services we offer to resolve your conversion woes include:

  • CRO audits and strategy development for gaming
  • UX/UI design and landing page optimization for game websites
  • A/B and multivariate testing for game interfaces
  • Player journey and sales funnel optimization
  • Personalization and segmentation strategies for player demographics

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

Eric Siu and Neil Patel
4.6 • 1.1K Ratings

Wikipedia’s SEO Strategy, 2024 Marketing Predictions, Iman Ghadzi’s Secret to 100M Views, and If Blogging Is Still Worth It (Marketing 101 Dec 2023 Week 3)

In this episode, we explore why Wikipedia consistently ranks well on Google, the effectiveness of Google ads, identity layering in marketing, and predictions for 2024, including podcast growth, YouTube dominance, blogging, and the potential blunting of programmatic SEO. We also discuss SEO strategies for generating more traffic, content strategy for social media, making money online, and ad spend management. The episode also touches on the importance of creating unique content and the potential decreasing effectiveness of black hat SEO tactics.

Learn More About The Work We’ve Done

  • peets-coffee

    454% growth in Google Ads revenue after account restructure.

  • intuit

    Boosts Organic Search Results & Visibility with Single Grain

  • batteriesplus

    44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations

  • hestan-logo

    454% Growth in Google Ads Revenue After Account Restructure

  • harris-teeter

    Increases Post Engagement Rate by 400% with Single Grain

  • lock-n-lube

    54% Revenue Growth Year Over Year by Implementing Content Optimizations

  • npm-logo

    Spend and Leads Increased While Earning a More Efficient CPA

  • nextiva

    Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain

  • wine-deals-logo

    107% Increase in Organic Traffic Through Content Marketing

  • learinga-a-z-logo

    +85% Increase in Branded Searches and +10% Increase in ROAS

  • twenty-20

    Reduces Their Cost Per MQL by 72.49% with Single Grain

  • Do you want to achieve the same numbers?

    It’s easy!

    Work With Us

Frequently Asked Questions

And We Have The Answers

  • What makes conversion rate optimization consulting unique from other digital consulting services?

    In the context of the gaming industry, conversion rate optimization (CRO) consulting takes on a unique role. It’s not just about increasing the number of visitors to your gaming platform, but about transforming those existing users into dedicated gamers. This isn’t achieved merely by driving more traffic, but by maximizing the potential of the current user base. Unlike other digital consulting services, CRO consulting in gaming necessitates a profound comprehension of player behavior, compelling game design principles, and decisions driven by robust data analytics. It’s a highly specialized field, demanding a firm understanding of both the technical intricacies and psychological nuances of online gaming marketing.

  • How does conversion rate optimization consulting help my business grow?

    Picture a scenario where your gaming platform is attracting a multitude of players, but only a handful are making in-game purchases or signing up for premium features. Conversion rate optimization consulting in the gaming industry is a strategic approach to identify and eliminate any obstacles that might be hindering these crucial conversions. The goal is to maximize the value derived from each player, leading to an increase in in-game sales, subscriptions, or sign-ups without necessarily inflating your marketing budget. Essentially, it’s about leveraging your existing player base to fuel your platform’s revenue and growth.

  • What are the best practices in conversion rate optimization that a consultant would use?

    A proficient conversion rate optimization consultant in the gaming industry employs a combination of both qualitative and quantitative data to comprehend player behavior. This includes techniques such as A/B testing, heat mapping, player feedback surveys, and gameplay session recordings. They scrutinize this data to pinpoint obstacles in your game’s conversion funnel and execute strategic modifications to surmount them. CRO consultants also concentrate on game design, narrative crafting, and user interface to guarantee a smooth player experience that promotes conversions. Bear in mind, the most effective strategies for your gaming business will hinge on your unique objectives, the specific genre of your game, and your target player base.

  • What kind of budget should I anticipate for effective conversion rate optimization consulting?

    It’s not a simple task to pinpoint an exact budget for conversion rate optimization consulting in the gaming industry, as it can be influenced by various factors. These may include the complexity of your project, the scale of your gaming platform, and your unique business targets. However, it’s worth noting that investing in CRO consulting often proves to be a financially sound strategy. This is because it aims to enhance the performance derived from your existing user base. A credible CRO consultant in the gaming field will maintain transparency about costs and collaborate with you to formulate a plan that aligns with your business objectives and financial capacity. For a tailored quote that fits your specific needs, don’t hesitate to get in touch!

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Optimize Player Engagement

— Testimonials

Our Creds

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— Our clients love us

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“Single Grain enables us to increase our impact without increasing our headcount”

“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”

— Kim Cooper
Director of Marketing, Amazon Alexa

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”

“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”

— Samantha Goldman
Sr. Director of Marketing, CastLightHealth

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Level Up Your Marketing Without Increasing Your Headcount

Optimize Player Engagement