We Have Driven Impact At

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Ignite Growth with a Solid Content Strategy

Does it feel like your game narratives and updates just aren’t resonating with your players?

You’re constantly developing new storylines, character arcs, in-game events, and social media updates, but your player base isn’t engaging as much as you anticipated. Your game’s active user count isn’t skyrocketing. Ultimately, your game isn’t gaining the desired visibility in the competitive gaming market.

An effective solution is a data-driven content strategy. A well-crafted content strategy aligns every piece of game narrative and update with your commercial goals, ingrains your game’s unique voice across all digital channels and significantly enhances your game’s overall online visibility.

At Single Grain, we’re a content strategy consultancy that prides itself on delivering robust, customized content strategies for the gaming industry. Our impactful solutions, powered by data and creativity, are instrumental in achieving your long-term goals and creating immersive gaming experiences.

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Specialists in Creating Result-Driven Content Strategies

At Single Grain, we’re ready to power up your gaming content strategy. From the crafting of an initial game plan to tracking its ongoing success, we’re your co-op partners in this quest. We begin by understanding your gaming business, your player base, and your objectives.

Next, we utilize player data to forge a custom content plan that is designed to engage, convert and retain your gaming community. We constantly level up this plan, using analytical feedback to tweak and adapt as necessary, ultimately ensuring that your gaming content strategy delivers the highest XP.

With Single Grain, you’re recruiting a team that is focused on high scores, innovation, and communicating your game’s narrative effectively through content.

Here are some power-ups we offer as part of our content strategy consultancy for the gaming industry:

  • Content Audits
  • Player Persona Development & Audience Segmentation
  • Content Gap Analysis
  • Content Planning & Creation
  • SEO Content Strategy
  • Performance Tracking & Reporting

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

Wikipedia's SEO Strategy & 2024 Marketing Predictions

Neil and Eric analyze evolving business strategies, from reliance on ads to creator partnerships and organic content, notably on TikTok. They highlight marketing challenges, importance of content updates, the shift towards hiring editors, and strategies leading to social media success. Discussions include Google ads, revenue tactics, and 2024 predictions like identity layering, podcast popularity, benefits of niche social networks, YouTube’s dominance, blogging's value, unique content creation, and declining black hat SEO tactics. This talk offers insights into current and future marketing trends.

Learn More About The Work We’ve Done

  • lock-n-lube

    54% Revenue Growth Year Over Year by Implementing Content Optimizations

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    Spend and Leads Increased While Earning a More Efficient CPA

  • nextiva

    Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain

  • wine-deals-logo

    268% Increase in Organic Traffic With AI-Driven SEO Strategy

  • batteriesplus

    44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations

  • harris-teeter

    Increases Post Engagement Rate by 400% with Single Grain

  • hestan-logo

    300% Increase in BOFU ROAS after switching to programmatic

  • learinga-a-z-logo

    +85% Increase in Branded Searches and +10% Increase in ROAS

  • simon pearce

    Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate

  • peets-coffee

    454% Growth in Google Ads Revenue After Account Restructure.

  • prolite autoglass

    Increasing Free Quote Submissions on Homepage by 95%

  • Do you want to achieve the same numbers?

    It’s easy!

    Work With Us

Frequently Asked Questions

And We Have The Answers

  • What can a content strategy consultancy do for my business?

    A content strategy consultancy functions as the core engine powering your gaming brand’s digital visibility. We meticulously assess your existing game narratives, pinpoint areas of improvement, and construct a detailed strategy for your game content creation, distribution, and performance evaluation. This is not merely about generating more content; it’s about crafting the perfect narratives that resonate with your gamers, harmonize with your gaming brand, and propel your business goals. Our seasoned team is equipped to assist you in delivering consistent and impactful narratives across all platforms, captivating your gaming community and stimulating player engagement.

  • How does a content strategy consultancy differ from a traditional marketing agency?

    While conventional game marketing firms may concentrate on crafting and disseminating game-related content, a content strategy consultancy like ours offers a more comprehensive solution. We adopt an all-encompassing perspective, taking into account your overarching business ambitions, your player base and their desires, as well as the optimal platforms to engage them. Our mission extends beyond mere content creation; we strive to construct a strategy that harmonizes all your content initiatives, guaranteeing they collaboratively work towards the realization of your objectives in the gaming industry.

  • What benefits can I expect from hiring a content strategy consultancy?

    Engaging a content strategy consultancy within the gaming industry can unlock a plethora of advantages. Primarily, you gain a tactical, analytics-backed methodology for your gaming content initiatives. We aid you in comprehending your player base more deeply, crafting immersive content that strikes a chord with them, and disseminating it efficiently. Secondly, you can anticipate enhanced return on investment, as our game-centric strategies are tailored to boost player conversions and engagement. Lastly, we offer continuous assistance and fine-tuning of the strategy based on game performance metrics, guaranteeing your gaming content remains pertinent and impactful.

  • How much should I budget for a content strategy consultancy?

    Allocating funds for a content strategy consultancy in the gaming industry can fluctuate significantly, influenced by factors such as your gaming business’s scale, objectives, and the existing condition of your content initiatives. The consultancy will tailor a proposal, delineating the suitable budget to enhance your content strategy. It’s not merely about disbursing funds, but channeling resources into a solution that resonates with your gaming business’s goals and yields a robust return on investment. To gain a more precise understanding of what this investment could entail for your gaming enterprise, we warmly invite you to connect with us for a complimentary consultation.

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Elevate Gaming Strategy

— Testimonials

Our Creds

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— Our clients love us

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“Single Grain enables us to increase our impact without increasing our headcount”

“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”

— Kim Cooper
Director of Marketing, Amazon Alexa

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”

“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”

— Samantha Goldman
Sr. Director of Marketing, CastLightHealth

Level Up Your Marketing Knowledge

Marketing School
A top business podcast with 90
million downloads
Eric Siu & Neil Patel
Leveling Up
A channel that will help you level up your business skills and master the game of life
Eric Siu & Leading
Entrepreneurs
start-growing

Level Up Your Marketing Without Increasing Your Headcount

Elevate Gaming Strategy