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Unlock Your Website's Full Potential with a Content Audit

Are you grappling with the mystery of why some features in your SaaS product are widely used while others are ignored? Feeling perplexed by low user engagement and ROI despite having high-quality features?

This is a common challenge SaaS companies encounter – a plethora of features across various modules, with no clear understanding of what’s truly driving user engagement. And without a structured content audit in place, you’re navigating in the dark, a situation that can lead to wasted development resources and missed opportunities.

The solution: A comprehensive content audit. This process enables you to delve into your existing feature landscape, identify your most-used features, and reveal opportunities for enhancement.

Single Grain’s data-driven content audit service is tailor-made to cater for these challenges. Our team conducts an in-depth analysis of all your product features, helping you uncover current strengths and weaknesses, and showing you clear paths to optimize your feature strategy for success.


Supercharge Your Content Performance with Single Grain

Our initial step is to conduct a comprehensive audit of all your SaaS product’s digital content assets. Our team dives deep into your content, scrutinizing key metrics, evaluating the quality, and pinpointing the content types that yield the most value for your software service.

Subsequently, capitalizing on our findings, we design a robust content strategy to help you attract more traffic, engage your software users, and achieve higher conversions. We then provide insights and recommendations to help you align your content creation with your SaaS business objectives.

Lastly, we monitor, assess, and optimize your content strategy over time, ensuring sustainable growth and ROI for your SaaS business. With Single Grain, you benefit from a comprehensive content audit strategy that equips your software service with actionable insights.

  • Data-driven Content Audit
  • Actionable Content Strategy
  • Continuous Content Monitoring and Optimization
  • Content Relevance and Quality Assessment
  • ROI Analysis

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

Eric Siu and Neil Patel
4.6 • 1.1K Ratings

Why You Don’t Have an Audience

In episode #2632, we discuss why many people struggle to build an audience and offer tips on overcoming this challenge. We emphasize the importance of creating unique and fresh content that stands out from the competition. Additionally, we highlight the need for consistency and experimentation to grow and engage with an audience. We also suggest sharing personal journeys and experiences as a way to connect with others and provide valuable insights. Overall, building an audience requires a combination of uniqueness, expertise, and a willingness to try new things.

Learn More About The Work We’ve Done

  • twenty-20

    Reduces Their Cost Per MQL by 72.49% with Single Grain

  • intuit

    Boosts Organic Search Results & Visibility with Single Grain

  • wine-deals-logo

    107% Increase in Organic Traffic Through Content Marketing

  • npm-logo

    Spend and Leads Increased While Earning a More Efficient CPA

  • hestan-logo

    454% Growth in Google Ads Revenue After Account Restructure

  • nextiva

    Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain

  • lock-n-lube

    54% Revenue Growth Year Over Year by Implementing Content Optimizations

  • learinga-a-z-logo

    +85% Increase in Branded Searches and +10% Increase in ROAS

  • peets-coffee

    454% growth in Google Ads revenue after account restructure.

  • batteriesplus

    44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations

  • harris-teeter

    Increases Post Engagement Rate by 400% with Single Grain

  • Do you want to achieve the same numbers?

    It’s easy!

    Work With Us

Frequently Asked Questions

And We Have The Answers

  • What is a content audit service?

    In the realm of SaaS, a content audit service is a systematic examination and assessment of all the material present on a website. Its primary aim is to ascertain the pertinence, precision, and efficacy of the content. The service is designed to pinpoint content deficiencies, highlight potential enhancements, and gauge the comprehensive quality of the content.

  • Why do I need a content audit service?

    In the context of a SaaS business, a content audit service becomes a critical tool for enhancing the overall user interaction with your platform. It aids in pinpointing the content that’s driving engagement and the content that’s falling short, allowing you to channel your resources towards crafting content that truly speaks to your users. Moreover, a content audit service can bolster your platform’s search engine optimization (SEO) by shedding light on areas that need refinement.

  • How long does a content audit service take?

    The timeline for a content audit service within the SaaS industry hinges on the magnitude of your digital platform and the intricacy of the content it houses. A compact platform with minimal pages could be audited within hours, whereas a comprehensive platform with a vast number of pages might necessitate several weeks. Our proficient team will collaborate with you to ascertain the project’s breadth and furnish you with a feasible schedule.

  • How much does a content audit service cost?

    The investment required for a content audit service fluctuates based on the extent of your SaaS platform and the project’s breadth. Our proficient team will collaborate with you to comprehend your requirements and furnish you with a tailored estimate. We pride ourselves on offering cost-effective solutions while ensuring maximum return on your investment. We invite you to get in touch with us today to explore further.

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Optimize SaaS Content

— Testimonials

Our Creds


— Our clients love us

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“Single Grain enables us to increase our impact without increasing our headcount”

“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”

— Kim Cooper
Director of Marketing, Amazon Alexa

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”

“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”

— Samantha Goldman
Sr. Director of Marketing, CastLightHealth


Level Up Your Marketing Without Increasing Your Headcount

Optimize SaaS Content