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Enhance Your Brand Recognition and Growth

Struggling with carving out a distinctive and enduring brand identity in the highly competitive gaming landscape?

In today’s digital era, crafting a gaming brand that resonates with your target audience is a multifaceted challenge. It’s not just about having a catchy game title or sleek logo design – it involves a strategic and comprehensive approach that combines visibility, relevance, and consistency across all player touchpoints. When executed correctly, it can result in increased player loyalty, enhanced credibility in the gaming community, and a surge in growth and profitability.

Single Grain, a leading branding agency with a specialty in the gaming industry, can step in to help transform your game from just another title in the app store to a standout brand that inspires trust, cultivates player loyalty, and triggers player engagement. With a relentless focus on player behaviour, gaming market trends, and innovative brand strategies, we can take your game to new levels of brand recognition and growth.

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Our Expertise in Branding Solutions

At Single Grain, we specialize in crafting dynamic, immersive gaming brands that not only reach but forge powerful bonds with your player base. We approach gaming branding from a comprehensive perspective, merging strategic planning with imaginative execution to bring your game’s unique narrative to life.

We create custom gaming branding strategies that perfectly align with your game’s objectives and player expectations. From research to implementation, we ensure every facet of your game’s brand – from visual identity to narrative tone – resonates with your target players, capturing their interest and securing their loyalty.

Armed with our data-driven insights and deep understanding of the competitive gaming landscape, we help you establish a competitive brand positioning that sets your game apart, and a value proposition that clearly communicates the unique experiences that only your game can offer.

Our key offerings as a branding agency in the gaming industry include:

  • Brand Strategy Development
  • Brand Identity Design
  • Brand Positioning
  • Value Proposition Design
  • Brand Voice & Messaging
  • Brand Launch & Rollout

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

Eric Siu and Neil Patel
4.6 • 1.1K Ratings

Dangers of AI Content, The Death of Agencies, Best-kept SEO Secret, and The North Face’s Genius Marketing Move (Reactions Dec 2023 Week 2)

In episode #2645, we discuss various topics related to marketing and technology, emphasizing the importance of having a human in the loop when using AI-generated content. We delve into the changing landscape of advertising, the rise of performance Max campaigns, and the decline of the agency model. We also explore the significance of brand building in SEO and provide insights on the North Face's genius marketing move.

Learn More About The Work We’ve Done

  • npm-logo

    Spend and Leads Increased While Earning a More Efficient CPA

  • twenty-20

    Reduces Their Cost Per MQL by 72.49% with Single Grain

  • nextiva

    Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain

  • harris-teeter

    Increases Post Engagement Rate by 400% with Single Grain

  • peets-coffee

    454% growth in Google Ads revenue after account restructure.

  • wine-deals-logo

    107% Increase in Organic Traffic Through Content Marketing

  • lock-n-lube

    54% Revenue Growth Year Over Year by Implementing Content Optimizations

  • batteriesplus

    44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations

  • learinga-a-z-logo

    +85% Increase in Branded Searches and +10% Increase in ROAS

  • intuit

    Boosts Organic Search Results & Visibility with Single Grain

  • hestan-logo

    454% Growth in Google Ads Revenue After Account Restructure

  • Do you want to achieve the same numbers?

    It’s easy!

    Work With Us

Frequently Asked Questions

And We Have The Answers

  • How does a branding agency differentiate itself from others in the industry?

    Our expertise in the realm of branding is second to none, particularly within the gaming industry. We’ve had the privilege of teaming up with an array of clients, from budding game developers to multinational gaming corporations, spanning diverse genres and platforms. We eschew the notion of a generic solution; each client’s brand strategy is thoughtfully tailored, taking into account their distinct objectives and player demographics. Our team operates from the epicenter of the creative world, guaranteeing we’re consistently in tune with the latest trends and techniques in game branding.

  • How does a branding agency's approach differ from traditional marketing strategies?

    Conventional game marketing typically zeroes in on showcasing games or gaming services, with the objective of sparking immediate purchases or player registrations. However, as a branding agency specializing in the gaming industry, we endeavor to construct a durable persona for your gaming business, cultivating a profound emotional bond with your player base. The paramount aim of our branding tactics is to nurture allegiance and confidence, laying a robust groundwork for sustained success and expansion in this dynamic gaming landscape.

  • Which are the most effective channels for brand promotion?

    The ideal platforms for game branding are unique to your gaming enterprise, player demographics, and objectives. Our squad of experts will meticulously scrutinize these elements to pinpoint the most potent channels for your game’s brand. Be it social media, game content marketing, public relations, or live gaming events, we harness our proficiency and analytics-backed knowledge to guarantee your game’s brand narrative connects with your players and yields a robust return on investment.

  • How much should I allocate to branding services each month for effective brand development?

    The investment required for game branding services can fluctuate greatly, depending on the scope of your gaming enterprise, your specific goals, and your available funds. We craft a customized strategy, suggesting the optimal expenditure for your game’s brand evolution, taking into account all these elements. To receive a detailed assessment and a complimentary consultation, we invite you to connect with us!

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Elevate Gaming Brand

— Testimonials

Our Creds

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— Our clients love us

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“Single Grain enables us to increase our impact without increasing our headcount”

“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”

— Kim Cooper
Director of Marketing, Amazon Alexa

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”

“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”

— Samantha Goldman
Sr. Director of Marketing, CastLightHealth

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Level Up Your Marketing Without Increasing Your Headcount

Elevate Gaming Brand