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Transforming Visions into Successful Brands

Feeling stuck with a gaming brand that fails to resonate with your target audience?

Many game developers face the challenge of creating a brand persona that’s both impactful and authentic, particularly in the fast-paced, digital world of gaming. Misalignment of brand communication often results in missed opportunities and lackluster player engagement rates.

Strategizing the right brand identity requires an intuitive understanding of your game’s goals, values, and player needs. It necessitates creating a narrative that ties your game mechanics, storylines, and unique features into a cohesive and compelling story.

This is where Single Grain, a brand strategist agency, steps in. Our strategic brand management approach is tailored to meet your unique needs in the gaming industry, positioning your brand for success in the competitive gaming market.


Single Grain: Brand Strategy Masters

At Single Grain, our brand strategists are not just experts in their field, they’re also passionate gamers who understand the unique dynamics of the gaming industry. We use our expertise and insights to align your gaming brand identity with your business objectives, leveraging a data-centric approach to fine-tune each element of your brand strategy, amplifying your reach and visibility in the gaming world.

We’re all about creating authentic, game-changing brands in the gaming industry. Through diligent research and bespoke solutions, we ensure your brand voice resonates profoundly with your target audience of gamers, resulting in stronger player relationships and boosted business returns.

As your trusted brand strategy agency in the gaming industry, Single Grain is dedicated to transforming your vision into a compelling gaming brand that stands apart in the digital landscape.

Our key offerings include:

  • Market research and analysis specific to the gaming industry
  • In-depth competitor study within the gaming market
  • Branding strategy development for gaming brands
  • Brand positioning and messaging for gamers
  • Visual identity creation for gaming brands
  • Brand activation and launch strategy in the gaming world

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

MrBeast's Success and Ad Agency Budget Comparisons

Neil Patel and Eric Siu discuss the growth of advertising agencies, emphasizing revenue milestones, referrals, and acquisitions. They examine influencers' financial motives, disparities in platform earnings, and marketing strategies for companies at $1M, $10M, and $100M revenue levels. Insights on why creators like MrBeast succeed and influencers' priorities are shared, offering a broad view of marketing industry dynamics.

Learn More About The Work We’ve Done

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    268% Increase in Organic Traffic With AI-Driven SEO Strategy

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    Spend and Leads Increased While Earning a More Efficient CPA

  • harris-teeter

    Increases Post Engagement Rate by 400% with Single Grain

  • simon pearce

    Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate

  • peets-coffee

    454% Growth in Google Ads Revenue After Account Restructure.

  • learinga-a-z-logo

    +85% Increase in Branded Searches and +10% Increase in ROAS

  • prolite autoglass

    Increasing Free Quote Submissions on Homepage by 95%

  • hestan-logo

    300% Increase in BOFU ROAS after switching to programmatic

  • nextiva

    Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain

  • lock-n-lube

    54% Revenue Growth Year Over Year by Implementing Content Optimizations

  • batteriesplus

    44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations

  • Do you want to achieve the same numbers?

    It’s easy!

    Work With Us

Frequently Asked Questions

And We Have The Answers

  • What sets your brand strategist agency apart from others?

    As a brand strategist agency with a special focus on the gaming industry, we pride ourselves on our comprehensive approach to brand strategy. Instead of merely examining fragments of your brand, we delve into the overarching narrative. Our squad of experienced professionals, having collaborated with a variety of sectors, can customize their strategy to align with your distinct requirements. Moreover, we place a high emphasis on keeping abreast of the dynamic trends in the gaming market, ensuring your brand stays at the forefront and maintains its competitive edge.

  • How does a brand strategist agency enhance a company's market position?

    A brand strategist agency in the gaming industry focuses on honing your game’s identity, pinpointing its unique gameplay elements, and aligning your narrative with the preferences and desires of your target players. This approach amplifies game recognition, fosters player loyalty, and strengthens your position in the competitive gaming market. Our strategies are driven by data, guaranteeing that our suggestions aren’t merely based on guesses, but on concrete facts, discernible trends, and tried-and-true methods.

  • What kind of businesses can benefit from a brand strategist agency?

    Regardless of whether you’re an indie game developer establishing your first game, a mid-size studio planning to broaden your player base, or a major gaming corporation striving to sustain your market dominance, a brand strategist agency can be a game-changer. Our agency has a proven track record of crafting tailored strategies that address the unique goals and hurdles of businesses within the gaming industry. We understand the intricacies of this dynamic field and are committed to helping you level up your brand.

  • How much should I budget for a brand strategist agency?

    The investment required for a brand strategist agency in the gaming industry can fluctuate extensively, influenced by factors such as your project’s breadth, your gaming enterprise’s scale, and your distinct ambitions. We prioritize clarity in our cost structure and deliver tailored plans that harmonize with your financial resources and targets. Our objective is to deliver a return on investment that notably surpasses the initial outlay.

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Elevate Gaming Brand

— Testimonials

Our Creds


— Our clients love us

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“Single Grain enables us to increase our impact without increasing our headcount”

“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”

— Kim Cooper
Director of Marketing, Amazon Alexa

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”

“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”

— Samantha Goldman
Sr. Director of Marketing, CastLightHealth

Level Up Your Marketing Knowledge

Marketing School
A top business podcast with 90
million downloads
Eric Siu & Neil Patel
Leveling Up
A channel that will help you level up your business skills and master the game of life
Eric Siu & Leading

Level Up Your Marketing Without Increasing Your Headcount

Elevate Gaming Brand