We Have Driven Impact At

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Tailored Strategies for Niche Markets

Struggling to make your brand resonate within a crowded marketplace? You’re not alone.

With an endless sea of competitors and consumers facing advertising fatigue, it’s harder than ever to stand out. Traditional, broad-brush marketing strategies dilute your brand’s unique voice, failing to capture the nuance of your niche audience. Your distinctive brand deserves a tailored approach, meticulously crafted to engage and convert your specific market segment.

Enter Single Grain, your boutique marketing agency solution. Unlike one-size-fits-all methods, we thrive on personalization and intimate understanding of your brand values and customer aspirations. You need a partner who not only dives deep into your industry but also crafts a marketing tapestry that fully aligns with your identity, offering both boutique marketing agency services and consulting expertise.


Single Grain's Customized Craft

At Single Grain, we believe that your success is rooted in genuine connection and precision targeting. Instead of casting a wide net, we hone in, curating content and campaigns that speak directly to your desired audience — your marketing becomes a conversation, not a shouting match.

Deciphering the digital landscape is our forte. Utilizing advanced analytics, cutting-edge trends, and market research, we identify opportunities to elevate your brand with surgical precision. We take the essence of your business and sculpt it into a compelling story that resonates deeply with the right people.

Collaborating with us means expertise at every turn. We channel your unique selling propositions into powerful, magnetic campaigns that not only attract but also retain your ideal customers, leading to sustainable growth and a fortified brand presence. Our boutique marketing agency consulting approach ensures that every strategy is infused with deep industry insights and actionable recommendations.

  • Targeted marketing campaigns
  • Brand identity refinement
  • Content marketing and SEO
  • Data analytics and insights
  • Customer journey optimization
  • Intuitive digital experiences

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

Surviving AI: The Future of Marketing Agencies

Eric Siu, Ralph Burns, Kasim Aslam, and Neil Patel collaborate in a podcast to discuss the future of marketing, agency value beyond media buying, and the evolving marketing landscape. They share personal stories, their agency growth, and expertise in Google Ads and programmatic SEO. The future of agencies, challenges in media buying, and the potential for agencies to hold stakes in client businesses are explored. Discussion includes the changing value of agencies, automation's impact, and the shift towards performance-based models. Kasim shares insights from selling his agency with a 35% net margin.

Learn More About The Work We’ve Done

  • learinga-a-z-logo

    +85% Increase in Branded Searches and +10% Increase in ROAS

  • wine-deals-logo

    268% Increase in Organic Traffic With AI-Driven SEO Strategy

  • simon pearce

    Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate

  • hestan-logo

    300% Increase in BOFU ROAS after switching to programmatic

  • prolite autoglass

    Increasing Free Quote Submissions on Homepage by 95%

  • intuit-logo

    31.4K More Clicks and 3.08M More Impressions

  • batteriesplus

    44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations

  • lock-n-lube

    54% Revenue Growth Year Over Year by Implementing Content Optimizations

  • peets-coffee

    454% Growth in Google Ads Revenue After Account Restructure.

  • npm-logo

    Spend and Leads Increased While Earning a More Efficient CPA

  • bittrex-logo

    +193% Increase in Monthly Sign Ups

  • Do you want to achieve the same numbers?

    It’s easy!

    Work With Us

Frequently Asked Questions

And We Have The Answers

  • What exactly is a boutique marketing agency?

    A boutique marketing agency is your bespoke tailor in the vast wardrobe of marketing. We’re a compact team that packs a punch with personalized attention, crafting strategies that fit your brand like a glove. We pride ourselves on not just knowing your market niche but becoming a part of it, delivering results that big-box firms can’t replicate with their one-size-fits-all approach.

  • How does a boutique agency approach digital marketing differently?

    Our approach is akin to an artisan crafting a masterpiece. In a boutique agency, digital marketing is less about volume and more about the precision of strokes. We take the time to understand the intricacies of your business, ensuring that every campaign is a thoughtful representation of your brand, designed to engage your unique audience and leave a lasting impression.

  • Can a boutique marketing agency compete with larger firms in terms of service?

    Absolutely! Think of us as the David to the Goliath of larger firms, with agility as our slingshot. Our size allows us to adapt quickly, offer personalized service, and dedicate a level of focus and creativity to your project that larger agencies often can’t match. Plus, you’ll likely work directly with our top talent, giving you an edge in strategy and execution.

  • Why choose a boutique marketing agency for a niche market strategy?

    Choosing us for your niche market is like picking a master chef for a gourmet meal. We specialize in understanding the subtleties of unique markets, enabling us to cook up tailored strategies that resonate deeply with your specific audience. Our intimate approach ensures that your brand’s voice isn’t just heard, but listened to and appreciated by those who matter most to your success.

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Elevate Niche Branding

— Testimonials

Our Creds


— Our clients love us

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“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”

“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”

— Samantha Goldman
Sr. Director of Marketing, CastLightHealth

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“They provided us with key learnings about our messaging that we are now using”

“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”

— Devin Kerr
Digital Marketing Specialist, Sandvik

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“We can always count on them to deliver high-quality content on time”

“SingleGrain has been there to help take a lot of the stress out of the process. We can always count on them to deliver high-quality content on time, and knock it out of the park.”

— Meredith Wood
Head of Content, Fundera.com

Level Up Your Marketing Knowledge

Marketing School
A top business podcast with 90
million downloads
Eric Siu & Neil Patel
Leveling Up
A channel that will help you level up your business skills and master the game of life
Eric Siu & Leading

Level Up Your Marketing Without Increasing Your Headcount

Elevate Niche Branding