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Supercharging Your B2B Tech Marketing Results

Does your health-focused marketing strategy seem to get lost in the vast digital health landscape, leaving you grappling to capture the attention, trust, and business of other companies in the health sector?

The intricate world of B2B marketing in the health industry is filled with unique hurdles. Striking a balance between medical terminology and marketing language can be an overwhelming task. Furthermore, with the plethora of channels available, spreading your efforts too thin might be watering down your brand’s message and exhausting valuable marketing resources.

The remedy lies in customized marketing strategies that fully comprehend and cater to the mindset of your potential clients. High impact, data-driven campaigns that naturally integrate the essence of your brand into health-centric solutions can foster the meaningful connections that ultimately drive conversions.

At Single Grain, we specialize in navigating this junction of complexity. Our results-driven approach and insightful strategies will bridge the gap between your brand’s message and the health businesses you aim to serve.

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Mastering B2B Tech Marketing with Single Grain

At Single Grain, we understand that every healthcare organization has a unique journey. We delve deep into understanding your brand’s essence, crafting strategies that resonate firmly within your desired niche, organically stimulating interest in your healthcare solutions and ultimately increasing your patient base.

We leverage data-backed insights to optimize your brand presence across all relevant touch points. By consolidating your messaging and perfectly aligning it with your target audience, we significantly amplify your healthcare brand’s visibility and relevance in the competitive medical technology landscape.

Furthermore, we complement our digital marketing strategies with an unyielding commitment to return on investment. Our focus on analytics ensures that every marketing dollar is accountable, optimizing your resources to achieve greater impact with ROI-positive outcomes in the health sector.

Single Grain’s b2b technology marketing solutions for the healthcare industry include:

  • Data-driven marketing strategies
  • Targeted brand message consolidation
  • Optimizing SEO & content marketing
  • High-impact social media campaigns
  • Conversion rate optimization
  • Audience-focused PPC advertising

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

Eric Siu and Neil Patel
4.6 • 1.1K Ratings

Gemini implications, Bard vs ChatGPT, SI AI Scandal (AI Corner Dec 2023 Week 2)

In this episode, We delve into the latest advancements in AI, focusing on the release of Gemini, ChatGPT vs Bard test, and the recent AI scandal involving Sports Illustrated. We ponder the future impact of AI on search engines and content creation and the significant role of human intervention. The discussions give insights into AI's growing influence and potential challenges ahead.

Learn More About The Work We’ve Done

  • batteriesplus

    44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations

  • peets-coffee

    454% growth in Google Ads revenue after account restructure.

  • twenty-20

    Reduces Their Cost Per MQL by 72.49% with Single Grain

  • lock-n-lube

    54% Revenue Growth Year Over Year by Implementing Content Optimizations

  • intuit

    Boosts Organic Search Results & Visibility with Single Grain

  • harris-teeter

    Increases Post Engagement Rate by 400% with Single Grain

  • learinga-a-z-logo

    +85% Increase in Branded Searches and +10% Increase in ROAS

  • nextiva

    Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain

  • wine-deals-logo

    107% Increase in Organic Traffic Through Content Marketing

  • hestan-logo

    454% Growth in Google Ads Revenue After Account Restructure

  • npm-logo

    Spend and Leads Increased While Earning a More Efficient CPA

  • Do you want to achieve the same numbers?

    It’s easy!

    Work With Us

Frequently Asked Questions

And We Have The Answers

  • What sets you apart from other B2B technology marketing agencies?

    Our agency takes immense pride in our comprehensive understanding of the Health sector’s B2B technology dynamics. We have a rich history of collaboration with a diverse range of health technology clients, from burgeoning health-tech startups to established industry frontrunners. We firmly reject the notion of a universal solution, instead, we harness a fusion of tried-and-true digital marketing methodologies, pioneering techniques, state-of-the-art technology, and insightful data to develop a marketing blueprint that fits your unique requirements. Our agency consistently stays ahead of the game, keeping our finger on the pulse of emerging health tech trends, ensuring your marketing strategy is always leading-edge.

  • How does marketing for B2B technology firms differ from traditional business marketing?

    Conventional marketing strategies typically focus on immediate outcomes such as making a sale, gathering contact information, or merely boosting brand visibility. However, when it comes to the realm of B2B technology marketing within the health industry, the emphasis shifts towards cultivating enduring partnerships and showcasing the worth of intricate health tech solutions to other enterprises. The objective is to persuade potential clients about the effectiveness and value of your health technology solution, which frequently necessitates a more refined and expertise-led strategy.

  • What are the most effective channels for B2B technology marketing?

    The optimal promotional avenues for your B2B health technology enterprise are significantly influenced by your product, intended market, and business goals. Our squad is dedicated to pinpointing the most potent platforms that align with your requirements, considering where your prospective clients are most engaged and reactive. Our methodologies are steered by data and customized to deliver outstanding ROI and amplified growth in the health sector.

  • What should I budget for effective B2B technology growth marketing each month?

    The financial commitment for successful B2B technology marketing within the health sector can fluctuate significantly, influenced by factors such as your organization’s scale, objectives, and fiscal capabilities. Our team is dedicated to collaborating with you to devise a tailored proposal that delineates the optimal expenditure for your unique requirements and ambitions. This strategy is designed to attract and maintain new clientele via strategic digital marketing initiatives. Don’t hesitate to contact us for a complimentary consultation!

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Amplify Health Tech Reach

— Testimonials

Our Creds

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— Our clients love us

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“They provided us with key learnings about our messaging that we are now using”

“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”

— Devin Kerr
Digital Marketing Specialist, Sandvik

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“Since engaging with Single Grain our revenue has increased more than 300%”

“Single Grain has been the strongest outside force in helping our business "level up." Since engaging with Single Grain our revenue has increased more than 300%.”

— Chad Halvorson
Founder & CEO, When I Work

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Level Up Your Marketing Without Increasing Your Headcount

Amplify Health Tech Reach