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Supercharging Your B2B Tech Marketing Results

Do your marketing efforts seem to dissolve into the immense digital landscape, leaving you struggling to gain the interest, trust, and sales of other businesses in the tech sector?

The complex terrain of B2B marketing in technology is fraught with unique challenges. Finding the intersection between tech jargon and marketing buzzwords can be a daunting task. Moreover, with the myriad of channels out there, spreading your efforts too thin might be diluting your brand’s message and burning marketing resources unnecessarily.

The solution lies in tailored marketing strategies that fully understand and address the mindset of your potential clients. High impact, data-driven campaigns that organically weave the essence of your brand into business-centric solutions can create the meaningful connections that ultimately drive conversions.

At Single Grain, we specialize in navigating this junction of complexity. Our results-driven approach and insightful strategies will bridge the gap between your brand’s message and the businesses you aim to serve.

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Mastering B2B Tech Marketing with Single Grain

At Single Grain, we know that every business has a unique story. We delve deep into understanding your brand’s essence, and design strategies that resonate firmly within your desired niche, organically stimulating business interest and ultimately increasing your sales.

We leverage data-backed insights to optimize your brand presence across all relevant touch points. By consolidating your messaging and perfectly aligning it with your target audience, we significantly amplify your brand’s visibility and relevance in the competitive tech landscape.

Furthermore, we complement our digital marketing strategies with an unyielding commitment to return on investment. Our focus on analytics ensures that every marketing dollar is accountable, optimizing your resources to achieve greater impact with ROI-positive outcomes.

Single Grain’s b2b technology marketing solutions include:

  • Data-driven marketing strategies
  • Targeted brand message consolidation
  • Optimizing SEO & content marketing
  • High-impact social media campaigns
  • Conversion rate optimization
  • Audience-focused PPC advertising

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

Surviving AI: The Future of Marketing Agencies

In a collaborative episode, experts Eric Siu, Ralph Burns, Kasim Aslam, and Neil Patel explore marketing's future, focusing on agency value beyond media buying. They share personal insights, discuss agency growth, Google Ads, and NP Digital. The conversation emphasizes deeper value in agency services, challenges in media buying, and the importance of client success. It touches on agency multiples, automation benefits, and proposes agencies having stakes in client businesses, highlighting the issues SMBs face with performance-based payment models. Kasim Aslam concludes with insights from selling his agency.

Learn More About The Work We’ve Done

  • peets-coffee

    454% Growth in Google Ads Revenue After Account Restructure.

  • wine-deals-logo

    268% Increase in Organic Traffic With AI-Driven SEO Strategy

  • bittrex-logo

    +193% Increase in Monthly Sign Ups

  • learinga-a-z-logo

    +85% Increase in Branded Searches and +10% Increase in ROAS

  • simon pearce

    Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate

  • lock-n-lube

    54% Revenue Growth Year Over Year by Implementing Content Optimizations

  • batteriesplus

    44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations

  • prolite autoglass

    Increasing Free Quote Submissions on Homepage by 95%

  • npm-logo

    Spend and Leads Increased While Earning a More Efficient CPA

  • intuit-logo

    31.4K More Clicks and 3.08M More Impressions

  • hestan-logo

    300% Increase in BOFU ROAS after switching to programmatic

  • Do you want to achieve the same numbers?

    It’s easy!

    Work With Us

Frequently Asked Questions

And We Have The Answers

  • What sets you apart from other B2B technology marketing agencies?

    Our agency prides itself on being deeply familiar with the B2B technology landscape. We’ve worked with varied tech clients, from booming tech startups to established industry leaders. We don’t believe in a one-size-fits-all approach. Instead, we employ a blend of proven digital marketing strategies, innovative techniques, latest technology, and actionable data to craft a marketing plan that aligns with your unique needs. Our agency stays ahead of the curve, keeping abreast of the latest tech trends, ensuring your marketing strategy is always at the forefront.

  • How does marketing for B2B technology firms differ from traditional business marketing?

    Traditional marketing often aims at making a sale, collecting contact details, or simply raising brand awareness. In contrast, B2B technology marketing focuses on nurturing long-term relationships and demonstrating the value of sophisticated tech solutions to other businesses. The goal is to convince potential clients of the value and efficacy of your technology solution, which often requires a more nuanced and expert-driven approach.

  • What are the most effective channels for B2B technology marketing?

    The right marketing channels for your B2B technology firm largely depend on your product, target audience, and business objectives. Our team is committed to identifying the most effective platforms for your needs, taking into account where your potential customers are most active and responsive. Our strategies are data-driven and tailored to provide excellent ROI and increased business growth.

  • What should I budget for effective B2B technology growth marketing each month?

    The budget for effective B2B technology growth marketing can vary greatly, depending on your company’s size, goals, and financial resources. We will work with you to create a custom proposal that outlines the ideal investment for your specific needs and aspirations. This is aimed at acquiring and retaining new clients through thoughtful digital marketing. Reach out to us for a free consultation!

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Transform Your B2B Marketing

— Testimonials

Our Creds

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— Our clients love us

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“They provided us with key learnings about our messaging that we are now using”

“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”

— Devin Kerr
Digital Marketing Specialist, Sandvik

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“Since engaging with Single Grain our revenue has increased more than 300%”

“Single Grain has been the strongest outside force in helping our business "level up." Since engaging with Single Grain our revenue has increased more than 300%.”

— Chad Halvorson
Founder & CEO, When I Work

Level Up Your Marketing Knowledge

Marketing School
A top business podcast with 90
million downloads
Eric Siu & Neil Patel
Leveling Up
A channel that will help you level up your business skills and master the game of life
Eric Siu & Leading
Entrepreneurs
start-growing

Level Up Your Marketing Without Increasing Your Headcount

Transform Your B2B Marketing