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Maximize Ad Spend Efficiency

Are you finding it challenging to maximize your software marketing budget? Is your user acquisition rate not as high as you'd like?

In today's competitive SaaS landscape, many businesses grapple with optimizing their marketing spend. It can be disheartening to see a large chunk of your hard-earned budget spent on campaigns that don't resonate with your target audience. This can be overwhelming and could be causing your software to lag behind in an increasingly competitive market.

The solution lies in embracing programmatic advertising. By automating the purchase of ad space and leveraging artificial intelligence for intelligent targeting, you can stretch every dollar further and ensure your software reaches the most valuable prospects.

Why choose Single Grain? As a top-ranked B2B programmatic agency, we have the tools and the expertise necessary to bolster your software marketing efficiency. With us, your campaign can reach the right audience at the right time, driving user acquisition and positively impacting your bottom line.


Amplify Your Reach with Single Grain

Single Grain excels in empowering SaaS businesses to maximize their advertising ROI. Harnessing the potential of programmatic advertising, we strategically position your software solutions to yield higher engagement and conversion rates. We help you break through the clutter and connect effectively with high-value prospects in the B2B space.

Our robust data analytics capabilities fuel our programmatic strategies, offering insights that enable us to customize your ads to the minutest details. We invest time in understanding your target audience - the IT decision-makers, the software users, the C-suite executives - and refine your campaigns to align with their needs and preferences. Engagement begins with understanding, and that's where we shine.

With Single Grain steering your advertising efforts, your campaigns gain an unstoppable momentum. Our carefully crafted strategies ensure your software solutions are showcased on the right platforms at the most opportune times, supplemented by persuasive messaging that resonates with the needs of your audience.

Single Grain's B2B programmatic services for SaaS businesses include:

  • Programmatic media buying
  • Data analytics and reporting
  • Personalized ad campaign creation
  • Real-time campaign optimization
  • Target audience analysis
  • Ad placement strategy

Learn More About The Work We’ve Done

  • nextiva

    Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain

  • intuit

    Boosts Organic Search Results & Visibility with Single Grain

  • harris-teeter

    Increases Post Engagement Rate by 400% with Single Grain

  • twenty-20

    Reduces Their Cost Per MQL by 72.49% with Single Grain

  • peets-coffee

    454% growth in Google Ads revenue after account restructure.

  • lock-n-lube

    54% Revenue Growth Year Over Year by Implementing Content Optimizations

  • hestan-logo

    454% Growth in Google Ads Revenue After Account Restructure

  • Do you want to achieve the same numbers?

    It’s easy!

    Work With Us

Frequently Asked Questions

And We Have The Answers

  • What sets you apart from other B2B programmatic agencies?

    Our expertise lies in our profound comprehension of SaaS marketing and programmatic ad purchasing. Our team boasts a rich history of collaborating with B2B clients in diverse sectors, crafting bespoke programmatic approaches. We acknowledge that each business is unique, and thus, we leverage a blend of data-informed insights, cutting-edge technology, and industry-leading methodologies to design a programmatic strategy that aligns with your business needs. Moreover, we stay abreast of the newest trends and technologies in the programmatic arena, guaranteeing that we continually offer the most efficient and inventive solutions.

  • How does programmatic advertising differ for B2B companies compared to B2C?

    In the SaaS industry, the application of programmatic advertising diverges significantly from its use in B2C contexts. Rather than driving quick purchases and casting a wide net, B2B programmatic tactics in our field are designed to cultivate enduring partnerships and pinpoint distinct business sectors. The procurement process in B2B, particularly in SaaS, tends to be intricate, engaging numerous stakeholders. Consequently, we leverage programmatic advertising to connect with and engage these key players across a multitude of digital platforms throughout an extended sales journey.

  • What are the most effective programmatic channels for B2B businesses?

    The optimal programmatic channels for your SaaS enterprise hinge significantly on your unique software solution, market niche, and key user profiles. Our seasoned team will meticulously pinpoint the most influential platforms for your promotional initiatives, taking into account where your prospective software users are predominantly engaged. This could span from display advertisements on pertinent web portals to finely-tuned social media campaigns. Our strategy is consistently underpinned by data, harnessing historical insights and continuous data scrutiny to make the most beneficial decisions for your return on investment and your business expansion.

  • How much should I budget for programmatic advertising as a B2B company?

    It's crucial to understand that there isn't a universal solution when it comes to budgeting, as it needs to be in harmony with your SaaS company's scale, objectives, and total marketing expenditure. Our role is to collaborate intimately with you to devise a tailored proposal that delineates the ideal financial commitment for your programmatic advertising initiatives. This approach guarantees that we're leveraging your budget to its fullest potential to captivate and engage prospective clients efficiently. Don't hesitate to contact us for a complimentary consultation on your programmatic budgeting strategy!

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Work With Us