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Boost Your B2B Lead Generation with PPC

Are your current PPC campaigns not quite hitting the mark in generating the high-quality, ready-to-convert B2B leads that your California-based business requires?

It can be disheartening when your company invests substantial resources into PPC ads, only to find that the return on investment isn't as robust as you'd hoped. You might be seeing impressive click-through-rates, but if the quality of leads and conversions aren't up to par, it can eat into your profit margins.

The key to overcoming this challenge lies in crafting targeted, landing page-aligned, and strategically timed PPC campaigns that engage your potential leads at the moments they're most likely to convert.

At Single Grain, a leading B2B PPC agency nestled in the heart of California, we excel in devising effective PPC strategies designed to boost your lead generation and ultimately ramp up your conversions. You can rely on us to construct a sustainable growth strategy for your business that delivers a higher ROI.


Single Grain: Your Partner for High-Performance B2B PPC Campaigns

As a B2B PPC agency that thrives in the dynamic digital landscape of California, Single Grain harnesses a data-centric methodology and deep understanding of audience behavior to design bespoke PPC campaigns that deliver tangible results. We comprehend the intricate sales cycles and specialized markets of B2B enterprises, and we're adept at formulating PPC strategies that align with these unique characteristics.

From selecting the most suitable ad platforms, designing landing pages that convert, to timing the ads for peak engagement, our team of experts at Single Grain have the proficiency and acumen to refine your PPC campaigns for maximum effectiveness.

With our focus on insightful performance analytics and ongoing refinement, we ensure your PPC campaigns remain responsive to the ever-evolving digital marketplace, keeping your B2B company at the forefront of the competition, especially in the vibrant Californian business scene.

Our core services for B2B PPC campaigns encompass:

  • Thorough PPC Strategy Formulation
  • Landing Page Enhancement
  • PPC Keyword Analysis and Refinement
  • Impactful Ad Copy Development
  • Conversion Rate Improvement
  • Detailed Performance Monitoring and Reporting

Learn More About The Work We’ve Done

  • nextiva

    Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain

  • intuit

    Boosts Organic Search Results & Visibility with Single Grain

  • harris-teeter

    Increases Post Engagement Rate by 400% with Single Grain

  • twenty-20

    Reduces Their Cost Per MQL by 72.49% with Single Grain

  • peets-coffee

    454% growth in Google Ads revenue after account restructure.

  • lock-n-lube

    54% Revenue Growth Year Over Year by Implementing Content Optimizations

  • hestan-logo

    454% Growth in Google Ads Revenue After Account Restructure

  • Do you want to achieve the same numbers?

    It’s easy!

    Work With Us

Frequently Asked Questions

And We Have The Answers

  • What makes you stand out from other B2B PPC agencies?

    Our prowess is rooted in our comprehensive grasp of the B2B environment, particularly within the dynamic California market, and our solid track record in PPC management. We've partnered with a diverse array of businesses, from burgeoning startups to well-established enterprises. We stand apart from other agencies by rejecting the notion of a universal strategy. Recognizing the distinctiveness of each business, we customize our approach to align with your particular needs and objectives. We keep our fingers on the pulse of emerging PPC trends, ensuring your campaigns are primed for success. Our team is committed, inventive, and driven by results - our goal is to amplify your return on investment, not merely boost click numbers.

  • How does PPC marketing differ for B2B businesses compared to B2C?

    When it comes to B2B PPC advertising, particularly in California's dynamic market, the game changes significantly from B2C. B2B buying cycles typically stretch out longer, the decision-making matrix is usually more intricate with numerous stakeholders, and the products or services may carry a higher price tag or be more technically sophisticated. This necessitates a more pinpointed and strategic methodology. Our primary goal is to connect with the appropriate audience, precisely when they're most receptive, delivering a persuasive message that propels them through the sales journey.

  • What are the most effective PPC channels for B2B businesses?

    When it comes to identifying the most potent PPC channels, the nature of your business, your target demographic, and your objectives all play a crucial role. In many instances, Google Ads and LinkedIn have proven to be highly successful for B2B marketing, especially in the diverse business landscape of California. Google Ads provides us with the opportunity to zero in on particular keywords that resonate with your business, while LinkedIn serves as an influential platform for connecting with industry professionals and decision-makers. By gaining a comprehensive understanding of your business, we are equipped to curate the optimal blend of PPC channels to amplify your ROI.

  • How much should I budget for a B2B PPC campaign?

    When it comes to budgeting for a B2B PPC campaign, there's no one-size-fits-all answer. Factors such as your specific industry, the competitive landscape, and your unique business objectives all play a role in determining the cost. Here in California, we're committed to delivering PPC strategies that not only align with your financial parameters but also drive significant value. Our approach involves a comprehensive understanding of your goals, followed by an in-depth market analysis. Based on this, we craft a tailored proposal, suggesting the optimal budget for your PPC initiative. Rest assured, our primary aim is to ensure you receive a robust return on your investment.

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Work With Us