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Boost Your B2B Lead Generation with PPC

Are your current PPC campaigns falling short in generating the high-quality, ready-to-convert B2B leads that your healthcare business needs?

It can be disheartening when your healthcare organization is investing significant resources into PPC ads, yet not seeing the desired return on investment. Your click-through-rates may be high, but the quality of leads and conversions may be disappointingly low, impacting your bottom line.

The remedy lies in targeted, landing page-aligned, and strategically timed PPC campaigns that reach out to your potential leads when they're most likely to convert. This is particularly crucial in the health sector, where timing and relevance can make a significant difference.

Here at Single Grain, a premier B2B PPC agency with a strong focus on the healthcare industry, we specialize in effective PPC strategizing that will increase your lead generation and ultimately escalate your conversions. Trust us to build a sustainable growth strategy for your healthcare business and deliver higher ROI.


Single Grain: Your Partner for High-Performance B2B PPC Campaigns

As a B2B PPC agency specializing in the health sector, Single Grain harnesses a data-driven methodology combined with comprehensive audience understanding to design bespoke PPC campaigns that deliver tangible outcomes. We comprehend the intricate sales cycles and specialized markets of health-focused B2B businesses, and we're adept at formulating PPC strategies that align with these unique dynamics.

Whether it's selecting the most suitable health-related ad channels, crafting high-conversion landing pages that resonate with healthcare professionals, or timing the ads for maximum engagement within the health industry, Single Grain's experts have the proficiency and acumen to refine your PPC campaigns for peak performance.

With detailed health sector performance metrics and ongoing optimization, we ensure your PPC campaigns remain responsive to the ever-evolving digital health marketplace, keeping your B2B health company at the forefront of the competition.

Our primary services for B2B PPC campaigns in the health sector include:

  • Comprehensive PPC Strategy Planning
  • Landing Page Optimization
  • PPC Keyword Research and Optimization
  • Effective Ad Copy Creation
  • Conversion Rate Optimization
  • In-depth Performance Tracking and Reporting

— Our clients love us

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”

“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”

— Samantha Goldman
Sr. Director of Marketing, CastLightHealth

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“These guys are very good”

“What stands out is that they have a skilled team with subject matter experts in each digital marketing discipline. These guys are very good.”

— Mike Elson

Frequently Asked Questions

And We Have The Answers

  • What makes you stand out from other B2B PPC agencies?

    Our prowess is rooted in our comprehensive comprehension of the health sector and our established proficiency in PPC management. We've partnered with a spectrum of health-related entities, from burgeoning startups to well-established organizations. Unlike other B2B PPC agencies, we shun the notion of a universal strategy. We recognize that each health business possesses its own distinctiveness, hence we customize our methodology based on your exclusive requirements and objectives. We remain abreast of the most recent PPC advancements to ensure your campaigns are primed for triumph. Our team is committed, inventive, and results-driven - our goal is to amplify your return on investment, not merely augment clicks.

  • How does PPC marketing differ for B2B businesses compared to B2C?

    In the realm of health sector B2B PPC marketing, the dynamics are distinct from those in B2C. The procurement cycles in this industry are typically extended, the decision-making matrix often involves a multitude of stakeholders, and the offerings can be more costly or specialized. This necessitates a more precision-targeted and strategic methodology. Our commitment is to engage the appropriate audience, at the most opportune moment, with a persuasive message that propels them through the sales pipeline.

  • What are the most effective PPC channels for B2B businesses?

    The optimal PPC channels can differ greatly depending on your healthcare organization, target demographic, and objectives. Nonetheless, Google Ads and LinkedIn frequently prove to be potent tools for B2B outreach within the health sector. Google Ads enables us to focus on particular keywords pertinent to your healthcare services, while LinkedIn serves as an influential platform for connecting with healthcare professionals and decision-makers across diverse specialties. By gaining a comprehensive understanding of your healthcare business, we'll identify the most suitable blend of PPC channels to enhance your return on investment.

  • How much should I budget for a B2B PPC campaign?

    The allocation for a B2B PPC initiative in the health sector can fluctuate significantly, influenced by elements such as your specific field, competitors, and organizational objectives. Our aim is to deliver efficient PPC tactics that align with your financial plan. By comprehending your goals and performing an exhaustive analysis of the health market, we'll present a tailored proposal indicating the optimal budget for your PPC initiative. Bear in mind, our ultimate objective is to ensure you receive unparalleled value and a considerable return on your investment.

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

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Learn More About The Work We’ve Done

  • nextiva

    Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain

  • intuit

    Boosts Organic Search Results & Visibility with Single Grain

  • harris-teeter

    Increases Post Engagement Rate by 400% with Single Grain

  • twenty-20

    Reduces Their Cost Per MQL by 72.49% with Single Grain

  • peets-coffee

    454% growth in Google Ads revenue after account restructure.

  • lock-n-lube

    54% Revenue Growth Year Over Year by Implementing Content Optimizations

  • hestan-logo

    454% Growth in Google Ads Revenue After Account Restructure

  • Do you want to achieve the same numbers?

    It’s easy!

    Work With Us

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