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Boost Your B2B Lead Generation with PPC

Are your current PPC campaigns falling short in generating the high-quality, ready-to-convert B2B leads that your financial institution needs?

It can be quite disheartening when your firm is investing substantial amounts in PPC ads, yet the return on investment is not as expected. Your click-through-rates may be soaring, but the quality of leads and conversions might be underwhelming, causing a dent in your profit margins.

The remedy lies in targeted, landing page-aligned, and strategically timed PPC campaigns that engage your potential leads when they're most likely to convert. This is particularly crucial in the finance industry where timing can make a significant difference.

Here at Single Grain, a premier B2B PPC agency with a strong foothold in the finance sector, we specialize in effective PPC strategizing that will boost your lead generation and ultimately escalate your conversions. Trust us to construct a sustainable growth strategy for your financial institution and deliver a higher ROI.


Single Grain: Your Partner for High-Performance B2B PPC Campaigns

As a B2B PPC agency specializing in the finance sector, Single Grain employs a data-driven methodology combined with comprehensive audience understanding to design bespoke PPC campaigns that yield significant outcomes. We comprehend the intricate sales cycles and specialized markets of finance businesses, and we're adept at strategizing PPC campaigns to suit these unique needs.

Whether it's selecting the most suitable ad channels, crafting high-conversion landing pages, or timing the ads for peak engagement, Single Grain's experts have the proficiency and acumen to fine-tune your PPC campaigns for maximum efficacy in the financial industry.

With detailed performance metrics and ongoing optimization, we ensure your PPC campaigns remain responsive to the ever-changing digital marketplace, keeping your finance company at the forefront of the competition.

Our primary services for finance-focused B2B PPC campaigns include:

  • Comprehensive PPC Strategy Planning
  • Landing Page Optimization
  • PPC Keyword Research and Optimization
  • Effective Ad Copy Creation
  • Conversion Rate Optimization
  • In-depth Performance Tracking and Reporting

Learn More About The Work We’ve Done

  • nextiva

    Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain

  • intuit

    Boosts Organic Search Results & Visibility with Single Grain

  • harris-teeter

    Increases Post Engagement Rate by 400% with Single Grain

  • twenty-20

    Reduces Their Cost Per MQL by 72.49% with Single Grain

  • peets-coffee

    454% growth in Google Ads revenue after account restructure.

  • lock-n-lube

    54% Revenue Growth Year Over Year by Implementing Content Optimizations

  • hestan-logo

    454% Growth in Google Ads Revenue After Account Restructure

  • Do you want to achieve the same numbers?

    It’s easy!

    Work With Us

Frequently Asked Questions

And We Have The Answers

  • What makes you stand out from other B2B PPC agencies?

    Our prowess is rooted in our comprehensive grasp of the financial sector and our demonstrated proficiency in PPC management. We've partnered with a diverse array of businesses within this industry, from burgeoning fintech startups to well-established financial institutions. We stand apart from other agencies in that we don't apply a generic, catch-all strategy. Recognizing the distinctiveness of each financial entity, we customize our approach to align with your specific objectives and requirements. We remain abreast of the most recent PPC developments to ensure your campaigns are primed for success. Our team is committed, inventive, and results-driven - our goal is to amplify your return on investment, rather than merely boosting clicks.

  • How does PPC marketing differ for B2B businesses compared to B2C?

    PPC marketing within the finance sector, particularly in a B2B context, carries its own unique set of challenges. The purchasing cycles here can be significantly protracted, the decision-making process often involves numerous stakeholders, and the financial products or services can be high-value or intricate. This necessitates a more precise and strategic approach. Our mission is to engage the appropriate audience, at the most opportune moment, with a persuasive message that propels them through the sales pipeline.

  • What are the most effective PPC channels for B2B businesses?

    The optimal PPC channels can fluctuate based on your financial institution, target clientele, and objectives. Nevertheless, Google Ads and LinkedIn frequently prove potent for B2B outreach within the finance sector. Google Ads enables us to zero in on particular keywords germane to your financial services, while LinkedIn serves as a robust platform for connecting with industry professionals and decision-makers across diverse financial sectors. Leveraging a comprehensive comprehension of your financial institution, we'll ascertain the most effective blend of PPC channels to amplify your ROI.

  • How much should I budget for a B2B PPC campaign?

    Allocating funds for a B2B PPC initiative in the finance sector can fluctuate significantly, influenced by elements such as your specific financial niche, market rivals, and corporate objectives. Our commitment is to deliver potent PPC methodologies that align seamlessly with your financial resources. Upon grasping your goals and executing an in-depth analysis of the financial market landscape, we'll present a tailored proposal indicating the optimal budget for your PPC initiative. Keep in mind, our mission is to ensure you receive unparalleled value and a robust return on your investment.

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Work With Us

— Testimonials

— Our clients love us

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“They provided us with key learnings about our messaging that we are now using”

“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”

— Devin Kerr
Digital Marketing Specialist, Sandvik

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“Since engaging with Single Grain our revenue has increased more than 300%”

“Single Grain has been the strongest outside force in helping our business "level up." Since engaging with Single Grain our revenue has increased more than 300%.”

— Chad Halvorson
Founder & CEO, When I Work


Level Up Your Marketing Without Increasing Your Headcount

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