Are your current PPC campaigns falling short in generating the high-quality, ready-to-convert B2B leads that your business needs?
Frustratingly, your company might be spending significant amounts on PPC ads, yet not seeing the desired return on investment. Your click-through-rates may be high, but lead quality and conversions may be disappointingly low, niggling at your profit margins.
The solution lies in targeted, landing page-aligned, and strategically timed PPC campaigns that reach out to your potential leads when they’re most likely to convert.
Here at Single Grain, a premier B2B PPC agency, we specialize in effective PPC strategizing that will increase your lead generation and ultimately escalate your conversions. Trust us to build a sustainable growth strategy for your business and deliver higher ROI.
Excelling as a B2B PPC agency, Single Grain leverages a data-driven approach coupled with in-depth audience insights to craft tailored PPC campaigns that drive results. We understand the complicated sales cycles and niche markets of B2B businesses, and we know how to strategize PPC campaigns accordingly.
Whether it’s choosing the ideal ad channels, creating high-conversion landing pages, or timing the ads for maximum engagement, Single Grain’s experts possess the knowledge and skills to fine-tune your PPC campaigns for optimal efficiency.
With insightful performance metrics and continuous optimization, we ensure your PPC campaigns stay adaptable to the dynamic digital marketplace, keeping your B2B company ahead of the competition.
Our primary services for B2B PPC campaigns include:
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Our strength lies in our deep understanding of the B2B landscape and our proven expertise in PPC management. We’ve worked with a range of businesses, from growing startups to established enterprises. Unlike other agencies, we don’t use a one-size-fits-all strategy. We understand that each business is unique, so we tailor our approach based on your specific needs and goals. We stay on top of the latest PPC trends to ensure your campaigns are optimized for success. Our team is dedicated, innovative, and result-oriented – we aim to maximize your return on investment, not just increase clicks.
B2B PPC marketing can be markedly different from B2C. The buying cycles in B2B tend to be much longer, the decision-making process is often more complex involving multiple stakeholders, and the products or services can be more expensive or technical. Therefore, it requires a more targeted and strategic approach. Our focus is to reach the right audience, at the right time, with a compelling message that drives them down the sales funnel.
The most effective PPC channels vary depending on your business, target audience, and goals. However, Google Ads and LinkedIn are often effective for B2B marketing. Google Ads allows us to target specific keywords related to your business, while LinkedIn is a powerful tool for reaching professionals and decision-makers in various industries. Based on an in-depth understanding of your business, we’ll determine the best mix of PPC channels to maximize your ROI.
The budget for a B2B PPC campaign can vary greatly depending on factors like your industry, competition, and business goals. We strive to provide effective PPC strategies that fit within your budget. After understanding your objectives and conducting a thorough market analysis, we’ll provide a customized proposal suggesting the ideal budget for your PPC campaign. Remember, our goal is to provide you with maximum value and a substantial return on your investment.
We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
“Single Grain has been the strongest outside force in helping our business "level up." Since engaging with Single Grain our revenue has increased more than 300%.”
