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Boost Your Brand with Engaging Podcasts

Does it feel like your SaaS marketing strategy is missing the engaging element that could rocket your software’s recognition?

The struggle is real. As software solutions vie for attention in an increasingly saturated digital landscape, it’s critical to leverage every platform to ensure your software’s message resonates. Podcasting can be a game-changer; it’s intimate, accessible, and increasingly popular among tech enthusiasts. But creating captivating content that stands out amid the noise can be a daunting task.

The solution? Partnering with a B2B podcast agency that knows how to craft podcasts that resonate with your audience, establish industry thought leadership, and nurture valuable relationships. A strategic, results-oriented agency like Single Grain.

Selecting Single Grain as your B2B podcast agency means choosing a committed partner that understands the power of podcasts in amplifying your software’s voice. We’re experts at creating engaging content that drives results in the SaaS market.


Single Grain: Your Partner in Podcast Success

At Single Grain, we understand the power of podcasts in the SaaS industry. Our crafted audio content draws in tech-savvy listeners, showcasing your software solutions’ unique value and driving user engagement. We work closely with your team, understanding your unique SaaS voice and ideology to create resonant content that captivates your target audience. We believe every SaaS company has a story to tell, and we are experts at bringing it to life.

Moreover, our approach goes beyond just content creation. We also focus on strategic distribution, ensuring your message reaches the right ears in the ever-evolving SaaS market at the right time. And we measure success through in-depth analytics, constantly refining and improving our strategy based on concrete data.

Choosing Single Grain as your B2B podcast agency means embracing a dynamic approach that leverages the unique advantages of podcasting to boost your SaaS brand’s visibility and engagement.

  • Podcast strategy development
  • Content creation
  • Podcast production and editing
  • Distribution strategy formulation
  • Podcast promotion
  • Performance monitoring & analytics

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

Eric Siu and Neil Patel
4.6 • 1.1K Ratings

What’s Old in Marketing Is New Again, and What’s New Is Old

In episode #2630, we discuss "what's old is new again" in marketing. We highlight the importance of adapting industry-specific strategies to current market conditions and provide examples of how old marketing channels can still be effective. Additionally, we discuss limitations of relying solely on new marketing techniques and emphasize expertise, authority, and trust in creating valuable content.

Learn More About The Work We’ve Done

  • batteriesplus

    44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations

  • harris-teeter

    Increases Post Engagement Rate by 400% with Single Grain

  • peets-coffee

    454% growth in Google Ads revenue after account restructure.

  • npm-logo

    Spend and Leads Increased While Earning a More Efficient CPA

  • lock-n-lube

    54% Revenue Growth Year Over Year by Implementing Content Optimizations

  • learinga-a-z-logo

    +85% Increase in Branded Searches and +10% Increase in ROAS

  • twenty-20

    Reduces Their Cost Per MQL by 72.49% with Single Grain

  • wine-deals-logo

    107% Increase in Organic Traffic Through Content Marketing

  • intuit

    Boosts Organic Search Results & Visibility with Single Grain

  • hestan-logo

    454% Growth in Google Ads Revenue After Account Restructure

  • nextiva

    Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain

  • Do you want to achieve the same numbers?

    It’s easy!

    Work With Us

Frequently Asked Questions

And We Have The Answers

  • What is a B2B podcast agency and how can it help my business?

    A B2B podcast agency, in the context of the SaaS industry, is a specialized marketing firm that excels in crafting and delivering podcasts for businesses whose primary clientele are other businesses. Podcasts have emerged as a powerful tool for SaaS companies to engage with their audience, position themselves as pioneers in their field, and stimulate lead generation. A B2B podcast agency can assist you in developing a top-tier podcast that captivates your target audience and propels your SaaS business expansion.

  • What kind of businesses can benefit from working with a B2B podcast agency?

    Any SaaS enterprise aiming to position itself as a thought leader, enhance its brand visibility, and drive lead generation can reap significant rewards from partnering with a B2B podcast agency. Podcasts are especially impactful for businesses operating within specialized sectors, like SaaS, as they can bolster credibility and command in the field. Moreover, B2B podcasting is an excellent strategy for companies dealing with intricate sales processes or high-value transactions, as it facilitates the nurturing of prospective customer relationships over an extended period.

  • What should I look for when choosing a B2B podcast agency?

    In the process of selecting a B2B podcast agency for your SaaS enterprise, it’s crucial to identify a group that has a track record of crafting top-tier podcasts that strike a chord with your intended listeners. Equally significant is finding a collaborator that comprehends the nuances of your business, your industry’s landscape, and your marketing aspirations. Additional considerations should encompass the agency’s cost model, their approach to project oversight, and their capacity to offer sustained assistance and enhancement.

  • How much does it cost to work with a B2B podcast agency?

    The investment required for partnering with a B2B podcast agency can fluctuate based on several determinants, such as the duration and regularity of your podcast, the intricacy of the production journey, and the degree of assistance and enhancement you need. At the very least, you should anticipate allocating a few thousand dollars for each episode. However, the return on investment of a thriving B2B podcast can be substantial, especially in the SaaS industry, making it a justifiable expenditure for numerous enterprises.

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Amplify SaaS Narrative

— Testimonials

Our Creds


— Our clients love us

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“They provided us with key learnings about our messaging that we are now using”

“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”

— Devin Kerr
Digital Marketing Specialist, Sandvik

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“Since engaging with Single Grain our revenue has increased more than 300%”

“Single Grain has been the strongest outside force in helping our business "level up." Since engaging with Single Grain our revenue has increased more than 300%.”

— Chad Halvorson
Founder & CEO, When I Work


Level Up Your Marketing Without Increasing Your Headcount

Amplify SaaS Narrative