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Maximizing Your B2B Marketing Impact

Are your B2B marketing efforts in the FinTech sector not yielding the results you desire?

Perhaps you’re struggling to connect with your target audience in this rapidly evolving industry, or your marketing campaigns are not resonating as expected. Your team might be investing significant time and resources into strategies that only deliver lukewarm results, impacting your overall productivity in this competitive FinTech landscape.

A successful B2B marketing strategy in the FinTech world requires a deep understanding of the industry trends, comprehensive audience analysis, persuasive messaging, and the right promotional channels that cater to the unique needs of financial technology professionals.

With Single Grain, you gain a partner who understands these unique requirements of the FinTech industry. We’ve assisted countless businesses in enhancing their brand reputation, boosting sales, and driving sustainable growth in this dynamic sector.

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Unleashing B2B Marketing Potential With Single Grain

At Single Grain, we excel in crafting bespoke B2B marketing strategies for the FinTech sector that pierce through the industry buzz and deliver exceptional outcomes. We delve into your business model, the financial technology market landscape, and your target audience’s characteristics to formulate the ideal marketing blend for your unique requirements.

Employing our data-centric methodology, we pinpoint potential stumbling blocks and prospects in your existing strategy and fine-tune it for maximum efficiency and efficacy. Our squad of FinTech marketing maestros then harnesses the most recent industry trends and tools to execute targeted campaigns that strike a chord with your audience and inspire action.

By keeping a close eye on campaign performance, we make data-guided modifications to amplify your marketing ROI and secure sustainable growth in the fast-paced world of financial technology.

Our B2B marketing services for the FinTech industry include:

  • Market and audience analysis
  • Customized marketing strategy development
  • Data-driven campaign optimization
  • Performance monitoring and reporting
  • Multi-channel marketing management
  • Content creation and marketing

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

Eric Siu and Neil Patel
4.6 • 1.1K Ratings

What’s Old in Marketing Is New Again, and What’s New Is Old

In episode #2630, we discuss 'what's old is new again' in marketing. We highlight the importance of adapting industry-specific strategies to current market conditions and provide examples of how old marketing channels can still be effective. Additionally, we discuss limitations of relying solely on new marketing techniques and emphasize expertise, authority, and trust in creating valuable content.

Learn More About The Work We’ve Done

  • npm-logo

    Spend and Leads Increased While Earning a More Efficient CPA

  • hestan-logo

    454% Growth in Google Ads Revenue After Account Restructure

  • learinga-a-z-logo

    +85% Increase in Branded Searches and +10% Increase in ROAS

  • intuit

    Boosts Organic Search Results & Visibility with Single Grain

  • batteriesplus

    44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations

  • twenty-20

    Reduces Their Cost Per MQL by 72.49% with Single Grain

  • wine-deals-logo

    107% Increase in Organic Traffic Through Content Marketing

  • lock-n-lube

    54% Revenue Growth Year Over Year by Implementing Content Optimizations

  • peets-coffee

    454% growth in Google Ads revenue after account restructure.

  • nextiva

    Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain

  • harris-teeter

    Increases Post Engagement Rate by 400% with Single Grain

  • Do you want to achieve the same numbers?

    It’s easy!

    Work With Us

Frequently Asked Questions

And We Have The Answers

  • How can a B2B marketing agency help my company?

    A B2B marketing agency can empower your FinTech firm to elevate its brand visibility, stimulate lead generation, and secure successful deals through the design and execution of potent marketing strategies aimed at other businesses. They possess the proficiency to pinpoint your ideal market segment and craft customized communication that strikes a chord with them. Moreover, they have the acumen to leverage the most suitable platforms to engage them and catalyze conversion rates.

  • What sets a B2B marketing agency apart from a traditional marketing agency?

    Unlike conventional marketing firms that concentrate on consumer-oriented strategies, a B2B marketing agency in the FinTech sector excels at promoting to other businesses. They comprehend the distinct hurdles and intricacies of B2B sales cycles within the financial technology landscape. With this expertise, they are capable of crafting strategies that engage key stakeholders, thereby propelling your business expansion.

  • What types of services do B2B marketing agencies offer?

    As a FinTech-focused B2B marketing agency, we provide an array of services such as industry-specific market analysis, brand development, content creation, lead acquisition, email campaigns, social media engagement, SEO optimization, and PPC strategies. We collaborate with you to identify the optimal strategy for your financial technology firm, crafting a personalized marketing blueprint that harmonizes with your objectives and financial plan.

  • How much should I budget for B2B marketing services?

    Allocating a budget for FinTech B2B marketing services hinges on several considerations, such as your company’s scale, the financial technology sector, your intended market, and your promotional aspirations. B2B marketing agencies, particularly those specializing in FinTech, propose diverse pricing structures, from project-centric to retainer-focused. They collaborate with you to establish a financial plan that aligns seamlessly with your enterprise and your marketing ambitions.

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Elevate FinTech Leads

— Testimonials

Our Creds

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— Our clients love us

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“Single Grain enables us to increase our impact without increasing our headcount”

“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”

— Kim Cooper
Director of Marketing, Amazon Alexa

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”

“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”

— Samantha Goldman
Sr. Director of Marketing, CastLightHealth

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Level Up Your Marketing Without Increasing Your Headcount

Elevate FinTech Leads