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Turning Clicks into Conversions with B2B Google Ads

Are you investing significant resources and budget into your B2B Google Ads for your SaaS business, but not seeing the return you anticipated?

  • Your click-through rates might be satisfactory, but the conversions aren’t reflecting your efforts.
  • Despite your meticulous keyword research, your ads may not be reaching the right SaaS decision-makers.
  • Perhaps your ad creatives are not resonating enough to drive actions within the SaaS community.

Optimizing your B2B Google Ads for SaaS is not just about outbidding competitors. It’s a multifaceted process of aligning with user intent, refining creatives, and fine-tuning targeting metrics. Collaborating with a dedicated B2B Google Ads agency that understands the SaaS landscape could be the turning point you need.

At Single Grain, we specialize in maximizing the ROI from your Google Ads campaigns for SaaS businesses. Leveraging data-driven strategies, we customize your campaigns to reach the right audience in the SaaS industry and prompt them to act, transforming your ad spend into profitability.


Excelling in B2B Google Ads Management

At Single Grain, we do more than just manage your B2B Google Ads for your SaaS business. We adopt a strategic, comprehensive approach to ensure your ad spend delivers maximum value. Our focus is on attracting qualified leads who are interested in software solutions, and guiding them down the conversion funnel.

We craft targeted ad strategies, custom-built for your SaaS business, using data-driven insights to reach potential customers. Through continuous tracking and optimizations, we ensure your ads stay relevant and impactful in the ever-evolving software market, driving down the CPA while increasing the ROI.

With Single Grain, you can leave the intricate task of sifting through analytics and fine-tuning Google Ads to us. You can focus on developing and improving your software services, while we work in the background to expand your user base and revenues.

Our B2B Google Ads services for SaaS include:

  • Keyword research & ad grouping
  • Bid management & optimization
  • Ad creative & landing page development
  • ROI tracking & analytics
  • Demographic & geographic targeting
  • Local & mobile ads management
  • A/B testing

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

Eric Siu and Neil Patel
4.6 • 1.1K Ratings

How Google and Meta Are Using AI To Make Ads Easier For You

In this episode, we discuss how Google and Meta are using AI to make advertising easier and more effective. We highlight Performance Max and Advantage Plus, responsive search ads, AI-generated images and headlines. We emphasize the importance of embracing AI in marketing for future success.

Learn More About The Work We’ve Done

  • peets-coffee

    454% growth in Google Ads revenue after account restructure.

  • npm-logo

    Spend and Leads Increased While Earning a More Efficient CPA

  • hestan-logo

    454% Growth in Google Ads Revenue After Account Restructure

  • harris-teeter

    Increases Post Engagement Rate by 400% with Single Grain

  • intuit

    Boosts Organic Search Results & Visibility with Single Grain

  • lock-n-lube

    54% Revenue Growth Year Over Year by Implementing Content Optimizations

  • batteriesplus

    44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations

  • nextiva

    Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain

  • learinga-a-z-logo

    +85% Increase in Branded Searches and +10% Increase in ROAS

  • wine-deals-logo

    107% Increase in Organic Traffic Through Content Marketing

  • twenty-20

    Reduces Their Cost Per MQL by 72.49% with Single Grain

  • Do you want to achieve the same numbers?

    It’s easy!

    Work With Us

Frequently Asked Questions

And We Have The Answers

  • What makes your agency stand out from others in the B2B Google Ads space?

    Our expertise lies in comprehending the intricate dynamics of the SaaS market, particularly the specific subtleties of Google Ads within this field. Our seasoned team has accumulated years of experience by working with a broad spectrum of SaaS clients, which has endowed us with the proficiency to devise effective and efficient strategies. We eschew the concept of a universal solution; rather, we meticulously design bespoke strategies that resonate with your distinct business goals and target demographic. We are perpetually in sync with the latest Google Ads trends and harness cutting-edge technologies to ensure our clients maintain a competitive edge.

  • How does B2B Google Ads differ from B2C Google Ads?

    While Google Ads campaigns for both B2B and B2C sectors aim to enhance brand visibility and stimulate customer actions, the methodologies and tactics can vary greatly. In the SaaS industry, the sales cycles are usually more extended and involve a larger number of decision-makers, necessitating a more precise and strategic approach to Google Ads. Our focus is on developing superior and insightful ads that resonate with every stakeholder involved in the purchasing process, guaranteeing your unique selling proposition is successfully conveyed at each interaction.

  • What are the most effective strategies for B2B Google Ads?

    Success in the SaaS landscape hinges on a deep understanding of your unique business model and the audience you serve. The cornerstone of our approach is to gain a comprehensive understanding of your audience, enabling us to target them more effectively. We employ meticulous keyword analysis, precise audience segmentation, and customized ad copy to ensure your Google ads strike a chord with potential users. Furthermore, we concentrate on enhancing your Quality Score and deploying astute bidding tactics to optimize your return on ad investment.

  • How much should I budget for B2B Google Ads on a monthly basis?

    The budget determination for your SaaS Google Ads campaign is not a uniform process, but rather a tailored approach that takes into account your unique business objectives, market competition, and the specific dynamics of the SaaS industry. There isn’t a one-size-fits-all budget for such campaigns, but our role as a B2B Google Ads agency is to guide you in establishing a budget that aligns seamlessly with your goals. We initiate this process by gaining a deep understanding of your objectives, evaluating your current ad performance, and analyzing the competitive environment within your industry. Armed with this knowledge, we are able to suggest a budget that will not only drive impactful results but also ensure a robust return on your investment.

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Optimize SaaS Ads Now

— Testimonials

Our Creds


— Our clients love us

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“They provided us with key learnings about our messaging that we are now using”

“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”

— Devin Kerr
Digital Marketing Specialist, Sandvik

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“Since engaging with Single Grain our revenue has increased more than 300%”

“Single Grain has been the strongest outside force in helping our business "level up." Since engaging with Single Grain our revenue has increased more than 300%.”

— Chad Halvorson
Founder & CEO, When I Work


Level Up Your Marketing Without Increasing Your Headcount

Optimize SaaS Ads Now